Rick Burke Email and Phone Number

Financial Management:• Full P&L responsibility for $100 M business. Achieved market share (#2) and both top line and bottom line sales per plan 6 years in a row 2012-17.• Led margin improvement team to identify and improve contribution margin by $3M year over year based on teams identification of quality fixes and innovative improvements. Strategic Leadership:• Developed US Strategic Launch plans for a new innovative product launches including Hospital based BGM system and a PMA approved class III CGM professional medical device• Developed and implemented disruptive government affairs strategy that included presentation to Director and Staff of CDC Quality division at worldwide HQ and subsequent DOH meetings that demonstrated competitive safety issues that could be avoided through the unique safety design of our products. Innovations Developed:• Differentiated beyond price through innovative sales tool “Total Cost of Ownership” calculator that looked at “real” operations costs beyond unit cost. Enabled sales organization to sell in higher price and value through an objective build of all costs associated with using our system versus our competitors. • Created new innovative “safety” brand positioning and messaging in 2012 to achieve stretch sales objective of closing 50% of available POC glucose market (compared to 15% in 2011). • Exceeded top line and bottom line sales objectives in 2012 attributed to Marketing Plan/Campaign; this accomplishment was recognized with an Abbott Presidents Award and a Global Excellence Award for “Best Global Marketing Program” (50 Countries/54 Campaigns Submitted) recognized at global summit meeting in Beijing, China. Sales Operations:• Led the negotiation and secured largest sole source contract in Abbott Diabetes Care history $16.5M/150M annual strip sales with DOD(Department of Defense)People Management:• Directed diverse Marketing team(3 Senior Managers) that executed strategic tactical marketing plans.

• Led diverse Marketing management team of 4 people (1 Marketing Manager and 3 Senior Product Managers) to drive the development of a new comprehensive CRM program, FreeStyle Promise™ program.• Implemented comprehensive, multi-channel communication campaign (EM / DM / OTM) to drive adoption and increase test strip utilization and retention.• Managed 4 large strategic CRM partners - CRM Marketing creative agency (RTCRM), Database Marketing Partner (Epsilon), Call Center (West Business Services) and co-pay coupon vendor (Trial Card).• Expanded CRM regional pilot and commercialized program nationwide by launching FreeStyle Promise program through major business channels including HCP, Pharmacy and Direct to Consumer growing enrollments to over 500,000 in first 2 years of program since launch.• Delivered against value proposition of addressing the financial and emotional burdens of diabetes through innovative instant co-pay savings at pharmacy program and personalized support via CDE Helpline (phone and on-line), insurance helpline, motivational coaching, customer care training and new customer on-boarding services.• Championed CRM 2009 strategic plan that addressed three key business objectives of improving adoption, increasing test strip utilization and driving improvement in retention.• Improved Adoption rate +14 points when compared FreeStyle Promise enrolled members in market research vs. baseline adoption for existing FreeStyle customer base – January 2009.• Conducted longitudinal analysis (IMS June 2009) to compare retail purchase behavior of FreeStyle Promise members vs. Control group and found that utilization increased with a 16% boost in sales coupled with a +10.5 point lift in Retention versus Control group; all contributing to overall ROI of 3:1.• Managed $20 Million dollar CRM annual budget.

• Led the integration of all aspects of Worldwide(WW) Customer Service (CS) including the RFP process for third party sourcing, contract negotiation, merging two companies call center operations, procedures, and systems. • Developed a 250+ agent call center, managed customer service non production management and support staff of 40+ and led internal CS team of 17 employees including 4 Managers.• Managed $18 M dollar WW CS annual budget.• Owned all WW CS operating procedures, complaint handling, troubleshooting guidelines, front end CRM/complaint handling system, KPI’s (Key Performance Indicators), standardized global training, new product support and strategic global plan on regional outsourcing and centralized support.• Business Owner of WW complaint handling system which included multi million dollar project to integrate all products and troubleshooting guidelines for CS, Quality, and Regulatory into one system for product quality investigation, medical evaluation.• Managed third party outsource call center (ICT Group) relationship for US, Canada, and Puerto Rico CS operations, complaint handling system hosting and IT development, testing and support.• Saved company $4.5Million in recurring synergy savings in 2005 as a result of integrating two call centers to one call center run through ICT Group.• Managed all aspects of support for Level 3 Medical Device, FreeStyle Navigator™ Continuous Glucose monitoring system leveraging existing CS infrastructure through our third party call center. • Implemented best in class processes, tools, and technology including intelligent monitoring system(Witness) to ensure call quality, knowledge base software(Right Now) to ensure accurate, consistent knowledgeable service, scheduling software (Blue Pumpkin) to optimize workforce management and forecast accuracy, Aspect ACD for optimal skill based routing, all helping us deliver superior service (# 2 Overall Customer Satisfaction and # 1 in speed to answer –ASA)

TheraSense, Inc a $200 Million plus global medical device company provided virtually painless blood glucose testing for people with diabetes available in the US and over 40 countries worldwide. The International Business Development group was responsible for global strategic partnerships, distribution, branding, marketing programs, product development and sales support contributing to approximately 25% of worldwide sales revenue.• Launched initial products on time to strategic commercial business partners, Nipro in Japan and Disetronic in Europe. Responsible for branding, positioning, packaging and labeling, and new product development for FreeStyle™ and FreeStyle Papillon™ brands contributing to over 72% of international sales revenue.• Directed R&D cross functional new product development teams defining market based design inputs, customer focus groups, met schedule timeline milestones, maintained design control compliance, and all aspects of product launch fulfilling the need of our customers in 40 countries.• Created strategic marketing material including HCP sales aids, product specifications sheets, comprehensive FreeStyle IV Pillars of Technology™ sales brochure differentiating our technology as clinically superior to the competition that was later adopted by the US market and was in circulation for several years globally.• Represented global markets as point person for marketing activities for Canada and UK affiliate offices representing these countries in all new product launches, global marketing materials, and ensured consistency with our global FreeStyle brand guidelines.

Solely responsible for developing requirements and launching all aspects of pulseMD's Medical Transaction Service™ software and products. Lead the launch of the first service, Clinical Order Management Services™, that automated charge capture and prescribing at the point of care utilizing handheld Palm® OS™ devices. This service enabled physicians to use a Palm device to capture diagnosis, procedures and prescriptions with accompanying clinic based intranet front office system and database. This service included complete integration modules to the largest third party practice management systems, including full integration with patient, scheduling, and billing software databases, utilizing a proprietary Pumatech™ Synchronization tool. • Created 2001 strategic plan for Marketing and Sales to achieve 10,000 physician customers by year-end. • Launched pulseMD's first product, Clinical Order Management Services™, in September 2000. Launch responsibilities included team leader, product management, project management, promotion, pricing, distribution and direct sales of product to the private practice physician, clinics, and hospitals. • Recruited, trained, and managed over 50 key distribution channels from the ground up-including top tier performers for leading practice management software manufacturers significantly expanding our reach to physicians’ nationwide. • Managed and secured 15 beta sites and conducted monthly focus group sessions to test and drive product development improvements leading up to product launch.

Responsible for developing and launching all aspects of new POC glucose monitoring products and software systems including connectivity system and interface solutions to legacy host systems for hospitals, IDN (Integrated Delivery Networks) and large clinical institutions. • Lead Marketing Team for DataLink™ Project -managed resources, tasks and schedule for packaging & labeling, promotional materials, forecast, pricing, advertising, distribution strategy, sales training/video, trade shows, budget, marketing launch plan and reference sites. • Implemented innovative system connectivity solutions for One Touch® hospital brand, including modem, Ethernet, script and EDI interfaces to help retain large hospital customer base.• Marketing lead on core cross-functional product development team, wrote marketing requirements document, conducted customer surveys and field visits all contributing to product requirement specification documents, and managed focus groups to test "alpha" products and user studies to test "beta" products to insure product meet customers needs.

LifeScan, Inc., Milpitas, CA – Division of Johnson and Johnson Responsible for developing a new company business unit and co-developing a telemedicine disease management solution helping customers with diabetes, physicians, case management nurses and health care professionals monitor and provide care for patients utilizing the internet, modem and fax technology• LifeScan Project leader and key contact while establishing the marketing and sales direction for a new Health Information System product developed by a third party manufacturing partner, LifeChart.com, that interfaced with One Touch® blood glucose monitoring meters• Managed 5 new product clinical pilots and market tests to establish product functionality, market value, clinical and financial outcomes, and defined the appropriate market segments for revenue generating opportunities for direct to consumer and managed care models. • Established pricing, sales revenue forecasting, marketing and sales materials for a Managed Care launch.

Responsible for the development and management of a software technical support team that consisted of up to 20 Data Management Professionals, Applications Support Engineers, and Technical Service representatives.