Copywriting | Content Marketing | Sales StrategyFlowery language is NOT going to make the sale for you. Rather, marketing is about creating a vision of a better future that your customers can't resist.I write copy using sales psychology and data that I mine about your ideal clients, to craft highly targeted copy that pulls people through your funnel and closes the sale.You are the expert on what your business offers, so I will use my Brain Download Framework to extract all those juicy details for use in your marketing message. Confused buyers don't buy, and that's why I dive deep to help you articulate how you serve your audience and solve their problems.After our interview, I infuse your brand story with expert voice-of-customer research to build copy that is laser focused on compelling and selling your offers.My mission is simple: to help you uncover the often-hidden benefits of your offerings, allowing your business to truly stand out in a crowded marketplace.Here's how I can support you:📝 Website Copywriting: Compelling homepages, engaging about pages, persuasive bios, and enticing sales pages that make a lasting impression.📧 Email Sequences: Welcome emails that wow, nurture sequences that build trust, seriously fun newsletters, and sales funnels that guide leads to conversion.🔍 Audits: Identifying opportunities to improve your website and digital presence, with tailored recommendations to take your brand to new heights.📈 Marketing Strategy: Email campaigns, social media plans, and content marketing strategies designed to reach and captivate your ideal audience.🌐 Brand Strategy: Defining your brand's tone, values, mission, and vision - plus conducting competitor analysis to set you apart.Whether you're an entrepreneur or industry expert, I'd be honored to collaborate and elevate your online brand through the power of voice-of-customer inspired copywriting.Visit my website at www.rickioldenkamp.com to explore my portfolio of website copy and reach out for portfolio examples of other successful projects.Let's join forces to transform your marketing and drive your business to more qualified leads and greater conversions.
Ricki Oldenkamp Marketing
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CopywriterRicki Oldenkamp Marketing May 2020 - PresentMichigan, United States• Strategically revitalize established brands with persuasive marketing copywriting and content• Launch new brands with total web copy package: Website (homepages, about pages, bios, landing pages for specific offers, etc), Email funnels, Social media campaign materials• Perform audits of websites, email campaigns, social media strategy and copy• Write conversion-focused copy for every marketing asset you can imagine
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Stewardship CoordinatorPierce Cedar Creek Institute Jan 2019 - Oct 2020Hastings, Michigan, United States• Pitched ideas for environmental content for monthly newsletter• Wrote scientifically informed content articles for newsletter• Drafted multiple press releases about research projects• Managed sales campaign for annual native plant sale• Created budgets for the greenhouse supplies, managed inventory and orders• Analyzed research data and wrote up results of findings for multiple projects• Crafted informative presentations on environmental topics• Managed scheduling/training of summer assistants for land management training program -
Environmental ScientistBarr Engineering Co. Oct 2018 - Jan 2019Ann Arbor, Michigan, United States• Prepared permits for energy industry clients to be in compliance with local/state/federal government requirements before construction activities.• Synthesized complex requirements for data submission and organize data.• Interpreted regulations and make decisions on whether to seek a permit or waiver.• Communicated verbally and through writing with clients/consultants/government entities. -
Laboratory AssistantMichigan Department Of Natural Resources Oct 2016 - Oct 2018Lansing, Michigan, United States• Planned and implemented a disease surveillance training program for taxidermists.• Corresponded by email with the public on all manner of wildlife questions and concerns.• Completed background research and data analysis on wildlife disease issues.• Created presentations explaining common wildlife diseases in forms easily understood by the general public.• Assisted the wildlife pathologist with necropsy (species included: deer, elk, bear, wolves, coyotes, raccoons, opossums, squirrels, waterfowl, birds of prey).• Explained the CWD testing process and answered questions for hunters while taking samples from the deer they brought for TB and CWD testing. -
Forestry TechnicianU.S. Forest Service Jun 2016 - Sep 2016Cooper Landing, Alaska, United States• Educated the public on avoiding bear conflict and stream bank erosion mitigation techniques.• Enforced federal regulations in the Kenai-Russian River complex.• Worked collaboratively with state and local government, tribal government, and non-profits on protecting wildlife.• Supervised volunteers collecting discarded fishing line and litter and helped them with restoration and habitat improvement projects.• Regularly checked salmon numbers recorded at the weir and reported up to date counts to the public. -
Masters StudentThe University Of Georgia May 2014 - May 2016Athens, Georgia, United States• Prepared reports for U.S. Department of Energy for four multi-year projects.• Presentations (professional scientific and aimed at general public) on game animal research.• Provided outreach and educational information for multiple research projects.• Recruited/trained volunteer data collectors and two technicians for multiple projects.• Ran trap lines and handled live animals (footholds and boxtraps for coyotes, bobcats, raccoons, and opossums, Jager Pro corral and boxtraps for feral pigs, swim-in traps for waterfowl, Sherman traps for small mammals, Conibear traps for beavers).• Collected biological samples from live animals and performed necropsies on a variety of collected wildlife species.• Prepared and analyzed blood and tissue samples. -
Research AssistantNorthern Michigan University Dec 2012 - May 2013Marquette, Michigan, United States• Created the relationship for a collaboration between Erich Ottem's laboratory at NMU and physicians from the Bariatric & Metabolic Institute at Marquette General Hospital.• Supervised 2 technicians in animal care and data collection.• Designed a controlled laboratory study aimed at discovering whether nesfatin-1 and ghrelin are expressed differently in normal weight mice vs. obese mice, and whether behavior (access to exercise) influences levels of endocrine regulation of obesity. -
Research AssociateDuke University Sep 2012 - Dec 2012Durham, North Carolina, United States• Administered a four-day battery of laboratory cognitive tests to Marine Corps bomb detection canines and pet canines to compare both populations to handicap assistance trained canines. • Trained 2 technicians on the testing battery and how to take saliva samples from the dogs.• Engaged pet owners to schedule their dogs and to explain the testing.• Uploaded test videos to the Duke University server and supervised two technicians who coded behaviors in the videos.• Presented the results in a poster at the NMU Celebration of Student Research Symposium. -
Research AssistantUniversity Of Zurich May 2012 - Sep 2012Central Kalimantan, Indonesia• Collected behavioral data on wild orangutans in Borneo, Indonesia; including GPS mapping, photographic records, and fecal collection for DNA and hormone analysis.• Supervised an Indonesian assistant on data collection for daily orangutan follows and completed data entry of his and my own daily collections.• Collaborated with an Indonesian university on research efforts and completed an official report of research activities submitted to RISTEK, the research division of the Indonesian government.• Gave an educational talk to local Indonesian officials about conservation efforts.• Presented research at the Biology Department Seminar Series at Northern Michigan University. -
Teaching AssistantNorthern Michigan University Aug 2011 - Dec 2011Marquette, Michigan, United States• Taught a class of incoming freshman biology majors important time management skills and how to study effectively for science classes. • Served as a mentor for students regarding academics and leadership behaviors. • Graded assignments and managed the course grades and attendance.
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Biology Laboratory TechnicianNorthern Michigan University Aug 2010 - Dec 2011Marquette, Michigan, United States• Necropsied birds from Sleeping Bear Dunes National Park in Michigan whose deaths had resulted from botulism poisoning and cataloged the stomach and intestinal contents. • Prepared samples in the laboratory (dried, weighed, and labeled the contents in preparation to identify and measure Round Goby fish bones).• Prepared preliminary numbers for the supervising professor to complete a report for the Sleeping Bear Dunes National Park.
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Research AssistantDuke University May 2011 - Aug 2011Durham, North Carolina, United States• Tested the social cognition of 6 lemur species.• Oversaw scheduling and equipment logistics.• Supervised two research assistant technicians, uploaded daily test video to the server, maintained the data files, and oversaw coding of the video.• Analyzed data, compiled results, co-authored manuscript.
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Student ResearcherPierce Cedar Creek Institute May 2010 - Aug 2010Hastings, Michigan, United States• Designed a project to test the effectiveness of defense by ant species on bracken fern.• Developed a novel method to measure surface area loss due to herbivorous insects through temporal photography.• Surveyed forested areas set up exclusion traps on ferns and designated control ferns with no traps. • Presented this research to a consortium at PCCI and published the study the following year.
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Teaching AssistantGrand Rapids Community College May 2010 - Jun 2010Grand Rapids, Michigan, United States• Guided students on hikes to collect specimen for their projects on diversity cataloging.• Instructed students on the proper way to compile data and construct a comprehensive report. • Presented my ongoing research to the class in a guest lecture. • Identified native flora and fauna species.• Assisted the instructor with answering students’ questions about research methods and reviewed final assignment papers. -
Teaching AssistantGrand Rapids Community College Nov 2009 - May 2010Grand Rapids, Michigan, United States• Prepared four biology laboratory rooms weekly: Anatomy, Anatomy and Physiology, Physical Biology, and Zoology. • Cataloged and reported the available specimens for necropsies used for six lab courses. • Cleaned, sorted, and labeled the models used for anatomy labs as well as stocked clean glassware for laboratory courses. Cared for the Zoology laboratory animals.
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Volunteer CoordinatorAmericorps- Goodwill I Jan 2009 - Jan 2010Grand Rapids, Michigan, United States• Organized community outreach events about Goodwill Industries and AmeriCorps. • Placed volunteers in seven Goodwill stores and tracked hours and satisfaction in positions. • Recorded AmeriCorps members' hours and store volunteer hours for detailed reports to the grant funding agencies for Goodwill Industries.• Worked as a job coach for Goodwill clients with Asperger’s syndrome who were seeking job experience. Helped them learn to relate to co-workers and complete their assigned job tasks.
Ricki Oldenkamp Skills
Ricki Oldenkamp Education Details
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4.0 Gpa
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Biology, General (Psychology Minor)
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General Studies
Frequently Asked Questions about Ricki Oldenkamp
What company does Ricki Oldenkamp work for?
Ricki Oldenkamp works for Ricki Oldenkamp Marketing
What is Ricki Oldenkamp's role at the current company?
Ricki Oldenkamp's current role is Brand differentiation with voice-of-customer inspired copywriting | Websites, emails, sales pages, premium content marketing | Copywriter & Marketing Strategist.
What schools did Ricki Oldenkamp attend?
Ricki Oldenkamp attended The University Of Georgia, Northern Michigan University, Grand Rapids Community College.
What skills is Ricki Oldenkamp known for?
Ricki Oldenkamp has skills like Research, Public Speaking, Blogging, Scientific Writing, Science Communication, Teaching, Social Networking, Organizing, Powerpoint, Planning, Qualitative Research, Writing.
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