Ricky Coburn Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

• Marketing Director for Global Textile Brand. Develop and implement all global marketing strategies across multiple technology platforms. Produce segmentation strategy and messaging specific to key verticals with lead generation programs for brand and product positioning. Execute digital first business strategy and roadmap; client relationship LifeCycle management along with agile team/organization professional performance assessments.• Marketing Consultant for Global Design Architect Firm. Produce content and digital media strategies, to optimize lead generation and goal completion in line with client KPI’s to deliver maximum ROI. Continuously improve campaign effectiveness through testing and historical performance analysis to ensure a consistent experience through-out the acquisition funnel in multiple channels.• Digital Consultant for early stage SaaS Company. Developed PPC marketing plan, AdWords, events, trade PR to build awareness and increase inbound leads.• Chief of Design & Marketing for an early stage technology company. Create marketing collateral and execute programs to build a qualified lead pipeline targeting SMB market. Full Stack Marketing implemented with closed-loop analysis, including marketing automation and CRM.• Creative Director and Brand Strategist for GTM firms. Created, managed and deployed early stage digital marketing plans including website design, development and content including company message and branding via available marketing channels.

San Juan Capistrano, California, Us

Thatch is a confident, like-minded group of friends with an idea that every day presents a new challenge and a chance to learn something valuable. We believe the best creative is uncompromising, uncomplicated and presents itself to tell a story that emotionally brings us together, challenges us to believe or inspires us to act.We deliver simple creative that works.Services include: Video/Photo Production, Global Marketing Strategy, Branding & ID, Integrated 360° Digital Media Planning, Website Development and Copywriting

Irvine, California, Us

Oversee paid advertising account managers and contributors to ensure client performance and growth are succeeding on plan.Leading strategy, execution, and communication for key accounts across paid search and social platforms including Google, Facebook, Instagram, LinkedIn, and othersCreate detailed reports on key ad metrics and creative insights, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.Conducting weekly calls, in-person meetings, and Quarterly Business Reviews with clients to share updates on results and strategy

Irvine, California, Us

Managed strategy, execution, and optimization for paid SEM campaigns for over 20 clients in B2B and B2C spacesContinuously improve bid strategies and keyword testingConstant A/B testing of landing pages and ad copy to improve Quality Score and customer experience to maximize conversionCollaborate with creative, content, and search engine optimization teams to maximize conversionPresent campaign results and strategies to internal marketing teamsEvaluate and test new paid search advertising channelsDaily read blogs to stay current with industry trends and best practices

Austin, Texas, Us

InstantLocal is a mobile travel app offering an authentic local experiences personalized to every traveler.As Brand Manager:• Brand development, strategy and positioning including company’s identity, name, logo, design; its style and the tone of its copy; the look and composition of its products; its social media presence. • Produced Digital Experience Strategy and UI Lead, responsive website design supporting web content publishing system built on Wordpress platform.• Created UI wireframes for key responsive design features for visual design and technical implementation.• Effectively leverage multiple tools including Invision, Adobe Suite, Fronity, Fontastic, & Ionic.As Head of Marketing:• Responsible for website traffic growth, marketing and promotions, SEO, SEM, website design and development. • Develop and execute high-impact marketing programs to achieve goals of user acquisition, nurturing and development, conversion and customer retention• Design, build, analyze and refine ad campaigns, keywords, landing pages• Worked on social strategy for Instagram, Facebook, Pinterest & Twitter.• Effectively leverage multiple tools including Wordpress, Nimble, UA , GTM, SeRanking, and Google Search Console• Analyze conversion data and develop new conversion tactics for continuous improvement• Performed keyword research using SEMRush, Spyfu and Google Adwords keyword planner tool to generate a list of long tail keywords that have a healthy search volume.• Used Mailchimp to setup a manual outreach client building strategy by contacting businesses and online influencers that are related to the client industry.• Executed A/B split testing using Mailchimp to determine the best converting advertising ad copy and landing page design.• Performed campaign audits by ensuring proper meta tags, H1 tag, and rel=canonical tag usage on websites adhered to latest SEO best practices.

Urban Fish Farmer is community based project developed to empower people through the education of food production, nutrition, and cultural integration. Urban Fish Farmer employs different aspects of permaculture, crop diversification, conservation, and various forms of biodigestion, to revolutionize the way that societies fortify themselves against both economic and ecological adversity. As a Consultant: • Served as Operating Director for organic farm specialized in aquaponics technology developing B to B product development and distribution business models.• led a 5-person agriculture team to execute targeted, integrated growth schedules to drive efficacy using state-of-the-art techniques, maximizing product development by incorporation IPM . Optimizations in the growth schedules and channel attribution doubled production within 6 months.• Developed marketing plan by analyzing client data, created segmentation strategy and messaging specific to key verticals – executed online, events and PR for awareness and lead gen. • Developed, documented, and managed complex growth models for agriculture projects• Prepared estimates for client projects involving large capital investments• Worked with clients that included start-up ventures in food & beverage and new media, as well as established firms creating web-based lines of services• Developed web content, print marketing and executive network marketing for NDSAs a Community builder:• Developed International community with 5k active members • Develop marketing programs to increase funnel velocity and communicate lead value to sales• Develop and distribute content for lead gen, customer acquisition, and customer loyalty initiatives• Develop social strategy for LinkedIn, Facebook, Twitter & more• Manage the WordPress, website, organic search and SEO equations• Developed informative videos, whitepapers and downloads using Audacity, Prism, and other leading technologies.

Austin, Us

Textile recycling brand established in 1999 in Atlanta Georgia, bulk supplier for used apparel and accessories. As Director of Business Development:• Secured relationships with product vendors, increased revenue by 300% by improving distribution channels, sale and procedures. • Hired and managed teams 5-20 persons, including sales representatives, graphic designers, apparel designers, Web developers and warehouse personnel, developing new, industry centric, web enabled, applications• Identify gaps within an organization to assess potential risk and gains of utilizing current and available technologies, and process improvements• Define, implement, and adopt new tools and processes to fill in previously identified gaps• Digital First Business Strategy and Roadmap• Technical Account Management• Client Relationship LifeCycle Management• Agile Team/Organization Professional Performance AssessmentsAs Director of Marketing & Strategy:• Responsible for the brand development, website traffic growth, marketing and promotions, SEO, SEM, website design and developed several strategic services, generated new development deals and helping to secure Dust Factory’s role as a premier provider of used clothing both on a domestic and international level.• Open Source Web Development (Drupal, git, LAMP, PHP OOP, AWS)• Performed keyword research using SEMRush, Spyfu and Google Adwords keyword planner tool to generate a list of long tail keywords that have a healthy search volume and will justify a solid ROI for clients.• Used Constant Contact to setup a manual outreach link building strategy by contacting blog networks and online influencers that are related to the client industry.• Constructed a blog content creation strategy with the help of Marketsamuri which consisted of 1000+ keyword long form onsite/offsite blogs and white papers that are magazine-quality and shareworthy

Counter Culture is a sustainable driven lifestyle brand founded in the summer of 2000. Led brand creation and development, day to day operations, growth to four brick and mortar locations and a wholesale division. Exit in 2007.As a Business Developer for Counter Culture:• Started business, developed brand concept, business plan and market strategy. • Created floor plan along and operations plans, employee manuals, and marketing schedules. • Raised funding to open fist brick & mortar retail location. • Hired and led a 5 person management team, led a 35 person sales team that expanded to four retail locations, a product line and a wholesale division. As a Creative Director of Marketing:• Developed the brand marketing strategy, created segmentation strategy and messaging specific to key verticals – executed online, events and PR for awareness and lead gen.• Worked alongside vendors and optimized product distribution, via digital channels, to generate high value channels and client partners. • Developed Brand positioning strategy, timeline development, future seasonal color palette proposals, product management training, and brand growth planning.• Modeled marketing-sales funnel off a Retail marketing acquisition strategy with focus on lead generation, automated lead nurture, sales promotions and locked-in long-term revenue.• Developed web content, print marketing and industry specific marketing for NDS• Develop and execute high-impact marketing programs to achieve goals of user acquisition, nurturing and development, conversion and customer retention• Develop marketing programs to increase funnel velocity and communicate lead value to sales• Develop and distribute content for lead gen, customer acquisition, and customer loyalty initiatives• Develop social strategy for Myspace, Facebook, Twitter & more• Manage website, organic search and SEO equations