Lead the North America marketing team, bid management, training & Account Management.

Lead the Americas marketing team responsible for client retention and business growth objectives for US, Canada and Latin America.

Head of digital marketing responsible for strategy, operations and execution across digital ecosystem including social media, online properties, CRM and email marketing. Create programs to drive brand awareness, increase intent to buy and maximize conversions. Manage overall marketing budget of $2.8M and a team of twelve employees. Developed integrated sales, marketing and communications plans to improve individual and partial plan ticket sales by 15% year over year. Successfully generated net new leads enabling $17.6M in Full Season Membership revenue, 23.2% increase year over year.Designed and delivered multiple B2B campaigns for Premium business to deliver over 2K net new leads and $500K in incremental revenue.Led social media operation to grow engagement rates 53% year over year. Leveraged social native lead generation programs to deliver 341K net new leads. Successfully deployed paid social/digital campaigns generating $5.0M in revenue with a 10.1x ROI.

Led strategy, content development and platform operations for both Verizon Wireless and Fios social channels. Built consensus for social transformation strategy across the business to ensure cross-functional support and execution. Created innovative campaigns to drive customer engagement and conversion. Developed scope and plan to fund +$20M in agency and production fees. Managed team of 8 employees plus 45 agency resources. Designed and delivered social transformation strategy that simplified the brand and created greater consistency in social. Consolidated and prioritized existing social platforms and implemented guidelines and automation to avoid future sprawl. Created content narratives for new brand launch. Operationalized content calendar, approval flows and publishing standards across all social platforms.Led the social media operation to grow engagement rates to 13.7% – a 146% increase across combined social platforms. Optimized content resulting in click through rates 96% above platform averages.Created and launched #WhyNotWednesday Program – a social-first campaign that delivers Verizon customers exclusive digital content weekly. Exceeded benchmark engagement rates by 126% every week since launch and generated over 800K new leads for upsell.

Led strategy, operations and delivery for digital channel transformation and growth of online sales and engagement. Created innovative programs to disrupt traditional business models. Managed team of 25 employees plus 50 offshore contractors. Designed and delivered digital transformation strategy to grow Fios Broadband and TV Online sales resulting in new revenue of $46M – a 60% increase across the consumer segment. Launched new personalization platform and shopping tools combined with advanced analytics to improve close rate by 33%, and integrated custom audience targets to enable retargeting in social.Created and operationalized new business models for sales distribution, SEO, content management, digital production and a socially enabled loyalty program.Managed existing customer online web experience for account management and TV everywhere experiences. Developed and managed Verizon.com Fios website for 6M customers nationally and created a base of 5M “active” users. Created a resource library of support videos for customer service questions to improve SEO. Launched Verizon My Rewards Plus (+) – the first socially enabled loyalty program in the industry and scaled participation to 1M members in first nine months.

Expanded door-to-door sales channel and established Fios Broadband and TV as lead channel in MDU properties.Increased Fios sales volume +24% in two years with the strategic change to leverage the channel in MDU properties at launch.Delivered explosive results with small team growing the door-to-door channel from 18% of Fios MDU sales to 32% of sales channel mix.

Pioneered cross-functional consensus for execution and program delivery of new product and marketing initiatives.Created targeted marketing campaigns including an opportunity to engage local community in Fios Broadband and TV underperforming wire centers. Closed 115% of quota post launch.Designed and launched new Fios Broadband and TV products that improved ARPU 30% year over year.

Launched new Fios Broadband and TV products in the New York market. Delivered profitable growth and creatively used marketing programs and incentives to energize employees and establish momentum in market.Led the development of all sales objectives and forecast targets for network deployment of Fios in New York City.Provided Leadership for Local Marketing and identified key regional insights, created targeted messaging and programs that enabled breakthrough Fios launch in the region. Drove market penetration from 4% to 12% for Fios TV and 17% for Fios Broadband in two years.

Developed first network cost model for Fiber To The Premise (FTTP) launch.Built and managed $195M capital program for all FTTP capital tool deployment.

Managed the High-Speed Internet capital deployment budget totaling $87.5M. Created the first cross-department budget database that reduced budget variances by 15%.

Supervised team of 28 technicians: led regional office in productivity for 2002 and 2003.Designed first standardized inspection process for company: enabled offices to achieve $240K annual cost savings.

Developed internal sales and marketing plans to support new product and pricing offerings.Developed tracking system to report profit and loss, gross margin and pricing reports.Managed the development of an EDI billing system to enable successful invoice generation.Built and maintained CRM system to ensure accurate tracking of prospects, leads and customers.