Develop, implement and lead marketing strategy across internal stakeholders, agencies, OEM's and other cross-functional parties for five stores with unique markets and product offerings.Cultivate and communicate the brand strategy across all marketing programs and channels.Lead execution of the brand strategy and marketing calendar.Execute and manage digital marketing strategies, goals, and objectives.Manage relationships with marketing partners and agencies.Work with team members on business development strategies, including leading promotional efforts (trade shows), RFP/RFQ responses, proposals, and presentation development.Monitor and analyze the performance of marketing initiatives for continual optimization.Manage and execute all marketing aspects of the company’s proprietary and third-party technology applications (mobile app, loyalty program, mobile ordering, digital signage, etc.).Manage and execute sales initiatives in the areas of events, sponsorships, advertising, community networking and strategic partnerships.Develop brand guidelines that reflect company culture and values that are followed across the organization.Work with department leaders to ensure the execution of our brand values and promises.Oversee the design of marketing materials, advertisements, and graphics across all media channels.

Develop, implement and lead marketing strategy across internal stakeholders, agencies, OEM's and other cross-functional parties for five stores with unique markets and product offerings.Cultivate and communicate the brand strategy across all marketing programs and channels.Lead execution of the brand strategy and marketing calendar.Execute and manage digital marketing strategies, goals, and objectives.Manage relationships with marketing partners and agencies.Work with team members on business development strategies, including leading promotional efforts (trade shows), RFP/RFQ responses, proposals, and presentation development.Monitor and analyze the performance of marketing initiatives for continual optimization.Manage and execute all marketing aspects of the company’s proprietary and third-party technology applications (mobile app, loyalty program, mobile ordering, digital signage, etc.).Manage and execute sales initiatives in the areas of events, sponsorships, advertising, community networking and strategic partnerships.Develop brand guidelines that reflect company culture and values that are followed across the organization.Work with department leaders to ensure the execution of our brand values and promises.Oversee the design of marketing materials, advertisements, and graphics across all media channels.

Point on key digital marketing automation initiatives including ongoing strategy, vendor relationship management, pilot development and deployment, along with go-to-market planning and strategy. Launched the following platforms in 2022: Birdeye (review generation and management), Keap (OMS integrated email and text messaging automation), and new Google My Business tracking and measurement methodology.Continuing to lead and collaborate on the strategy, measurement and execution of digital marketing campaigns across all channels. This includes partnering closely with our Paid Media, Website Content and Retail Marketing groups to develop dynamic, aligned & measurable campaigns that drive growth and revenue for our partners.

Lead the Paid Social team responsible for measurably improving Facebook advertising revenue generation across multiple networks and brands associated with Starkey Hearing Technologies. Proud member of a best-in-industry paid media agency for our hearing aid retail partners. Primary focuses include strategy, reporting, analysis, and optimization of digital media campaigns. Lead and collaborate on the strategy, execution and reporting of campaigns across all digital channels. This includes partnering closely with our content and search groups to develop aligned and measurably improving campaigns that drive revenue for our partners.1. Lead Paid Social efforts for US and International retail customers- Be a strategic thought leader for paid social efforts, providing on-going education to marketing reps, customers, and other stakeholders.- Develop, foster and implement your paid social approach in collaboration with the Digital Strategist and Digital Marketing Manager- Be accountable for all paid social campaigns and deliver on-going and improving, revenue-based results - Strategically collaborate with social media counter-parts to deliver best-in-industry paid social content campaigns for US and Singapore Retail customers- Work closely with the digital strategist and paid search lead to develop multi-faceted digital campaigns2. Manage digital media campaigns for US and Singapore retail customers- Deliver measurable improved, revenue-based results for customer accounts using our Facebook's advertising platform- Campaign management and execution including ad copy writing, campaign structure, campaign targeting and lead flow management - Be responsible for the QA and implementation across tracking pixels, URL tracking, and dynamic phone numbers- Evaluate competitor insights and trends and summarize results into clear, actionable initiatives- Summarize and communicate campaign value to account executives with customer education and persuasion.

I work with Audibel network hearing aid businesses across the U.S. to develop and execute a wide range of marketing strategies. This includes working to institute marketing plans and calendars based on data analysis, assisting in creative production of marketing materials, implementing campaigns inclusive of digital marketing, tv, direct mail, newspaper and other tactics. Ultimately, I help Audibel customers grow their businesses through strategic marketing activities.

Built and managing a customer-facing website (www.mngcd.com), creating and executing the marketing strategy, and assisting with lead generation and sales execution for the launch of a new B2C cabinetry company.

Managed the marketing of Amerilab's branded effervescent products including Fizzies (a highly popular retro candy), GuavaLife (an all-natural Herbal Supplement made with Wild Guava Leaf Extract), Ameriwell Bariatric supplements (Multivitamins and Calcium for weight loss surgery patients), and Drinkin'​ Mate (a product that helps you "Feel Better the Next Day"​ after some adult beverages, also made with Guava Leaf Extract). Responsibilities:• Managed and executed the brand development marketing plan: market analysis, consumer need identification and analysis, R&D project coordination, brand concept creation, and go-to-market strategy• Project manager for new product development, utilizing cross-functional team coordination • Managed email marketing and social media content• Contributed to online content creation which supports product launch and marketing efforts• Provided guidance in creative design of brand packaging and configuration, • Developed marketing materials including: brochures, print and online advertisements, sell sheets, brand flyers, POS items, sales presentations for B2B and B2C opportunities.• Coordinated and communicated selling strategies specific to season and channel to sales office staff.• Supported Amerilab's e-commerce website to ensure accurate brand communication, improve product visibility and consumer accessibility within this marketplace.• Communicated Amerilab corporate identity and brands clearly to prospective and current customers.• Participated in off-site marketing events, sales calls, and industry trade shows across the US.• Led sales office immersion and growth within appropriate industries. • Operated as a conduit among multiple departments, ensuring a collaborative working environment.• Participated in continuing education/training. • Demonstrated leadership in corporate committee/ program initiatives.

Amerilab Technologies, Inc. is the leader in effervescent product and contract development, manufacturing and packaging of effervescent tablets and powders. Amerilab offers experienced assistance from development, through commercialization of your effervescent product ideas, including analytical testing and packaging. Responsibilities:Inside and Outside B2B Sales to small and mid-sized prospectsPlanning and executing trade show presentationsERP system order processingBrand MarketingAnalytics and crystal reports generation

Hired for a position in the Loss Mitigation department of Wells Fargo Home Mortgage. I worked with Negotiators and the Document Review Team in all steps and phases of helping struggling borrowers find a workable loan modification. I started out doing front-end document review and customer contact/collections, and was advanced and given the opportunity to work on the back-end of the process, reviewing and approving modifications that have been offered to the borrowers as a Closer.