Full-Stack Founder and Product Leader with over twenty years of experience executing the inception, development and deployment of web and mobile applications for clients ranging from startups to Fortune 100 companies. Fluency in managing operational, creative and technical resources, while effectively communicating and translating product requirements from executive project stakeholders to product and sales teams. Ability to execute on all stages of the product life cycle including concept development, production, promotion, monetization and retention. Passionate about entrepreneurial endeavors which combine elegant design with frictionless user experiences to drive business results while delivering happiness.----- HELLO VINO -----Hello Vino is the leading mobile app for wine recommendations and pre-purchase consumer engagement. With an installed base of more than 2.5 million high-frequency wine consumers, its influence extends beyond awareness to purchases in the online and offline beverage sales channels. Hello Vino is in the unique position of influencing behavior during all stages of the buyer lifecycle, from awareness at point of purchase to brand loyalty and advocacy. The Hello Vino platform facilitates a relevant, helpful and delightful customer experience while converting hyper-targeted digital marketing efforts into both online and offline retail impact.At its core, the Hello Vino app recommends specific wine brands and products using a proprietary "blend" of personalization and marketing automation, delivering highly-relevant messaging to consumers at the precise time and location which they are making their purchase decisions - the apex of contextual marketing.Hello Vino educates the next generation of wine consumers. Similar to how Wine Spectator and Wine Advocate influenced previous generations with wine ratings and articles, Hello Vino assists Millennial and Gen-X consumers who use smartphones and the Internet to research wine purchase decisions.