Digital marketing professional responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. Creating various online promotions and e-mailing campaigns to get their company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet. SEO marketing to require translating business goals into successful SEO campaigns, analyze the performance of SEO efforts and help clients increase search engine rankings for their websites.Digital marketing leadership and oversight for Internet marketing campaigns from program management to execution, while providing clear direction to the other members of the marketing team, such as the copywriter, web designer sales teams and ownership.Digital Platforms and Supporting Software:Adobe Creative Suite to include Photoshop, InDesign, Illustrator, Acrobat DC, Adobe Spark, Lightroom, Photo/Image Edits and Creation: Canva Pro, BeFunky, Windows Photo EditorWebsite Design and Creation: WordPress, Squarespace, GoDaddy Website + Marketing, AWS LightSail, Elementor Page BuilderE-Commerce: BigCommerce, Shopify, WooCommerce Social Media Management: Facebook Business Manager, Instagram, Twitter, Google My Business, LinkedInProgram Analytics: Google Analytics, Google Tag Manager, Google Console, MonsterInsights, GoDaddy Analytics, Squarespace analyticsMicrosoft: Word, Excel, OneNote, Outlook, PowerPoint, Publisher, Microsoft 365, Office 365

Accountable for directing the operations of a medical supply business to include assessing and fitting patients with appropriate, off-the-shelf and custom-fit orthotic products and power mobility equipment.Develops accounts with General Family Practice, Pain Management Practices, Neurologists, Endocrinologists, and Orthopedics clients. Improved accuracy and efficiency within the company's multiple locations by implementing best practices business systems for administrative staff.Sets up and delivers medical equipment products in the patient's home. BOC Certified Orthotic Fitter.

Sold life/health insurance products, oversaw daily operations of payables/receivables, and coordinated marketing efforts throughout various medium mixes.

Supervised marketing and sales efforts of five funeral home locations and eight cemetery locations while overseeing the marketing/sales force within the assigned territory.Coordinated marketing efforts in conjunction with market general manager and instituted best practices.