Tabular is the only independent, compute-neutral central table store based on Apache Iceberg. You can attach a wide range of engines to Tabular - from Snowflake to Athena. Trino, Starburst, Spark and GCP. Our customers see 30-60% query time and cost reductions from our automatic performance optimizations. Tabular also provides table-level RBAC across all storage so you can unify access control to data (vs. query layer enforcement). Lastly, it's SaaS, so easy to deploy and auto-scaling. There is a free self-service offering. Go ahead and give it a try.

I lead marketing for Upsolver, a SQL-based service for building continuous data pipelines that turn raw data from event streams and files into analytics-ready data, while automating orchestration and optimization tasks. Data engineering projects that would have required months of coding in Spark can now be completed in days.My team is focused on highly-efficient digital demand generation (PPC, SEM, SEO), lead development (via an SDR team under Marketing), a content-rich website supporting a PLG channel, and product marketing activities including product positioning, messaging, targeting and campaigns, customer advocacy, and sales / partner empowerment.I co-authored the O'Reilly report "Unlocking Complex and Streaming Data with Declarative Data Pipelines".

Imply is an open core company and a leader in real-time analytics. I joined Imply as its first marketing leader and helped Imply more than triple it’s ARR in less than 2 years. Highlights included:- Hired the marketing team and built processes and operational systems from scratch.- Grew marketing-sourced new logo pipeline share from zero to over 50% above target with an extremely efficient spend profile. - Created an engine for written and video content and grew organic quality web visits at a multiple of revenue growth.- Built product marketing function focused on sales enablement, customer advocacy and use case marketing.- Instituted closed-loop lead and pipeline management system with Sales.- Developed first Druid Summit in 2020, featuring dozens of Druid and Imply practitioner talks. Pivoted the event from live to virtual due to COVID lockdown and garnered thousands of attendees.

Responsible for all marketing functions at a fast growing enterprise data startup including demand generation, corporate communications, product, developer and partner marketing.Helped drive company growth from pre-revenue to successful Series B and Series C funding rounds. Bootstrapped growth through Series B as “army of one” before buildong a high-powered team. Highlights include:- Sales pipeline growth to millions of dollars per month. - Open source download growth from zero to well over 2M in 3 years.- Developed "data drift" and then "DataOps" thought leadership narratives to set StreamSets apart in a crowded market.- Substantial press and analyst coverage including Forbes, Fortune and Inc.- 2017 Gartner Cool Vendor and #3 on FORTUNE Great Places to Work list- Strong digital marketing presence with over 100 content items including videos, white papers, webinars and a vibrant blog.- Marketing technology and operations. Demand generation KPIs instrumented and measured, from lead to revenue.

Emotient (acquired by Apple) was a startup providing cloud-based emotion analysis to major advertisers and media producers. My accomplishments included developing a modern, content rich and direct response oriented website, implementing the company’s first digital advertising and email marketing programs and launching Emotient Analytics SaaS and Emotient AdPanel services. During my time web traffic increased 60%, the house opted-in email list grew 100% the company received press coverage in the Wall Street Journal and Forbes and user subscriptions grew fourfold.

On an interim basis I managed the team responsible for public relations, web presence, community marketing, events and brand management. Accomplishments included delivering the company’s best media coverage since its IPO in response to the Heartbleed exploit (Qualys broke into the Top 300 for that month), hiring a new PR Director and agency, delivering new platform-based corporate positioning, and writing multiple contributed articles.

I led a team of 20 responsible for product innovation, portfolio and life-cycle management; market segmentation and targeting, brand positioning and messaging and sales enablement.Accomplishments included repositioning the brand to a career-oriented value proposition, effecting major changes to its go-to-market strategy, developing a $100m scholarship program to combat price competition yet improve student retention, and launching of numerous new degree programs including an innovative blended certificate/degree format called StackTrack.

I joined iPass as a mid-sized company and led the major outbound marketing functions as the company grew from $50m to $180m, enjoyed a successful IPO, acquired 2 security companies and repositioned from a virtual network operator (pre-IPO) to enterprise mobile connectivity (2003) to SaaS mobility management (2009). Marketing Leadership: I rebuilt and expanded the marketing team, managing a global team of 10+ for the majority of my tenure. Helped drove the marketing strategy and helped set the product strategy throughout my time at iPass. Corporate Marketing: I created substantial media coverage for product launches, corporate milestones and strategic partnerships. My invention of the iPass Global Wi-Fi Index to track enterprise hotspot usage trends garnered substantial ongoing press coverage. I implemented major website updates in 2003 and 2007 and refreshed the brand identity in 2007. In 2009 I worked closely with a new CEO to articulate and promote our new SaaS-based corporate strategy.Product Marketing: I launched the Open Mobile SaaS platform and mobility management service line to enterprises and the strategic mobile operator channel. My team created the product roadmap, prioritized development backlog, set messaging and evangelized to field, partners and customers. Demand Generation: Ahead of our IPO I launched a daring advertising campaign that doubled brand awareness in 9 months on a modest media budget. My team drove numerous multi-channel campaigns that achieved conversion rates beyond 10% and millions in new revenue. We also drove B2B2E campaigns that improved end-user penetration of iPass services. Lastly I implemented Eloqua (now Oracle) marketing automation and integrated it with Salesforce.com to provide closed look marketing measurment.

In 7 years at 3Com I progressed from Product Manager to Sr. Director of Marketing Planning where I led a team of 40 responsible for outbound marketing for the company’s $1B line of business connectivity solutions. The team I managed was responsible for marketing planning, product and solutions marketing, launch management, campaign management, market communications, technical marketing, and market research.Key accomplishments included growing 3Com’s mobile products revenues from a $320m to $400m in a year with leading market share, launching the company's first enterprise Wi-Fi WLAN system and achieving #1 brand preference within 9 months, and repositioning the previously moribund Ethernet/Modem PC Card, taking market share from 13% to 32% (#1) in a year and growing revenues from a $40m to $160m run rate.