Rick Gardner Email and Phone Number

Provided a wide range of fleet solutions to help businesses maximize their transportation efficiency in the Greater Evansville and Tri-State area.

Led a sales force covering the eastern half of the country comprised of 5 Area Managers and 55 National Account Executives to support AT&T products and services featured in some of the largest retailers across the nation. Developed strong relationships with AT&T and these National Retail partners to ensure quality execution at all levels. Part of leadership team that drove initial launch and ongoing sales strategy for the nationwide program which included territory design and training.- Program grew postpaid and prepaid wireless sales year over year with only 20% of previous sales headcount.

Directed the sales and operations of 450 national retail locations that included managing and mobilizing 25 sellers and sales leaders. Built and grew relationships with national retailers, developing profitable partnerships.- Achieved National Retail Director of the Year, Southeast Region, and Winner, AT&T Summit Sales Contest, placing in top 2% of sales employees nationally.- Consistently ranked in the top 5 nationally in key growth and revenue metrics. Mobilized teams to embrace NEXT only as an equipment sales strategy, enabling them to train frontline sellers on customer benefits. Grew sales and enhanced customer experience despite competitors’ continuation of a two-year agreement subsidized model.- Boosted new activations in 100 stores by 300%+ in three months by driving the strategic planning, execution and training of third party sellers of AT&T services in Walmart. - Increased GoPhone pre-paid phone sales in Walmart through local strategic negotiations for display space, resulting in 50%+ of locations with at least one incremental display. - Initiated, developed and published a bi-weekly “National Retail State of the Business” update that provided data on successes and opportunities per retailer, providing key metrics used by the Vice President / General Manager and Headquarters. - Supported retailers by developing bi-weekly newsletters that provided points of focus for each and served as a leave-behind document for sellers.

Managed and drove the sales, operations, distribution placement and relationship management for 135 Authorized Retail locations, managing ~15 sellers and leaders.- Initiated and led the consolidation of six disparate geographic locations into one focused marketplace operating cohesively to build brand loyalty. - Assisted Authorized Retailers with and approved all real estate selections.

Directed sales activities for territory consisting of 15 company-owned retail stores, authorized dealers, national retail stores and two outside B2B sales teams. Astutely managed P&L and ensured extraordinary customer service to deliver outstanding results. - Achieved #2 Director in Southeast Region; Winner of two AT&T National Summit Sales contests; Winner, President’s Cup sales contest.

- Developed all internal and external communications that encompassed collateral, newsletters, bill tags, sales promotions training pieces, press releases and television appearances. - Provided creative direction for advertising.- Created and executed sales promotions. - Collaborated on development of sales and marketing budgets and subscriber forecasts.

Primary responsibilities were managing a direct sales team, all indirect distribution channels, field customer service and technical and installation facilities in the Clarksville MSA.- Market direction also included recruiting and hiring, sales training, budgeting and contribution to cellular system planning.- Created and implemented the BellSouth Mobility Chamber Scramble golf tournament- Managed a cellular installation and repair facility and cellular equipment inventory.- Budgeting experience included financial analysis of historical data, estimating planned growth and computer input.- Developed a cellular subscriber forecasting computer model that was used by all other markets in my district.

Supported Vice President of Sales and Marketing in multiple aspects of cellular operations.- Supported field sales representatives, assisted with sales training and recruiting and represented ACC at inter-company and industry meetings. Successfully managed implementation of an annual contract to combat competitive thrust in the Jackson, MS market that converted more than 60% of the customer base.- Produced a monthly Marketing newsletter including sales recognition.- Responsible for all Sales and Marketing reporting.

Generated sales of a full line of office equipment in a geographic territory and among certain named accounts. Left company at 137% of quota.