Rick Clancy, Apr Email & Phone Number

United States

Bethany, West Virginia, United States

Bethany, West Virginia

Joined my alma mater Bethany College as a Visiting Professor of Communications and Media Arts. Now teaching Integrated Marketing Communications, where students research, develop and present an IMC campaign plan to an actual client. Also teach Entrepreneurial Media, where the students brainstorm, research and create a media-related product or service that they build a business plan around and pitch to potential business partners/investors. Most recently, have been teaching a Globalization and International Communication class, a Public Speaking class, and a first-year student seminar called "Shark Tank, Scandal and Mad Men...Oh My!"

School Of Media And Journalism, Chapel Hill, North Carolina

Served on the faculty of the School of Media and Journalism at the University of North Carolina at Chapel Hill as its first endowed Edgar Thomas Cato Distinguished Professor of Public Relations. Taught senior-level classes involving Public Relations Campaigns and Case Studies in Public Relations. In the PR Campaigns class student "agency" teams researched and developed PR plans and presentations for actual "clients." Case Studies in PR focused on real-world cases involving ethical, cultural, media relations, consumer loyalty, corporate social responsibility, social media, crisis communications, conflict resolution, and other considerations. Also taught Principles of Advertising and Public Relations. Engaged PR and communications thought leaders from the profession with students, faculty colleagues and administrators. Served as a faculty adviser to UNC's chapter of the Public Relations Student Society of America.

Bethany, Wv

Member of the Bethany College Board of Trustees. Served on the Enrollment and the Academic Affairs Committees.

San Diego, Ca

Supported several nonprofit business development, technology and startup incubation organizations in the San Diego area. One was CommNexus, serving as co-chair of its Consumer Electronics SIG.

San Diego, Ca

Headed public relations for Covario, a leading independent search/content marketing firm and provider of search and social media marketing software solutions. The firm was acquired by Dentsu Aegis, a global network of digital agencies and has been integrated into its iProspect agency.Covario was an extremely fast-growing firm based in San Diego that made the Inc. 500/5000 list of the nation's fastest growing, privately-held companies several years in a row. It was named by OMMA a record three years in a row (2013-2011) as the Search Agency of the Year. Covario was also the only independent firm to be included in both the 2012 and the 2011 Forrester Research Waves of Search Marketing Agencies. The firm's software unit Rio SEO was named "the only leader"​ in the 2012 Forrester Wave of SEO Platforms.The PR leadership role at Covario encompassed media relations, integrated marketing communications, analyst relations,social media, and content marketing initiatives, as well as employee engagement, corporate social responsibility, and customer loyalty/retention (serving as the company's NPS/Net Promoter champion). The firm's clients included a number of global multi-channel marketers that retained Covario for paid search, SEO, social media, and content marketing services. Also among its customers were both in-house corporate marketers and professionals at other digital agencies who utilized the firm's software solutions (auditing, reporting, automation, deployment) for enterprise search, local SEO, mobile search, and social media marketing analytics/activation.

San Diego, Ca And Park Ridge, Nj

Ran corporate communications for Sony Electronics Inc., the multi-billion dollar U.S. electronics subsidiary of Sony Corporation, with operations in the U.S. and Mexico. Built and led a high-performing team of PR professionals in multiple locations across the country. Oversaw a combined annual operating budget exceeding $10 million. This leadership role encompassed media and analyst relations, executive communications, speech writing, risk management, crisis communications, marketing PR, environmental communications, technology PR, third-party initiatives and industry relations, special events (e.g., the International Consumer Electronics Show), and employee engagement. Served on Sony Electronics' Management Committee as the "executive champion"​ for company-wide social media/networking initiatives. Was the company's (and the CE industry's) first corporate blogger. Launched Sony's first social community site, Facebook page, YouTube channel and Twitter debut.Embraced new forms of communication with business partners like dealers and re-sellers, collaborative consumer engagement and promotion initiatives, plus front-line customer care support -- putting the "public" back into public relations.

Park Ridge, Nj

Was promoted in less than a year to vice president of corporate communications. Breath of responsibilities expanded from product marketing PR to also encompass corporate PR and employee communications. Increasingly served as Sony Electronics' principal media relations strategist and spokesperson. Worked closely with the company's presidents and chief operating officers. Managed a growing internal staff and several PR agencies.

Park Ridge, Nj

Joined Sony in Park Ridge, N.J. as corporate communications director to head-up the marketing PR function for both consumer products and professional/B2B business offerings.

For a number of years, represented Sony Electronics on the Consumer Electronics Association's communications committee with peers from other CE companies. Served as the committee's chair for a two-year term. Subsequently, was asked by the CEA to serve on four separate occasions as an industry judge in its annual CE Hall of Fame selections.

New York, Ny

Joined this innovative investment firm as its No. 2 communications executive, developing and implementing communications strategies to position the firm's talent (e.g, chief economist, market strategist, securities analysts) among Wall Street's best. Initiated positive media relationships and coverage in the financial press and vertical industry publications. Provided proactive PR support to key business units, including corporate finance, high-yield, fixed-income, equity and commodities. Also assisted with overall firm positioning, management communications, and crisis communications strategies.

Pittsburgh, Pa And New York, Ny

Served in two senior vice president roles at CDB. First, as a unit manager in New York, leading a large business unit with consumer, industrial, professional and financial accounts approaching $2 million in fee income. Responsible for business development and managing a 20-person staff with major clients, including Monsanto, Homequity, the American Savings Bank, Kendal Motor Oil, Contel, the American Frozen Food Institute, the Frozen Vegetable Council, and the Plywood Paneling Council.Second, as general manager of the firm's Pittsburgh office with ten employees and $1 million in client fee revenue from such clients as Stouffer's, McDonald's, Founders Bank, Nestle Foods, PPG, Kendal, and Mercy Hospital. Was responsible for the overall P&L, as well as client service/satisfaction, new business generation, and staff development.

New York, Ny

Recruited back to CDB while in my late-20s as the youngest member of its New York-based management team, heading a new marketing PR group with major clients like Procter & Gamble, the American Frozen Food Institute, Ocean Spray, Management Recruiters, PepsiCo, NYNEX, MCI, and Prodigy Systems.

New York, Ny

This was my first in-house corporate PR position with one of the nation's top retail investment firms. Developed communications programs to support the firm's asset management, corporate finance, life insurance, and equity research groups. Managed media relations for the firm and its extensive retail brokerage network.

New York, Ny

Served in the PR firm's New York-based investor/corporate, high-tech and consumer marketing units. Key clients included Carteret Savings Bank, Monroe Systems, Hercules, and Ocean Spray, among others.

New York, Ny

Initially recruited to this PR firm to serve on its corporate and investor relations team working with such clients as Hershey Foods, The Bowery Savings Bank, Combustion Engineering, and Seaquest International (an underwater treasure hunting venture).

New York, Ny

Implemented numerous consumer, B2B, educational, and economic development PR campaigns for clients, including Kodak, Eastman Chemical, Nabisco, the National Consumer Finance Assoc., the Scottish Development Agency, the American Bottled Water Assoc., and Six Flags Great Adventure. Originally, was selected to join JWT as a PR trainee right out of college from among hundreds of applicants nationwide.

Bachelor Of Arts, Communications

Activities and Societies: Sports editor and reporter - college newspaper. Newscaster - college radio station. PR director - college TV.

Executive Education Program

Executive Leadership Program as part of Sony's management team