Rick Hern Email & Phone Number

Florida, United States

Florida, United States

Orlando, FL, US

Dayton, OH, US

P&L Leader $100M for customer facing operations, strategy & execution--sales, customer service, marketing, product management and business analysis - 50 reports.-Justification, Capex and implementation oversight for CRM (Salesforce) rolling out across organization -Launched rebranding to clarify company & product brands as well as harmonize 20+ year old.

US

Program manager for Trane Commercial business unit for rebranding during Trane Technologies brand launch. Managing workstream leads & costs for marketing, products, packaging, engineering, applications, vehicles, uniforms & facility signage.

Mooresville, North Carolina, US

• Onboarded to build and lead the marketing, technical support, training, and product management departments from the grassroots level. Charged with planning and setting up all business systems, technical processes, and.
• Spearheaded a $130M brand relaunch featuring a logo change to appeal to the North American market; redesigned internal communications, video cards, and webinars while synchronizing 200 team members and collaborating.
• Devised and executed marketing operations, systems, and processes; introduced a company Intranet, an online portal featuring a print on-demand service and a promotional materials ordering platform for the sales team.
• Reorganized and transitioned product launches from monthly emails to a formal deployment of online catalog registrations, videos, social media campaigns, and digital and printed marketing collateral.
• Collaborated with logistics, customer service, and sales teams to implement a product phase out process.
• Headed a brand campaign in August of 2019 and partnered with NASCAR through a truck sponsorship; efforts reached an audience of 1.6M via social media and garnered attention from a national TV audience comprised of 500K.

• Elevated to provide marketing and communication guidance and expertise for U.S. and Canada customer-facing programs and products. Engaged 3 agencies to define brand and marketing strategy for external messaging, PR.
• Engineered a lead development and management process via Salesforce; oversaw lead growth from 500 to 3500 during the years of 2015 and 2018.
• Analyzed, evaluated, and implemented Pardot, a marketing automation add-on to Salesforce; results enabled end-user marketing alongside enhanced prospect segmentation and profiling.
• Championed a Six Sigma Green Belt project centered on reengineering the leads process; reduced cycle times by 75%, increased conversion rates by 25%, and improved win rates by 20 points.

• Provided senior leadership and management of the Aftermarket business segment. Defined and updated the strategy and marketing plans including identification of process improvement opportunities. Facilitated.
• Recipient of the Doosan Bobcat Innovation Award in 2016; implemented a QR code on new machines to eliminate paper usage when printing technical publication manuals. Results delivered a $100K annual savings to the.
• Oversaw the Technical Publications department comprised of 2 direct reports, 3 contractors, and members operating within an offshore agency.
• Created and sustained a strategy that successfully updated legacy and production technical publications and implemented Windchill engineering revisions.

Davidson, North Carolina, US

Contracted by Aerotek to serve in 2 temporary positions; as Global Supply Chain Project Manager in 2013 and as Project Manager for moving Intercompany Markup below Operating Income in 2014.

Sandviken, Gästrikland, SE

• Responsible for guiding the strategy for internal and external communications. Engaged in strategic and creative development of marketing plans alongside flawless execution. Managed outside agency and vendor partners.
• Led a project team at the company’s national convention in 2011.
• Managed a large industry-leading trade show encompassing a $2M budget. Directed 10 sub-project leaders to drive toward the goal of reaching 2,000 new customers while establishing a new global standard for trade show.
• Introduced an iPad sales and marketing tool used in training and lead generation initiatives; results delivered 2,500 new customers.
• Acted as Global Project Leader in the translation of marketing communication materials; gathered RFQs and arranged presentations from 4 global companies. Led the global steering group in decision making, identified a.

Sandviken, Gästrikland, SE

• Represented as the national driver of the annual sales and marketing plan. Tasked with executing global strategic initiatives while directing a team of senior product and sales leaders. Developed brand awareness.
• Supervised 2 direct reports and facilitated 40+ customer events and symposiums.
• Successfully integrated training initiatives with the sales and marketing plan and on online platforms; results expanded the targeted audience, grew organic traffic, and reached 3,500 new customers.
• Developed a 3-year online strategy while introducing a new website and mobile applications, and commencing social media marketing on Twitter, Facebook, and YouTube.
• Grew the company’s mailing list from 20K to 50K in 1 year through social media engagement.
• Directed teams alongside projects while attending the IMTS trade show in 2010 and imX in 2011.

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Sandviken, Gästrikland, SE

Executive Mba, Management

Bachelor Of Arts (Ba), Physics