An experienced B2B SaaS marketing leader with a track record in scaling up businesses, developing and executing winning marketing strategies that align product, sales, and marketing to drive revenue growth, expansion into new markets, and achieve successful exits—tenure in multiple industry verticals, including biotech, pharmaceuticals, healthcare, and telecoms.Has helped numerous businesses achieve remarkable success. Known for energizing sales growth through crisply articulated and differentiated messaging, standout branding, focused go-to-market strategies, and a meaningful blend of digital techniques. Capitalizes on the full spectrum of marketing disciplines through modern Account-Based Marketing (ABM) and intent signaling techniques to maximize the effectiveness of the marketing budget. Email: rick.halton@icloud.com
Listed skills include Product Marketing, Product Management, Strategy, Go To Market Strategy, and 23 others.