Leading small, brilliant team dedicated to building happier, healthier communities nationwide through the life-changing power of play. Setting direction, delivering plan and outcomes, generating income and overall responsibility for operations.

Member of senior management team of growing marketing agency specialising in participation sport. Responsible for improving agency proposition, marketing business, devising insight-led solutions, developing consumer marketing team and delivering strategic consultancy and campaign evaluation for clients.- Development and promotion of agency proposition, making Limelight Sports a more insight-led business. - Supporting new business efforts through continuous promotion of Limelight Sports, including events, research, content and conference speaking.- Developing proposals and insight-led propositions and campaigns to win new business: have contributed to several high value clients wins.- Overseeing performance, resourcing and development of internal marketing team, and wider integration and effective working within the business ,- Ensuring all campaigns have clear, measurable, realistic KPIs and tools in place to measure campaign success. Conducting campaign evaluation.- Delivering consultancy services to new and existing clients, including delivery of strategy / feasibility studies.- Developing marketing skills within the business as a whole to one that is more insight and audience-led.

Offering range of freelance consultancy services to small businesses looking to grow, including Marketing Strategy, Research, Customer Experience and Product Development. Clients include:Triathlon England: Extensive strategic project to redevelop membership scheme to deliver increased sustainable revenue through greater relevance to all participants in the sport. Led, delivered and presented recommendations to Triathlon England board. (Working for Two Circles – a marketing consultancy that uses data and insight to help sporting organisations build stronger relationships with their customers and grow revenues.)WouldU: Part of senior management team of this new digital start-up. Responsible for development of all aspects of customer experience (specifically application and customer engagement channels); brand / marketing strategy and execution to hit user and revenue targets; commercial strategy; analytics and user testing.New Media Sports: Developing commercial, marketing and product strategy for growing new media company focussed on running. Responsible for marketing and digital development of online participation challenge (www.jantastic.me) which achieved 21,000 people registered.Steppes Travel: Defined new marketing strategy and plan to achieve ambitious acquisition growth for this established company delivering tailor-made holidays.Mountain Tracks: Developed growth strategy for this skiing and mountaineering company. Redefined marketing and sales plans, identified new long-term growth opportunities and recommended ways to improve retention.

Contract role leading development of industry body (Run Group) to become more effective force to drive mission to get More People Running More Often.- Produced long-term strategy for Run Group, roadmap to deliver it and secured support from key stakeholders.- Launched All Party Parliamentary Group for Running to enable parliamentary influence.- Defined, developed and launched This Girl Can: Running – digital marketing campaign with objective of inspiring more women to start running. Chose and managed agency, gained support of key industry partners, launched and managed campaign.

Part of Home Phone team tasked with retaining £1 billion of annual revenues while finding new revenue streams. Led the definition, development, launch and in-life commercial management of new converged services, including the launch of a new calling application. Significant strategic innovation in the UK telecommunications market and worth £100 million+ revenues over 5 years.- Ran early stage creative process for new calling application, using customer insight to come up with range of initial service ideas and selecting the most customer / commercially advantageous for further development.- Created great end-to-end customer experience including online registration, the application, all customer interactions and marketing; evidenced in huge 50 point uplift in customer satisfaction (and allied reduction in churn).- Co-ordinated all marketing planning to create joined-up £3 million+ campaign to drive take-up of new service through appropriate channels (ATL and digital) cost-effectively.- Led commercial planning - including analysis / business case, setting targets, identification and exploitation of new revenue opportunities and in-life management - to ensure maximisation of business benefit.

Worked closely with the product development teams acting as consumer champion, providing challenge to ensure thinking was customer-driven and that new developments addressed critical needs. Empowered teams with creative processes and insights into consumer attitudes and behaviours, potential new products, propositions and pricing. Controlled £750,000 research budget.- Ran Home Phone innovation process: series of research and regular workshops to identify issues / opportunities, create solutions and set strategic agenda. Enabled Virgin Media to protect its largest source of revenue despite decline in usage.- Improved quarterly planning process that sets marketing agenda and discount budget, by introducing structured process placing customer at heart of decisions though test research and commercial analysis. Results drove improved business co-ordination, efficiency and sales performance.- Launched new co-creative customer community to enable fast response to teams on key issues allowing business to be closer to customers and make better, more informed decisions.

Responsible, with team of eight, for all research and planning for The Times, The Sunday Times and Times Online. Influenced tactical and strategic decision-making in the business, working primarily with Marketing, Editorial, Circulation and the Senior Management across papers and online properties.- Increased circulation revenues by c. 25% in 3 years with successful Sunday Times price rise strategy to increase revenues while mitigating readership decline, including initial research, commercial analysis and achieving internal buy-in.- Initiated and undertook major new segmentation project to identify key audiences and their needs. Used to spot new growth opportunities, plan digital strategy and alter marketing planning to increase readership and thereby circulation and advertising revenues.- Integral part of team that successfully relaunched both The Times and The Sunday Times resulting in a more customer-focussed product, and increased readership and revenues. Lead end-to-end insight programme defining, shaping and testing redesign and marketing plans.

Provided viewer insight to inform strategic decisions, assisted with programme development, contributed to day-to-day editorial decisions and proactively identified new business opportunities.Worked across many areas, including production, news, corporate, international and sales. Responsible for £1 million+ budget and three direct reports.- Led company-wide projects assessing viability of free-to-air satellite proposition and impact of Sky+ on the market, defining long-term business strategy and investment.- Planned and undertook major innovation process to drive development of new programme ideas based on insight into changing viewer needs. Delivered new, successful formats for commercial exploitation in UK and sale abroad.

Line manager with responsibility for three members of the research team of UK broadcaster with portfolio of 22 digital channels, and online and interactive assets. Role involved supporting sales teams and senior management, and work included analysis of market / competitors, assistance with qualitative research projects and advising on future strategy.

Varied and far-reaching role working as part of a small team responsible for all research needs of London and Stockholm offices of international digital broadcaster. Work involved programme, marketing and sales research, for both television and internet elements of the business. This included writing proposals, competitor and campaign analysis, and assisting with ad-hoc and programme research.