• Currently developing BD strategies to identify, negotiate, and manage relationships with Smart Home device companies and third-party AI.ML software developers• Manage BD of Smart Home Devices & Computer Vision with several Tier-1 OEMs• Recruiting and onboarding 3rd party software developers that provide AI and ML capability to SoC

SigmaStar is a leading Camera SoC design-house across the platform of Smart Home Security Camera, USB Camera, and Car Dashboard Camera. SigmaStar’s Camera SoC is well established in China and Asia market but is now launching its product portfolio directly into the USA market for the first time. As the US Country Manager, my role and responsibilities are promoting the company, its technology, and marketing all the product lines, driving sales and business development into the USA market for this newly established company. I engage with 6 major Tier 1 brands and sent in Reference Design Platform to each Tier 1 brand within 5 months.

• Lead engaging with Mobile/TV/OTT SoC to license software & technology • Create a new business model to incentive SoC vendors integrating our software into SoC’s platform

I am the first one in HDMI Licensing, LLC to establish the presence in Greater China. Given this challenging environment in Greater China when I joined the company, I analyzed all challenges to develop go-to-market strategy from scratch, scope and execute a strategic business development plan aligned with the long-term objectives expected by Exec Management, identify the potential business opportunities, recruit and train a high performing team in China and Taiwan. My team increased Adopters count by 66%+ and millions products with HDMI inside from Greater China region via effective outbound communication and accelerated Workshop training at customer’s premise, which contributed 66%+ revenue growth from Greater China region during my tenure with HDMI. Led negotiation with breached adopters for royalty dispute and achieved significant settlement of a 8-year-long dispute.Review metrics and KPI process to drive business and ensure target goals are achieved

Achieved 78+ TV models for USA market during 2008 ~ 2011, started from initiating with USA brand companies to win design-in, then work on product development with ODMs in China, Taiwan, and Mexico to achieve mass production. There was zero TV model with Zoran TV SoC in USA market before my management.

Recruited new talents and streamlined Distribution channel to focus on the new paradigm business and target customers. Re-craft traditional FAE supporting mechanism to win customer’s confidence, expedite project development progress and ensure mass production schedule on time, which enable a magnitude growth to achieve the highest revenue in China and increase market share by 20%. Added 10+ key accounts to delivered $140M revenue in 2007, a 30%+ growth YoY.

Led a newly created position in HQ (Sunnyvale, CA) to manage WW Distribution Channel and Global Accounts Support. Due diligence of 20+ Disti and Reps in WW and consolidated to 3 Disti/Reps in each major Country/Region. Converged 15+ versions of Disti and Rep Agreements to one standard Disti Component Purchasing Agreement. Work with each BU to provide product training and sale guide for every distributor. Collaborated each with BU and Regional Sales Team to streamline pricing, forecast, bookings, inventory, customer service, sales database management, opportunity tracking, and revenue execution.

Managed Sales in Hong Kong and increased sales revenue by 100% on YoY in 2003.Assisted APAC Sales VP to manage APAC sales team activities and systemize target tracking, pricing, forecast, pipeline management, ordering and backlog of all sales teams and Disti in APAC; China, HK, TWN, JAP & KOR.Coordinated Corporate Accounts supporting in APAC to align resource and mapping with HQ, APAC Corporate Accounts included Sony, Toshiba, Samsung, LG, Philips, Alco, Primax, Premier/Foxconn.Collaborated with each BU and Regional Sales Team to improve forecast, bookings, customer service, sales database management, opportunity tracking, and revenue execution.