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Tenacious and progress-oriented Senior-Level Sales and Marketing Leader with experience setting brand strategy and product marketing plans for manufacturing businesses. Adept at understanding the needs and desires of stakeholders alongside the competitive landscape. Skilled at building a culture of innovation, pursuing new initiatives, and identifying opportunities for process improvement. Showcases creative and dynamic thinking that incorporates a 360-view of the organization and elevates strategic thinking at all levels, inspiring new ideas that result in growth and increased brand awareness. Capable of leading multiple projects concurrently while also ensuring mission-critical goals and objectives are achieved. • Impactful Leadership – Passionate about mentoring, developing, and coaching teams while promoting collaboration, welcoming ambiguity that accompanies change, and acting as a partner and advisor to executive leadership teams. • Cross-Functional Facilitator – Possesses a deep understanding of varied functional areas of the business including marketing, product management, sales, operations, and management. Capable of eliminating silos and impediments to success while building consensus cross-departmentally.• Brand Management – Thrives when serving as the owner, developer, and driver of a value proposition, creating a world-class brand strategy, devising priority messages that resonate with key audiences, and providing thought leadership to internal and external stakeholders.
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Commercial Strategy And Transformation AdvisorFlorida, United States
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Commercial Strategy And Transformation AdvisorFlorida, United States
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General Manager, Sales And MarketingCelina Tent, Inc. (Celina)Orlando, Fl, Us
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Vice President, Sales And MarketingDayton Lamina Corporation Jan 2022 - PresentDayton, Oh, UsP&L Leader $100M for customer facing operations, strategy & execution--sales, customer service, marketing, product management and business analysis - 50 reports.-Justification, Capex and implementation oversight for CRM (Salesforce) rolling out across organization -Launched rebranding to clarify company & product brands as well as harmonize 20+ year old literature and online sites from 5 product brands.-Pioneering a business development function by hiring BDM and establishing BD processes.-Development & implementation for updated website with eCommerce capabilities for custom configured and stock components. -
Marketing Project ManagerTrane Jan 2020 - Nov 2020UsProgram manager for Trane Commercial business unit for rebranding during Trane Technologies brand launch. Managing workstream leads & costs for marketing, products, packaging, engineering, applications, vehicles, uniforms & facility signage. -
Senior Marketing ManagerMitsubishi Materials Usa Corp 2018 - 2019Mooresville, North Carolina, UsOnboarded to build and lead the marketing, technical support, training, and product management departments from the grassroots level. Charged with planning and setting up all business systems, technical processes, and managing the hiring, onboarding, and training process. Drove short- and long-term strategic planning and messaging while organizing and coordinating the annual marketing plan execution. Handled branding, traditional and digital marketing, day-to-day operations, and coordinated outside vendors and agencies. Administered a $4M annual budget while managing 11 direct reports. • Spearheaded a $130M brand relaunch featuring a logo change to appeal to the North American market; redesigned internal communications, video cards, and webinars while synchronizing 200 team members and collaborating with a marketing agency to translate and clarify Japanese-focused messaging and create alignment with the U.S. market. • Devised and executed marketing operations, systems, and processes; introduced a company Intranet, an online portal featuring a print on-demand service and a promotional materials ordering platform for the sales team and distribution network, and HubSpot as a pilot CRM system with 20 users to enable leads management, customer database administration, and communication with other company platforms. • Reorganized and transitioned product launches from monthly emails to a formal deployment of online catalog registrations, videos, social media campaigns, and digital and printed marketing collateral. • Collaborated with logistics, customer service, and sales teams to implement a product phase out process.• Headed a brand campaign in August of 2019 and partnered with NASCAR through a truck sponsorship; efforts reached an audience of 1.6M via social media and garnered attention from a national TV audience comprised of 500K people. -
Marketing ManagerDoosan Portable Power 2017 - 2018Elevated to provide marketing and communication guidance and expertise for U.S. and Canada customer-facing programs and products. Engaged 3 agencies to define brand and marketing strategy for external messaging, PR, trade shows, new product branding and set up branding and product campaigns. • Engineered a lead development and management process via Salesforce; oversaw lead growth from 500 to 3500 during the years of 2015 and 2018.• Analyzed, evaluated, and implemented Pardot, a marketing automation add-on to Salesforce; results enabled end-user marketing alongside enhanced prospect segmentation and profiling. • Championed a Six Sigma Green Belt project centered on reengineering the leads process; reduced cycle times by 75%, increased conversion rates by 25%, and improved win rates by 20 points.
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Aftermarket Business Development ManagerDoosan Portable Power 2015 - 2017Provided senior leadership and management of the Aftermarket business segment. Defined and updated the strategy and marketing plans including identification of process improvement opportunities. Facilitated collaboration and teamwork across other business units and functional groups to ensure achievement of performance objectives and completion of corporate initiatives.• Recipient of the Doosan Bobcat Innovation Award in 2016; implemented a QR code on new machines to eliminate paper usage when printing technical publication manuals. Results delivered a $100K annual savings to the organization.• Oversaw the Technical Publications department comprised of 2 direct reports, 3 contractors, and members operating within an offshore agency. • Created and sustained a strategy that successfully updated legacy and production technical publications and implemented Windchill engineering revisions.
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Program ManagerIngersoll Rand May 2013 - Dec 2014Davidson, North Carolina, UsContracted by Aerotek to serve in 2 temporary positions; as Global Supply Chain Project Manager in 2013 and as Project Manager for moving Intercompany Markup below Operating Income in 2014. -
Marketing Communications Project ManagerSandvik Coromant 2011 - 2012Sandviken, Gästrikland, SeResponsible for guiding the strategy for internal and external communications. Engaged in strategic and creative development of marketing plans alongside flawless execution. Managed outside agency and vendor partners to optimize and expand upon existing marketing campaigns that supported company goals. • Led a project team at the company’s national convention in 2011.• Managed a large industry-leading trade show encompassing a $2M budget. Directed 10 sub-project leaders to drive toward the goal of reaching 2,000 new customers while establishing a new global standard for trade show design and strategic messaging execution. • Introduced an iPad sales and marketing tool used in training and lead generation initiatives; results delivered 2,500 new customers. • Acted as Global Project Leader in the translation of marketing communication materials; gathered RFQs and arranged presentations from 4 global companies. Led the global steering group in decision making, identified a new global vendor, outlined the transition program, and launched 2 pilot programs. -
Marketing Communications ManagerSandvik Coromant 2009 - 2011Sandviken, Gästrikland, SeRepresented as the national driver of the annual sales and marketing plan. Tasked with executing global strategic initiatives while directing a team of senior product and sales leaders. Developed brand awareness campaign concepts and took the lead in executing related content deliverables while enhancing and accelerating the company’s online and social media presence.• Supervised 2 direct reports and facilitated 40+ customer events and symposiums.• Successfully integrated training initiatives with the sales and marketing plan and on online platforms; results expanded the targeted audience, grew organic traffic, and reached 3,500 new customers. • Developed a 3-year online strategy while introducing a new website and mobile applications, and commencing social media marketing on Twitter, Facebook, and YouTube.• Grew the company’s mailing list from 20K to 50K in 1 year through social media engagement. • Directed teams alongside projects while attending the IMTS trade show in 2010 and imX in 2011.
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Solutions Team ManagerSandvik Coromant 2008 - 2009Sandviken, Gästrikland, Se
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Sales Support ManagerSandvik Coromant 2006 - 2008Sandviken, Gästrikland, Se
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Sales Project ManagerSandvik Coromant 2004 - 2006Sandviken, Gästrikland, Se
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Manager, Key AccountsSandvik Coromant 2002 - 2004Sandviken, Gästrikland, Se
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Manager, Corporate QualitySandvik Coromant 2001 - 2002Sandviken, Gästrikland, Se
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Product ManagerSandvik Coromant 1995 - 2001Sandviken, Gästrikland, Se
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Sales RepresentativeSandvik Coromant 1993 - 1995Sandviken, Gästrikland, Se
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Customer Service RepresentativeSandvik Coromant 1992 - 1993Sandviken, Gästrikland, Se
Rick Hern Skills
Rick Hern Education Details
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Fairleigh Dickinson UniversityManagement -
Illinois Wesleyan UniversityPhysics
Frequently Asked Questions about Rick Hern
What is Rick Hern's role at the current company?
Rick Hern's current role is Commercial Strategy and Transformation Advisor.
What is Rick Hern's email address?
Rick Hern's email address is ri****@****vik.com
What is Rick Hern's direct phone number?
Rick Hern's direct phone number is +170460*****
What schools did Rick Hern attend?
Rick Hern attended Fairleigh Dickinson University, Illinois Wesleyan University.
What skills is Rick Hern known for?
Rick Hern has skills like Product Development, Manufacturing, Process Improvement, Crm, Management, Continuous Improvement, Business Development, Machine Tools, Engineering, Project Management, Machining, Lean Manufacturing.
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