Rick Hacker Email & Phone Number

Cincinnati Area, OH

General management of 20+ strategic, high-profile partnerships (NFL, MLB, Motorsports and Collegiate) including complex call-points, oversight of sales and marketing teams, conceptualization and commercialization of events, marketing programs, shopper insights, and coaching of bottler/distributor personnel. Development of value-added retail and consumer.

Cincinnati Area, OH

Annual planning and ongoing performance reviews with bottlers/distributors. Development of fact-based presentations for customer and distributor planning. Managed top to bottom relationships with all levels of local distributor/bottler partners. Stewardship of ongoing performance management reviews (ie. revenue, volume, profit, share and transaction.

Cincinnati Area, OH

Coached/mentored/developed team of direct reports. Focused on capture of local market opportunities, maximization of execution, continuous improvement of team capabilities. Oversaw planning and implementation of new product/package introductions. Defined Picture of Success, established objectives, tracked results, contingency planning, advisement of.

Cincinnati Area, OH

• Strategic Leadership of cross functional teams to mine data and insights toward development of annual channel plan to optimize new item introductions, focus against monthly priorities to ensure delivery of annual.
• Led cross-functional teams to mine data and insights toward development of annual channel plan to maximize share, volume growth and system profit
• Developed new communication processes and sales training tools, improving consistency of in-outlet execution and look of success
• Recognized nationally as best-in-class for commercial planning and new product launchesSystem Influence
• Converted insights to action by identifying business plan opportunities/gaps to influence company and bottler leadership
• Influenced key account teams and Bottler Channel leadership to adopt strategies and ensure alignment to necessary initiatives across +$1B retail sales organization

Cincinnati Area, OH

• Created go-to-market model for newly established energy drink organization
• Built and implemented business plan, drove top line revenue, controlled operating expenses and developed team capabilities
• Recognized as best-in-class for innovative business planning
• Leveraged $1.7MM annual marketing budget to achieve +43% portfolio growth, over-delivering versus plan, ranked #1 region in country in Full Throttle trademark, new item availability and supermarket share, #2 in.
• 100% of direct reports promoted within 12 months

Cincinnati Area, OH

• Built and directed annual region POWERADE brand plan of 50MM case business that delivered +34.4% growth and ranked #1 in the country. Recognized nationally as best-in-class.
• Led development and oversight of region energy category plan that over-delivered by 40%. Ranked #2 region in energy volume and growth.
• Developed and deployed launch plan of POWERADE OPTION. Region over-delivered versus plan by 16%, ranked #1 in the country and accounted for 48% of total US volume
• Generated operating plans and gained alignment with bottler teams on critical priorities resulting in 3 straight years of double digit POWERADE growth that led the country
• Served as primary contact for all Non-Carbonated brands including POWERADE, juices, teas and Energy Drinks to field sales, division marketing teams and bottler operations in creating strategic local programs to drive.
• Subject matter expert supporting region customer teams in developing specific programs for accounts such as Meijer, Cub Foods and Hy-Vee

Cincinnati Area, OH

• Utilized consumer trend data to identify low-carb, Atkins diet trends
• Built region launch plan/strategy for Minute Maid Light that led to +40% growth of the Minute Maid portfolio, resulting in change of national strategy to align with our region plan. Resulted in national launch of.
• Led development, negotiation and sell-in of region-wide bottler pricing structure for Still brands
• Developed selling strategy and support materials, then coached team members to ensure plans implemented
• Guided one of the first ever “endorsement” media campaigns featuring “If you don’t love it, it’s free” offer
• Supported Minute Maid Light product launch with $700k regional media budget

Jacksonville, Florida Area

• Account management of Coca-Cola Enterprises Florida division. Delivered highest growth rates in country over 4-year timeframe.
• Senior level interaction including business reviews, creation of strategic priorities and joint plans, course correction when needed, ongoing training and capability building of frontline sales teams
• Led relationships with strategic partners, including The University of Florida, Florida State University and the Jacksonville Jaguars
• Ensured flawless in-store execution of national and regional brand/marketing/customer programs, achievement of distribution, display, volume, and share targets across all channels