Rising to success is about thriving in times of transformation and change. Rickey “Mr.Rikk” Colley has risen to the top of his game and is the Founder & CEO of the luxury brand R$X&Co, a purpose driven company disrupting the fragrance industry with high-end, luxury scents for everyday people at affordable prices.The Los Angeles born and raised serial entrepreneur grew up with a troubled childhood, having to take care of his family from a young age before he came to be known as the powerhouse he is today. Entrepreneurship ran thick in his blood and after successfully running multimillion dollar operations and bringing innovative solutions to the marketplace through countless business ventures, Rickey founded R$X&Co.Coming up from the roughest rags to wildest riches, Rickey is deeply passionate about bringing luxury to ordinary people and is now pursuing his life time fascination and appreciation of fragrance. It is his belief that everyone, regardless of their age, gender and financial standing should be able to afford luxury perfumes - without a hefty price tag.His gender-neutral fragrance line is inspired by affluent brands such as Joe Malone, Clive Christian, Creed, Baccarat, Tom Ford, and New York Bond; designed to elevate the lives of those who wear it with a sensual touch of luxury. For business opportunities or general inquiries, contact Rickey and the team at R$X&Co today.Rickey Colleywww.rsxco.com