Rick Ferguson, Clmp Email & Phone Number

Atlanta, Georgia, United States

Coming soon: The Current of Customer Loyalty.

Cincinnati, Ohio Area

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Atlanta, Georgia, United States

As VP Marketing for Loyalty Summit, I was responsible for the strategic planning of, budgeting for, and execution of all company marketing efforts to support sponsorships, attendees and partnerships, including content, media, and promotion including webinars, live streams and posted video, digital and social. I identified and developed distribution deals with the appropriate partners to expand reach to new audiences. I developed and maintained company brand standards and maintained overall responsibility for the company's strategic marketing efforts.

The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes the Loyalty Guide, the world’s most comprehensive resource for customer loyalty research and best practices, and operates the Loyalty Academy, the premiere global educational and membership organization for loyalty marketing practitioners.Wise Marketer Group products include:--The Wise Marketer: Our free and unbiased industry newsletter at www.thewisemarketer.com--The Loyalty Academy: The premiere global educational and networking organization at www.loyaltyacademy.org--The Loyalty Guide: The loyalty industry “bible” at www.theloyaltyguide.com

Key accomplishment: Built from scratch an international marketing communications team that spearheaded a multi-million dollar brand launch, built a world-class digital content marketing platform, increased positive brand awareness, and delivered increased client engagement.• Developed and executed a strategic marketing communications plan to build an international B2B marketing function to deliver digital publishing, mobile, social, and event-drive content marketing products to a global audience of senior marketers.• Designed, built, and operated the Aimia Institute, an owned world-class content marketing channel built on a responsive design platform across digital, mobile, and social platforms; increased Institute membership by 300% in one year.• Designed and executed high-impact events across multiple-geographies for an external audience of senior marketers, internal executives, and clients.• Key contributor of the global executive leadership team that delivered strategy recommendations to the corporate executive committee.• Served as the face of the Aimia brand as an author, public speaker, and consultant on six continents to international media, senior marketing audiences, employee groups, clients, and investors.• Key executive leader on a cross-functional team leading a global brand launch for a $2.3 billion international corporation.

Cincinnati, Ohio Area

Key accomplishment: Transformed a company newsletter into a globally respected brand and revenue center by expanding marketing and consulting activities to drive contribution of 75% of company revenues through marketing, editorial, and lead generation products.• Led overall brand marketing activity, public relations, and communications management for COLLOQUY, the publishing, research, education, and consulting division of LoyaltyOne.• Bylined in outside publications, served as the face of the brand and spoke publicly on the company’s behalf as the chief spokesperson. Keynote speaker at multiple industry conferences.• Launched and managed cross-functional teams to produce the annual COLLOQUY Loyalty Marketing Summit; increased sponsorship revenue 266% in three years.• Led or served as key team member on loyalty consulting engagements for Fortune 500 clients.

Greater New York City Area

Key Accomplishment: Designed and launched the Cincinnatireds.com digital platform and key contributor to launch of MLB.com.• Created and executed editorial strategy for Cincinnatireds.com.• Developed feature articles, game reports and special event coverage.• Co-produced five other National League team Web sites.• Managed one direct report and staff of freelance writers/photographers.• Served as liaison between MLBAM and the Cincinnati Reds.• Designed and implemented Great American Ball Park Web site working in conjunction with the Reds, MLB, and Hamilton County. • Promoted to Editorial Producer from Site Manager after six months

Cincinnati, Ohio Area

Key accomplishment: Increased global subscription base by 125% in less than two years.• Designed and executed all print and Web publications for global loyalty marketing firm. • Managed print and digital publication from editorial to finished product, developed article ideas with senior management, hired and supervised freelance writers, and supervised in-house creative team.• Implemented Web search engine visibility plan that increased site traffic by 40%.• Redesigned Web site and oversaw transition from quarterly to weekly update schedule.

Cincinnati, Ohio Area

-Key accomplishment: Created, designed and implemented online corporate help system for a national computer systems integrator. This help system, called “EntexHelp”, was adopted as the company standard.-Helmed management team to document company policy and procedures.-Wrote copy for, designed and coded Web pages for corporate Web site.-Promoted to Senior Web Developer after six months as Web designer.