Chief Executive Officer
CurrentLead a talented team of product and customer obsessed software professionals who create simple, cost-effective data and marketing tools for cannabis operators.
Dec 2024 - Present
AeroLeads people directory · profile
Rick Bashkoff Email & Phone Number
CEO - Lit Alerts, Business Operator, Investor specializing in Cannabis
at
Lit Alerts
1 work email found
@lucidgreen.io
3 phones found area 310 and 203
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
CEO - Lit Alerts, Business Operator, Investor specializing in Cannabis
Location
New York City Metropolitan Area, United States, United States
Who is Rick Bashkoff? Overview
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Quick answer
Rick Bashkoff is listed as CEO - Lit Alerts, Business Operator, Investor specializing in Cannabis at Lit Alerts, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at lucidgreen.io, phone signal with area code 310, 203, and a matched LinkedIn profile for Rick Bashkoff.
Rick Bashkoff previously worked as Chief Executive Officer at Lit Alerts and GM at Lit Alerts. Rick Bashkoff holds Bachelor Of Arts (B.A.), Communication Studies from University Of Maryland.
Company email context
Email format at Lit Alerts
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{first}@lucidgreen.io
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Profile bio
About Rick Bashkoff
I’ve held senior executive positions at a major record label, a pioneering media tech startup, an enterprise SaaS company in growth mode and an early stage cannabis technology company. I’m an entrepreneurial business leader who excels in the organized chaos of early stage ventures. I'm currently working as an advisor to cannabis brands, technology companies and investment firms.
Listed skills include Digital Media, Strategic Partnerships, Web Video, Online Advertising, and 46 others.
Current workplace
Rick Bashkoff's current company
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15 roles
Rick Bashkoff work experience
A career timeline built from the work history available for this profile.
Gm
Run day-to-day operations and more importantly, grow the product’s feature set and value to wholesalers and retailers.
Jan 2024 - Dec 2024
Founder & Managing Director
Current- Investment and advisors for early stage cannabis companies.- Provide advisory services focused on growth, partnerships, due diligence and fundraising. - Lead a syndicate of 100+ investors funding early-stage East Coast cannabis companies.
Jan 2021 - Present
Gm
Run day-to-day operations and more importantly, grow the product’s feature set and value to retailers.
Sep 2023 - Dec 2024
Svp, Strategy & Gm, Retail & Consumer Platforms
- Led the relaunch of LucidConnect, a consumer marketing platform for cannabis brands.- Led initial sales, marketing, and product development for LucidRetail, software focused on cutting costs and improving margins for cannabis retailers.
Jul 2021 - Nov 2022
Principal Consultant
- Consultant for legal cannabis producers, distributors, brands and investors.- Performed due diligence for approximately $400M of funded debt transactions.- Developed and refined business plans focusing on growth, partnerships and fundraising.
Mar 2020 - Jul 2021
Entrepreneur In Residence - Cannabis
- Developed new business concepts for cannabis consumer brands and industrial hemp.- Conducted due diligence on all cannabis-related investment opportunities.
Jun 2019 - Feb 2020
Co-Founder
- Bootstrapped two consumer products that failed.- Narrator, a control center and creative engine for personal storytelling and Gather, an easy-to-use web app for consolidating your photo and video library.- Gained critical experience in entrepreneurship, customer experience and fundraising.
Jan 2018 - Jun 2019
Senior Vice President Business Development
- Led business development for the YouTube rights management businesses for eastern US and EMEA (acquired by Vobile in Summer 2019).- Achieved over 100% of goal for four consecutive years.- Deals included CBS, NBCU, HBO, Discovery, NFL, NHL, Wimbledon, and WMG.
Jan 2016 - Dec 2017
Vp, Business Development, Eastern North America & Europe
- Focused on sourcing, negotiating and closing new partnerships with the largest premium content companies in eastern North America and Europe. Verticals of focus include film, TV, music and sports.
Apr 2013 - Dec 2015
Vp, Business Development & Marketing
- Led business development and partnerships, achieving 115% YOY revenue growth.- Grew distribution network to 50+ partners including YouTube, AOL, Yahoo!, and Hulu.- Established Howcast as a Top 100 YouTube partner.
Jan 2011 - Apr 2013
Director/Head Of Strategic Partnerships
- Led account management for all distribution and sales/revenue partnerships including YouTube, Aol, Yahoo!, Hulu and the leading video ad networks and ad exchanges.- Responsibilities included overseeing content delivery, distributed programming, partnership sales, ad operations, ad sales account management, and O&O web property operations.
May 2008 - Jan 2011
Digital Video Account Manager
- Generated the first revenue from music videos in the company’s history ($13M year one).- Devised and carried out WMG’s first digital video strategy with senior level management.- Accounts included YouTube, Google Video, Brightcove, Aol, Joost.- Responsibilities included packaging for sponsorships, video asset delivery, and liaison to business development.
Nov 2006 - May 2008
Video Sales Coordinator
- Coordinated the day-to-day operations of the national video sales staff.- Responsibilities included managing the advertising process, sales & departmental administration, and sales reporting and analysis.
Aug 2005 - Oct 2006
National Account Coordinator
- Coordinated account management for one of WEA’s top accounts.- Responsibilities included weekly onsite meetings, sales reporting and analysis, liaison to e-commerce division, creation of sales collateral, and incentive programs.
Aug 2004 - Aug 2005
2 education records
Rick Bashkoff education
Bachelor Of Arts (B.A.), Communication Studies
University Of Maryland
Cannabis Patient Care Certificate Program, Cannabis
Green Flower
FAQ
Frequently asked questions about Rick Bashkoff
Quick answers generated from the profile data available on this page.
What company does Rick Bashkoff work for?
Rick Bashkoff works for Lit Alerts.
What is Rick Bashkoff's role at Lit Alerts?
Rick Bashkoff is listed as CEO - Lit Alerts, Business Operator, Investor specializing in Cannabis at Lit Alerts.
What is Rick Bashkoff's email address?
AeroLeads has found 1 work email signal at @lucidgreen.io for Rick Bashkoff at Lit Alerts.
What is Rick Bashkoff's phone number?
AeroLeads has found 3 phone signal(s) with area code 310, 203 for Rick Bashkoff at Lit Alerts.
Where is Rick Bashkoff based?
Rick Bashkoff is based in New York City Metropolitan Area, United States, United States while working with Lit Alerts.
What companies has Rick Bashkoff worked for?
Rick Bashkoff has worked for Lit Alerts, Receptive Capital, Cannaversions, Lucid Green, and Bashkoff Ventures.
How can I contact Rick Bashkoff?
You can use AeroLeads to view verified contact signals for Rick Bashkoff at Lit Alerts, including work email, phone, and LinkedIn data when available.
What schools did Rick Bashkoff attend?
Rick Bashkoff holds Bachelor Of Arts (B.A.), Communication Studies from University Of Maryland.
What skills is Rick Bashkoff known for?
Rick Bashkoff is listed with skills including Digital Media, Strategic Partnerships, Web Video, Online Advertising, Digital Distribution, Youtube, Digital Strategy, and Business Development.
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