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Author of the book: The A Player. Rick Crossland has almost 30 years experience in building high performance teams. In particular, he is a leading national expert in developing and recruiting teams of A Players across a wide variety of industriesRick has brought immediate results to industries including chemical, automotive, fashion and beauty, retail, insurance, customer goods, IT, business to business and manufacturing.Rick is author of the soon to be released book, The A Player. He works with companies across the country to transform good companies into great companies with his unique A Player approach. Your company will benefit from more aligned, motivated employees who are playing their game at a new, higher level. He will show you how to attract and build a team of 100% A Players. Rick is a highly sought after expert who can show your organization what greatness really looks like.
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Scaling Up Certified CoachScaling UpDublin, Oh, Us -
Scaling Up Certified CoachScaling Up 2012 - PresentWest Chester, Pennsylvania, UsRick is one of the top coaches in the world in implementing the renowned Scaling Up business growth system to grow closely held companies. Focusing on implementing the Rockefeller Habits and the Scaling Up Four Decisions of: People, Strategy, Execution and Cash. 100% of Rick’s clients who have implemented Scaling Up over a period of more than 2 years have realized significant improvements in the profitability, cash flow and the smoothness and alignment in which their executive teams and entire company runs. In addition, virtually 100% have grown their businesses 2-6x organically over the course of several years.The Scaling Up business growth system is implemented using a unique on-line strategic execution platform which enables seamless tracking and alignment of strategic initiatives and critical numbers/metrics. This on-line platform also allows for businesses to implement the Scaling Up methodology both remotely and across multi office locations. -
Ceo-A Player Advantage Llc-A Player Leadership Development & Executive RecruitmentA Player Advantage Feb 2014 - PresentDublin, Ohio, UsHow much are B and C Players holding your business back? A Player Advantage utilizes the Scaling Up business growth system as a leadership development platform to develop your team into a team of A Players. Unlike traditional leadership development programs which are high on theory and low on substance, A Player Advantage truly forges your executive team into a team of A Players by holding them accountable for 1. Achieving tangible results from your business. 2. Holding your executives accountable for developing their own teams.In addition, in growing your team, A Player Advantage utilizes a proprietary approach to recruiting that guarantees a +80% hiring success rate of A Players. While traditional recruiting firms are happy to stuff you with a B or C Player candidates who can only fog a mirror; A Player Advantage not only sources, but validates A Player candidates utilizing big data tools, Topgrading® and other proven vetting processes. Our candidates are noticeably superior to our competitors and will be some of the best employees your firm has ever hired. -
AuthorThe A Player Jan 2017 - PresentA gap exists in the worldwide workplace today: Business leaders want more engagement and higher performance from their people. They want A Players. Paradoxically, most employees know they can contribute more, but likely have never been trained on the mindset, attitude and activities that can further increase their performance to A Player level. The A Player is a breakthrough book that addresses how employees can bridge this critical performance gap. When your company wins, you as an employee win and vice versa. A Player talent expert Rick Crossland gives you a private executive development session on how to be that prized top performer companies covet. This book is for both aspiring and existing A Players, as well as CEO’s and leaders who want to affect positive and sweeping cultural change. The A Player will show you in detail how to:• Define A Player Performance• Elevate B and C Players to A Players• Understand how to go beyond Profits to Prosperity • Build your A Player Acumen• Build your Character and Integrity• Be a Leader at any Level of the Organization• Set and truly achieve SMART Goals and much moreNothing is more important to your success than the quality of your team. The A Player is packed with proven strategies to get you and your entire team to A Player status.
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OwnerWinners' Edge, Llc Dec 2007 - PresentHelping high performance teams achieve even higher levels of performance. In almost every organizations there are business development, talent and execution opportunities that directly improve the bottom line. I help you get there faster and easier.
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Director Of MarketingBath & Body Works Oct 2005 - Aug 2007Columbus, Ohio, Us•Manage all external and in-store marketing supporting all Bath & Body Works brands and 1600 retail stores.•Responsible for P&L of all marketing activities and $100 million annual marketing budget. Led team that achieved $455 million in CRM sales•This performance drove the best ever annual performance in company history.•Developed and implemented strategy to grow BBW gift card sales by 20%. Top growth rate in enterprise.•Dramatically increased size of BBW e-mail file by 250% to one of the largest in the retail industry•Implemented launch of the first four catalogs at Bath & Body Works. Improved creative format of catalog drove increased sales at lower discounts and increased breadth of customer purchases.•Developed standardized and ongoing customer intelligence reporting system from corporate database. -
Director-MarketingLimited Brands Oct 2005 - Aug 2007Columbus, Oh, UsDirected all the consumer marketing opportunities at the Bath and Body Works brand that created two years of company record profitability.Lead two years of positive company growth through marketing of over 10% per annum. -
MarketingFord Motor Company 1992 - 2005Dearborn, Michigan, UsDeveloped a world-class CRM discipline at Ford Division that drove incremental profitability and ROI.Taurus and Crown Victoria Brand Manager.Zone Manager-Chicago RegionMarket Representation Manager-Ford of EuropeWorldwide Focus Brand Development Manager
Rick Crossland Skills
Rick Crossland Education Details
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Duke University - The Fuqua School Of BusinessMarketing And Management -
University Of DelawareChemistry
Frequently Asked Questions about Rick Crossland
What company does Rick Crossland work for?
Rick Crossland works for Scaling Up
What is Rick Crossland's role at the current company?
Rick Crossland's current role is Scaling Up Certified Coach.
What is Rick Crossland's email address?
Rick Crossland's email address is ri****@****age.com
What is Rick Crossland's direct phone number?
Rick Crossland's direct phone number is +161431*****
What schools did Rick Crossland attend?
Rick Crossland attended Duke University - The Fuqua School Of Business, University Of Delaware.
What are some of Rick Crossland's interests?
Rick Crossland has interest in Children.
What skills is Rick Crossland known for?
Rick Crossland has skills like Strategy, Leadership, Management Consulting, Management, Strategic Planning, Business Development, Cross Functional Team Leadership, Crm, Marketing, Team Building, Business Strategy, Marketing Strategy.
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