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The OwlDSP platform is a major breakthrough, giving ANYONE and EVERYONE the opportunity to have an instant portfolio of media offerings including geographically and behaviorally targeted streaming TV, streaming audio, digital out of home, games, websites and more, with the added secret sauce of being able to demonstrate impact on website and foot traffic.We all know instinctively that Radio and TV advertising are effective, but whether you're selling or buying, the key to success is in response measurement. AnalyticOwl pioneered a SaaS (software as a service) platform that helps plan advertising based on over 10 billion actual measured website and foot traffic responses to broadcast commercials. The insights provided into the strategies that drive the best response lead to better outcomes for all parties involved. The AnalyticOwl platform is easy to use, and easy-to-read reports can be generated for advertisers with just a few clicks. Plus, our support team is always just a chat, call or email away for help with creating reports.Today, AnalyticOwl rules the roost. Our broadcast attribution platform is considered the industry standard, and is used by top media companies worldwide. But we're not stopping there...we've got hot new products on the horizon so there's no better time than now to get on board.Bottom line...we give a hoot about broadcast advertising!
Analyticowl And Owldsp
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General ManagerAnalyticowl And Owldsp 2019 - PresentLeading a team helping thousands of broadcast advertising professionals, ad agencies and advertisers worldwide understand how broadcast advertising impacts website and foot traffic, We show users how to navigate the platform, produce reports and find the stories that help them make their advertising even more effective.
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PublisherMorris Communications 2017 - 2018Greater Philadelphia AreaManaged and sold for the Philadelphia office of Where Traveler, provider of print and digital visitor publications in one of the top tourism cities in the country. Turned around revenue decline and put 2018 on goal before sales at all offices nationwide were outsourced to a third party and soon after closed. -
Coo/Gm, New Jersey Jewish NewsJewish Federation Of Greater Metrowest Nj 2011 - 2016Greater New York City AreaLed staff of 20 in sales, marketing, production, circulation and accounting for New Jersey Jewish News, an award winning not-for-profit publisher of local news. Successfully made multiple strategic moves to maximize revenue and reduce expenses until operations were outsourced to a third party. -
Director Of Programmatic SalesContextweb 2009 - 2011Greater New York City AreaLed a team of sellers offering CONTEXTWEB's ad exchange inventory to publishers, networks, portals, Demand Side Platforms (DSPs) and Agency Trading Desks (ATDs) to use for audience extension, behavioral targeting, retargeting and more, resulting in dramatic growth in these categories. Introduced new technologies including Programmatic Real Time Bidding, Private Exchange and Real Time Contextualizer. -
Sales Director, Nj.Com And Silive.ComAdvance Local 2000 - 2008Successfully sold, led small sales teams and trained print sellers on digital for this top 10 publisher of local online news. Helped establish and grow sites, sections and categories like Marketplace and Real Estate that continue to thrive to this day. -
Director Of Advertising Sales And MarketingBergen Newspaper Group 1997 - 1999 -
Director Of Advertising Sales And MarketingForbes, Inc. 1995 - 1997 -
Director Of Advertising Sales And MarketingMedia News Group 1989 - 1995
Rick Kestenbaum Skills
Rick Kestenbaum Education Details
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Bachelor Of Arts - Ba -
Montville Township High School
Frequently Asked Questions about Rick Kestenbaum
What company does Rick Kestenbaum work for?
Rick Kestenbaum works for Analyticowl And Owldsp
What is Rick Kestenbaum's role at the current company?
Rick Kestenbaum's current role is General Manager at AnalyticOwl and OwlDSP.
What is Rick Kestenbaum's email address?
Rick Kestenbaum's email address is ke****@****hoo.com
What is Rick Kestenbaum's direct phone number?
Rick Kestenbaum's direct phone number is +197392*****
What schools did Rick Kestenbaum attend?
Rick Kestenbaum attended Rutgers University, Montville Township High School.
What skills is Rick Kestenbaum known for?
Rick Kestenbaum has skills like Digital Media, Online Marketing, Online Advertising, Digital Marketing, Marketing, Ad Serving, Advertising, Behavioral Targeting, Advertising Sales, Digital Strategy, Publishing, Newspapers.
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