I started my career with a passion for tech, but like many, I had no clear roadmap. After 12+ years navigating the tech landscape, I've carved out a unique space as a Full Stack Marketing Leader, helping B2B & B2C startups unlock sustainable growth.Early on, I realized that businesses, much like individuals, face similar hurdles:- Finding the right voice in a noisy market.- Building a brand that truly resonates.- Capturing attention in a saturated space.- Outmaneuvering bigger, more established competitors.- Turning leads into loyal customers.- Cultivating those customers into lifelong advocates.I experienced these challenges firsthand while founding Turkey’s leading startup community, Fuckup Nights Istanbul, and building the influencer platform, CreatorDen. Over time, this journey evolved into me becoming a self-taught growth marketer and the founder of RiteGTM.Summary of me:- 12+ years of full stack marketing experience, focused on B2B startups and scaling companies.- Expertise in building and optimizing GTM strategies, including Product-Led, Inbound-Led, Outbound-Led, Partner-Led, Event-Led, and Community-Led motions.- Led multiple marketing teams and go-to-market initiatives, from product marketing to demand generation and team building.- Favorite types of companies: Series A+ startups, challenger brands disrupting industries, and companies ready for rapid growth.- Top strengths: Go-to-market strategy, ABM / demand generation, marketing automation, product marketing.- Top skills: SEO/SEM, Content/Copywriting, Website Optimization, Digital Advertising, Email, Sales Enablement, Social, Team Leadership.- Industries: AI, SalesTech, EdTech, AdTech, MarTech, Foodservice, SaaS, Robotics, and more.At RiteGTM, I partner with tech startups to help them accelerate growth through six key go-to-market motions. The goal? Unify revenue teams, unlock new channels, and optimize their growth engine. I also host GTM Nights and share insights via the GTM Vault newsletter and podcast.If you’re ready to take your growth to the next level, let’s connect.Learn more here:► Website: https://RiteGTM.com/► YouTube: https://www.youtube.com/@gtmvault► Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-vault/id1752410061► Medium: https://medium.com/@rickkoleta► Tiktok: https://www.tiktok.com/@gtmvault► Instagram: https://instagram.com/gtmvault
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Founder And CreatorGtm VaultSan Francisco, Ca, Us
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Fractional Head Of Marketing & GrowthRitegtm Jan 2018 - PresentSan Francisco Bay AreaWork with startups on marketing projects that include:• Go-to-market strategy, planning, and implementation • Demand generation and account-based marketing• Data enrichment, marketing automation, and modernizing the GTM stack• Product marketing, segmentation, positioning, messaging• Content marketing, SEO/SEM, SMM, online advertising• Public relations and analyst relations• Launches, events, webinars• Hiring and team developmentI apply a combination of 6 GTM motions—Product-Led, Inbound-Led, Outbound-Led, Partner-Led, Event-Led, and Community-Led—to drive success for our clients. I also foster a vibrant community of go-to-market professionals through GTM Nights and share actionable insights via the GTM Vault newsletter, podcast, and blog. My experience spans a diverse range of industries, including Artificial Intelligence, Sales Technology, Education Technology, Cybersecurity, Healthcare Technology, Data Privacy, Clinical Research, Pharmaceutical Services, Marketing Technology, Real Estate Technology, Smart Living, Influencer Marketing, Digital Media, Venture Capital, Aging and Longevity, Supply Chain Management, Foodservice Technology, Healthcare, Insurance, Mobile Advertising, Digital Marketing, Event Management, and Community Building.The companies I've partnered with have secured funding from top investors such as Y Combinator, Other People's Capital, Golden Gate Capital, TRPE Capital, Wesley Clover, Village Global, Next Orbit Ventures, John Donovan, Orbit Ventures, Ethos Ventures, Felicis Ventures, Terry Matthews, Dharmesh Shah, Defy Partners, Owl Ventures, Tailwind Capital, Halcyon, NewSchools Venture Fund, Zhen Fund, Sinovation Ventures, and Imagine K12, among others. -
Host Of The Gtm Vault Podcast | Author Of The Gtm Vault NewsletterGtm Vault Oct 2023 - PresentSan Francisco Bay AreaExclusive interviews with tech operators and VCs, diving deep into their career journeys, lessons learned, and GTM expertise. Hosted by Rick Koleta.
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Founder & CeoCreatorden Feb 2015 - Dec 2017Istanbul, TurkeyBuilt Turkey's category-leading influencer marketing platform from 0 to 1, establishing a new industry standard. Led commercial teams while managing vendor relationships. (Exit to Wesley Clover) -
Product Marketing ManagerMobilike (Rebranded To Adcolony) Apr 2014 - Feb 2015Istanbul, TurkeyMobile Advertising Platform. Responsibilities included Website and Event. I worked on the GTM strategy and execution of a key product (mobile SDK for mobile app publishers) that increases targeting capabilities for advertisers while providing better monetization opportunities for publishers.- GTM strategy and execution of key product, including homepage, pillar product pages, explainer video, and blog with product content and write-ups from the team.- Organized multiple field events, coordinated sponsorships, set up booths, and engaged with attendees to generate buzz and excitement from prospective app developers.- Performed market research to understand the competitive landscape, distill the unique value proposition, identify the key differentiators, and develop messaging for marketing collateral.
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Product Marketing SpecialistShopamani Ltd Feb 2013 - Mar 2014Istanbul, TurkeyLoyalty and payments mobile app and CRM for restaurant chains. Responsibilities included Website, Sales Enablement, and Partner Marketing.- Developed and managed collateral, including website content, product features, and case studies.- Supported sales reps at prospect meetings with personalized sales decks.- Developed training pamphlets and custom collateral for customers to promote loyalty programs.
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Product Marketing SpecialistYogurt Technologies Jan 2012 - Jan 2013Istanbul, TurkeyWorked on GTM of key product - Yogurtistan, a browser-based virtual game with integrated e-commerce. Responsibilities included Website, PR, and Email.- Cleaning up and management of prospective customer database of contacts utilized for drip email marketing campaigns.- Developed press kit, facilitated communication with journalists, and circulated press releases leading up to the launch at the DEMO event in Silicon Valley.- Managed the development of marketing collateral, website optimizations, and visual content highlighting key features of the Yogurtistan platform.
Rick Koleta Education Details
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Business Administration And Management, General -
International Baccalaureate
Frequently Asked Questions about Rick Koleta
What company does Rick Koleta work for?
Rick Koleta works for Gtm Vault
What is Rick Koleta's role at the current company?
Rick Koleta's current role is Founder and Creator.
What schools did Rick Koleta attend?
Rick Koleta attended American University - Kogod School Of Business, Istanbul International Community School.
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