Rick Dacey Email & Phone Number

Salinas, Ca

Boston, Ma

- Adaptable Meals(Beef and Pork)- Value Added startup within the third largest food company worldwide-Established new business at Hannaford (4 SKU's), Giant Carlisle (4 SKU's) and Shaws Supermarkets (5 SKU's).- Gained new distribution at Weis Markets and BJ's Wholesale ClubDeveloped, trained and established broker objectives to be reviewed on a quarterly basis.

- Oversaw all existing business and introduced new innovative products- Established new business in the Northeast, Mid-Atlantic and Eastern Canada Market including Western Beef (200K), Hannaford (1.3MM), America's Best Market (700K) and Gristede's (350K).- Worked closely with the Vice President of Sales in developing plans to open up new markets- Developed, managed and established broker objectives with Food brokers throughout the Eastern Canada and Eastern US

- Managed State Garden’s core accounts including Ahold (30MM annually) and Wakefern Food Corp (15 MM annually) in private label and Olivia’s Organic Volume.- Developed new customer business in Eastern Canada including all of the Longo Bros. Fruit Market Private Label Organic Value Added Salads Program accounting for more than $3MM annually. - With State Garden Management Team, negotiated Ahold Private Label contract and launched New Private Label Organic Value Added Salads

NOTABLE ACCOMPLISHMENTS- Directed sales, budgeting analysis and P&L forecasting of Earthbound Farm and Private Label- 120MM sales revenue with 25% - 30% YOY growth - Responsible for Key Accounts: A&P (6.5MM), Wakefern (15MM), Fresh Direct (2.5MM), King Kullen (1.2MM), C&S Wholesale (22MM), Loblaws (12MM), Sobey's (8MM), Longo Bros. (2.1MM), Harris Teeter (3.2MM), BI-LO (2.8MM) and Whole Foods Regional Divisions.-Monitored, analyzed and reported sales trends by region, customer… Show more NOTABLE ACCOMPLISHMENTS- Directed sales, budgeting analysis and P&L forecasting of Earthbound Farm and Private Label- 120MM sales revenue with 25% - 30% YOY growth - Responsible for Key Accounts: A&P (6.5MM), Wakefern (15MM), Fresh Direct (2.5MM), King Kullen (1.2MM), C&S Wholesale (22MM), Loblaws (12MM), Sobey's (8MM), Longo Bros. (2.1MM), Harris Teeter (3.2MM), BI-LO (2.8MM) and Whole Foods Regional Divisions.-Monitored, analyzed and reported sales trends by region, customer, broker and segments.- Negotiated national contract, launched new items and marketing and promotional programs. - Directed, managed and developed Earthbound Farms Broker Network, Earthbound Farm Southeast Regional Manager and VMI's in C&S Wholesale and A&P Corporate Office- Fact based selling utilizing Neilsen analysis and consumer trends- Managed a Forward Distribution Center (Cranbury, NJ) for all Northeast customers accounting for over 30,000 cases weekly (27MM Annually)- In 2009, Earthbound Farm named Bozzuto’s Vendor of the Year Show less