Rick Buck Email & Phone Number

Philadelphia, Pa, Us

Direct and implement the AACR’s communications and public relations strategic plan and key initiatives that support the AACR's mission to prevent and cure cancer through research, education, communication, and collaboration. Responsible for communications, media relations, public relations, social media, digital media, brand identity, and executive communications to position the AACR as the thought leader in cancer research and increase awareness of AACR’s 10 scientific journals, the AACR Annual Meeting and more than 30 conferences, scientific initiatives, AACR Foundation, DC and policy programs, patient advocacy, and AACR leadership. In addition, lead an amazing team of 19 communications and PR professionals and oversee two internal publications, Cancer Today, a magazine for cancer patients, survivors and advocates, and Leading Discoveries, an AACR awareness and donor publication. Launched and implemented AACR's Annual Report, blog, brand journalism site, online Annual Meeting New, two new websites and various social media platforms.

Philadelphia, Pa, Us

New York, New York, Us

Launched by Little Steven Van Zandt and the Founders Board of Bono, Jackson Browne, Martin Scorsese, and Bruce Springsteen, the Rock and Soul Forever Foundation’s TeachRock curriculum helps more than 50,000 teachers of all subjects keep the arts in the DNA of every school system while engaging students and improving academic outcomes. Serve as Leadership Council Chair on a team of business executives that provides strategic guidance and raises funds for TeachRock.

Pennsauken Township, New Jersey, Us

Recruited to direct the strategy, development, and implementation of a new brand identity along with marketing and recruitment campaigns, increase media coverage, implement digital initiatives and enhance internal communications. I led the successful launch of the new BAYADA Home Health Care brand, including marketing and recruitment materials, employee engagement communications, and the creation of a new website. I built and managed a staff of 17 communications professionals who provided 65-100 innovative projects and solutions per week for more than 240 offices. I also served as the company spokesperson, managed all crisis media communications, and worked closely with the Government Affairs department on legislative issues impacting the home health care industry.

New York, Ny, Us

The Health Academy is the Public Relations Society of America's (PRSA) largest Professional Interest Section with close to 800 members who represent a variety of health organizations, including hospitals, pharmaceutical companies and insurers, as well as public relations agencies, foundations, and medical and dental associations. I have been a member of the PRSA Health Academy since 2001 and served on the Health Academy Board of Directors from 2003 – 2009. While on the Board, I served a Membership Chair from 2004 to 2006, increasing membership all three years; served as Vice Chair in 2007 and Chairman of the Health Academy in 2008. As Chair, I helped grow membership, increased member satisfaction, and oversaw a very successful and well-attended annual Health Academy conference in Chicago, the first ever held outside of Washington, D.C.

Philadelphia, Pa, Us

I joined the company in 2000 as a Director of Communications and was rapidly promoted through a series of increasingly high-profile communications positions to Vice President of Communications. I created various strategic external and internal communication strategies that enabled company growth from 628K to 6.2M members in eight years. In addition, I led the development of the AmeriHealth Mercy Family of Companies brand to help position the company as a leader in the Medicaid Managed Care industry. In addition, I created new brand identities for the company and launched successful marketing campaigns for the new Pharmacy Management, Care Coordination, and Behavioral Health business lines. I also served as media spokesperson and amplified media coverage positioning company as industry leader, including 200+ local articles, 50+ national articles, and 3 CEO cover stories, generating more than $2M media exposure in a three-year period.

I was recruited to company to establish the Marketing and Communications Department. I built the department to a staff of six with two offices in New Jersey and Texas. I developed and launched the Home Medical of America brand identity. I also served as the company spokesperson and successfully handled a major media crisis regarding a multimillion dollar lawsuit against an acquired company. I was also responsible for all company-wide marketing and communications, including PR, sales collateral, media relations, intranet, and website.

Us

I was recruited to the company by the CEO, a former NovaCare division president, to help establish the Marketing Communications Department and assist with the communications for an IPO. I created and rolled out all of the initial marketing and sales support materials, including the website, brochures, fact sheets, advertising, direct mail, and event management.

Us

I began my healthcare communications career with Pat Croce’s Sports Physical Therapists, who sold to Rehab Clinics and then was acquired by NovaCare in February 2004. With learning PR best practices from PR czar and entrepreneur, Pat Croce, and my then boss, Ray Pennacchia, I managed all communications and public relations initiatives for NovaCare’s physical therapy offices in the West region of the U.S. including California, Washington, Arizona, Nevada and New Mexico.