Rick Grimsley Email & Phone Number

Atlanta, Georgia, United States

Mentor. Leader. Pathfinder. Brand Sherpa & Mercenary. Deadline Enthusiast.

Atlanta Ga

Design Director. Brand ID Strategist. Pathfinder. Mentor. Problem Solver. Deadline Enthusiast.

Atlanta Ga

Mover. Shaker. Identity Maker.HIGHLIGHT:Brand logomark and identity for CURE CHILDHOOD CANCER in Atlanta. This organization does wonderful work funding the testing of new therapies and drugs at Emory, the Aflac Cancer and Blood Disorders Center of Atlanta and other prominent institutions nationwide. CURE focuses entirely on children's cancer efforts and funds the work of some of the best and brightest scientists in the field of pediatric cancer. As research efforts continue, they also address the critical and urgent needs of patients and families. According to Charity Navigator, they receive a 4 Star rating because 86.5% of the donations they receive go directly into the critical mission of research, rather than organization expenses. Your money is going directly to the mission of defeating childhood cancer!

Creative Director leading integrated design teams on print and interactive projects for a variety of clients. Successful high profile assignments included:(1) RR Donnelley's first integrated iPad Sales App featuring 15 vertical markets and 20+ proprietary product offerings packaged within a customized RRD brand interface. (2) Creative Director in the creation and production of 3 national TV spots for RR Donnelley's sponsorship of the LPGA Founder's Day Cup which aired in March 2011. The spots were RRD's first foray into national broadcast media.(3) Creative Director for RR Donnelley's "Innovate to Generate" promotional sales brochure showcasing varied print capabilities and specialized techniques - Gold Medal winner at the Sappi North American Printers of the Year 2012 Awards.

HIGHLIGHT: Leadership role as Design Director in the repositioning of The St. Joe Company from 70-year old paper conglomerate to Florida’s largest landowner and extraordinary “place maker.” JOE's corporate mission, messaging and identity were redefined through integrated touchpoints including JOE.com, corporate image library, 7 annual reports and place-making brand development for JOE towns and communities such as WaterColor, WaterSound, RiverCamps, RiverTown, WindMark Beach and SummerCamp.

HIGHLIGHTS:Leadership role as Design Director in the application of rebranding for UPS. Appointed by UPS brand management as consultant with Futurebrand NY design team, followed by working closely with the lead design team from FutureBrand and UPS brand management in extending the new brand to internal and external touchpoints including the UPS image library, direct mail, sales collateral and loyalty programs. Also led brand application design initiatives for the UPS NASCAR Racing Team and the rebranding of Mail Boxes Etc. to The UPS Store, extending UPS’ brand presence from the delivery vehicle to the retail storefront.Leadership role as Design Director for the UPS Panda Express, which brought two pandas from Beijing to ZooAtlanta. The comprehensive identity included designs for Boeing 757 livery, package cars, uniforms, custom panda cages, banners, posters, plush toys and press passes. Media coverage of the event was featured in over 5oo outlets worldwide.