Rick Bender is a respected leader in the insurance sector with a career spanning over three decades. As Co-CEO of AveNew and the founder of Bender Benefits & Insurance Services, he embarked on a transformative journey in 2010, departing from the corporate insurance landscape with valuable industry insights. With a steadfast commitment to aiding clients in navigating insurance complexities, including underwriting, sales, operations, contracts, and technology, Bender garnered respect from public and private sector employers and labor unions. He achieved this by designing superior benefit programs that not only outperformed existing plans but did so cost-effectively.Bender's influence extends beyond insurance entrepreneurship. As a compelling keynote speaker, he uses insider knowledge to empower clients with negotiation strategies, crafting product and pricing combinations that set a new standard in benefit brokerage. His efforts are driven by innovation, integrity, and value for clients.However, a challenge arose: convincing individuals to choose quality products. In 2020, partnering with Barbara Maynard led to AveNew Solutions and AwespiraTM—a technology platform revolutionizing engagement through organizational affinity. Leading this platform, Bender facilitates game-changing solutions, helping organizations deeply connect with audiences. AveNew Solutions expands Bender's altruistic mission, uplifting individuals. Over three years, he curated a pioneering affinity program with FinTech solutions, wellness programs, and an auto purchase initiative. This program equips individuals with tools for informed financial decisions and well-being.Rick Bender's AveNew tenure underscores his dedication to effective audience engagement and essential product delivery. His innovation, integrity, and value pursuit define his ethos. A source of pride is negotiations that surprise clients, exceeding expectations. Beyond work, Bender advocates volunteerism. Roles include past President of Employee Benefit Planning Association (EBPA) of Greater Los Angeles, Kiwanis Club of Carson, CA, and Palos Verdes Concours d'Elegance. Civic involvement spans law enforcement initiatives and an HOA board position. A Nebraska alumnus, Bender celebrates 35 years of marriage, cherishes fatherhood, and enjoys classic cars, pickleball, and dirt biking adventures with family.