Helping teams in their early and strategic product efforts. These include the development of new products, productization of technology, and enhancing existing products so they better resonate with customers.I bring decades of experience, along with the lens of “Aspirational Product Design”, to help clients build solutions that their customers will love. My empathetic nature allows me to create an actionable understanding of what is truly important to people. My inventiveness (13 patents) helps my clients innovate in a customer-centric way. My clients get to benefit from strategic and tactical product management services.

Makelab provides localized 3D Printing services for teams. Scalability of the service is achieved through an innovative business model, its UX and software infrastructure.In my role as Makelab's CPO, I am focused on helping the team deliver an experience that is compelling, low friction, efficient and scalable.

Upon the founding of Desktop Metal, I built the initial software team. Its role was to develop the cloud software (Fabricate) that was part of our first product, the Studio System. A three device system to print metal prototypes in an “office friendly” manner. Our software provided print preparation and process management for the devices. The software was designed to be simple and seamlessly connect the devices and process to make the Studio System a turnkey solution. The team handled all of the cloud and on-device software, except the firmware.One of the innovations was Realtime Tradeoff Analysis. Printing can be optimized by factors such as time, consumed material, cost, etc. This functionality allowed the user to optimize for one factor, say time, and see graphically and in realtime how other factors got better or worst.Another innovation was fully automated support splitting. In 3D printing, extra support material is typically printed to aid in the printing process. With metal, the supports often times require machining operations to remove. As an alternative too machining, the software identifies where the part and supports geometrically interlock. It then define seams in the supports that essentially turn it into a 3D puzzle that is then easy to remove from the part.I then led the development of Desktop Metal’s Fab Flow software. A process management system for shops who provide prototypes to engineering during their design process. A comprehensive system that handled everything from automatic price quoting and identification of printing issues, to defining shop workflows and tracking parts through those flows. My role included identifying relevant strategies, developing requirements, worked closely with UX on the design, and oversaw its development to its production release.

Led the "Big Data" team which analyzed SolidWorks User Performance data. Project goal was to turn collected data in actionable insights for both internal SolidWorks use and for our end users. Major deliverables included user segmentation based on how SolidWorks is used, and tables of association rules which quantify the correlations between the commands in the software. Directed the efforts of both the internal team and hired data analysis firm.Led the conceptualization and implementation of Augmented Reality (AR) in the iOS version of eDrawings. This allows users to view CAD models in a real world context. This effort included the developed of two separate AR prototypes and then the final production implementation.Led the creation and launch of the new SolidWorks SustainabilityXpress product (www.solidworks.com/sustainability) which allows engineers to improve the environmental impact of their designs. This product uses Life Cycle Assessment (LCA) to analyze the impact of SolidWorks designs. Responsible for establishing goals and strategies. This included making the complex simple, easy adoption, and a user experience that encompasses the other people the SolidWorks user works with. There is also an online calculator that makes LCA easy to appreciate by even nontechnical individuals. This is a groundbreaking product in mechanical CAD (Computer Aided Design).Performed customer research projects which included segmentation described by Personas. These were developed as a combination of qualitative and quantitative research. We contracted a 3rd party for the project, but my team and I were hands-on throughout. Worked with another 3rd party to create the “Real Insights” online advisory community. SolidWorks uses Real Insights to perform ongoing marketing and product research.

Consultant to SolidWorks Corp. (4/05-10/06): Led the SolidWorks team in a production implementation of the technology which they acquired from me. I served in the roles of Product Definition and Project Manager. Achieved our goal of delivering the technology in the SolidWorks 2007 release. The technology was released under the names FeatureXpert, FilletXpert, and DraftXpert. These became the foundation for a new product theme, SWIFT (SolidWorks Intelligent Feature Technology).Invented CAD Innovation (6/04-4/05): Today’s state-of-the-art CAD tools are very effective, but they can also be difficult to use. To address this ease of use problem, I invented a unique technology that was surprisingly easy to use while maintaining the benefits of today’s tools. I created a proof of concept prototype in C# to showcase the technology, and filed a patent for the invention. This allowed me to negotiate and eventually secure the acquisition of the IP by SolidWorks.

Created a company focused on providing an online marketplace of vendors who provide prototyping services (rapid prototyping) to engineers. Company innovations included the integration of quoting into the engineer's 3D design tool. Engineers were provided quotes from multiple vendors in only seconds.I established and ran the company. Other responsibilities include product design, marketing, partner management, and press relations.

Joined SolidWorks as the 17th employee before there was a released product. Worked closely and provided technical support to COO as the initial sales channel was buildt. Also worked closely with the CEO to promote company during early PR efforts.Other early responsibilities include support and training of the VAR technical teams.Later tasked by the CEO to come up with a way to increase the visibility of SolidWorks. Invented the highly successful eDrawings product. It defined a new paradigm in engineering drawing communication. I was responsible for the product's conception, development, marketing, and launch. Over 4 years later, it is still an import part of SolidWorks' product and marketing efforts.

Assisted my customers in their implementations of the Pro/E CAD/CAM system into their engineering environments. Work included solid modeling, detailing, developing company standards, & training. Customers: Neles-Jamesbury, Beloit Fiber Systems, and Riley-Stoker.

Began as an Applications Engineer during PTC's high growth years. Technical half of sales team for Pro/Engineer CAD/CAM product. Eventually became a regional then national product specialist for Pro/Manufacturing. Then became a product manager for the manufacturing product.

In house expert on Unigraphics CAD/CAM system. Assisted engineers in surface and solid modeling tasks. Provided training classes in various CAD topics.

Worked on MDC'sUnigraphics CAM (manufacturing) package. First to integrate Parasolid solid modeling kernal into the CAM software.