Rick Penn Email and Phone Number

◆ SCOPE: Currently, I provide strategic and managerial leadership to assist Accelerated Filtration with commercializing a new disruptive water filtration process that removes for suspended solids for industrial applications. In this role, I focus on sales, marketing brand, innovation and the overall customer experience for our current and future clients.◆ ORGANIZATIONAL IMPACT:▶️ Develop and manage a highly effective sales team ▶️ Create a brand that will resonate with an aligned audience. ▶️ Build effective marketing plans and strategies to reach our targeted audience. ▶️ Create a customer journey plan that allows our stakeholders to have an enjoyable experience and enable them to deploy a new, disruptive technology with reliable results. ▶️Secured multiple long-term partners that will continue to purchase our products and generate revenue for Accelerated Filtration. ▶️ Create strategic partners that will help us innovate new capabilities that help us preserve and protect our finite fresh water supply. Skills: Commercial Transformation · Sales Management · Revenue Generation · Business Strategy · Brand Development

◆ SCOPE: Built a sales, marketing, and consulting firm specializing in commercial transformation. I help companies with building business strategies with the right organizational design to generate revenue, differentiate their brand in the marketplace and achieve long-term success.

◆ SCOPE: In this role, I provided strategic and managerial leadership, including setting short- and long-term goals, managing budgets, and partnering with other organizational leaders to ensure divisions run efficiently and meet goals. I analyze budgets and financial reports, update/revise plans to increase profitability, and maintain knowledge of tax liabilities, implications, and exemptions. My role includes building and maintaining relationships with key stakeholders and encouraging business investments by seeking alliances, mergers, partnerships, and investment opportunities. I also review and advise on contracts.◆ ORGANIZATIONAL IMPACT:▶️Transformed a company on the verge of bankruptcy.▶️Developed a new business plan to create digital platforms focused on sustainability-storytelling media productions. ▶️Achieved profitable growth year-over-year.▶️Led a top-down restructuring while navigating debt-servicing obligations from the former leadership team, the COVID pandemic, a recession, and conversion to a virtual environment.▶️Secured multiple long-term partners investing $4.2M annually in the digital platform and built a healthy pipeline of new prospects.▶️Developed the capacity to concept, build, and manage a turnkey digital platform with original, engaging content and marketing capabilities to reach large audiences. ▶️Combined a content media production company with a marketing agency, recruiting 3 best-in-class leaders and collaborating to produce a mutually agreeable organizational structure and procedures.▶️Supported company growth, revamping the employee base to align with the new company focus, adding functions, and establishing new banking relationships.

◆ SCOPE: Assuming a newly created role, I developed executive-level B2B relationships with consumer-facing companies to generate new sales growth opportunities. I led efforts to establish high-margin opportunities focused on innovation and sustainability, creating long-term relationships across multiple levels and penetrating every account managed. ◆ ORGANIZATIONAL IMPACT:▶️Led a geographically dispersed team of chemical engineers with limited sports marketing experience to establish a global sports marketing discipline. ▶️Negotiated a long-term entitlement sponsorship with LPGA, winning an award for the best tournament in the first year. ▶️Enabled cross-selling to the marketplace through the “One Voice/One Dow” program for 13 business entities selling independently.▶️Provided critical business insights for a company selling primarily to distributors.▶️Created sales opportunities for multiple Dow businesses.

◆ SCOPE: For this role, I was brought in as the only outside hire to work with a team focusing on investments made in sports properties (Olympics, NASCAR, and PGA Tour) and evaluating future opportunities (LPGA, Formula E, NFL, NHL, and World Surfing League). I developed a strategic plan for sports marketing to generate new revenue across North America, Latin America, Europe, and Asia (including B2B incremental revenue) by showcasing innovation and technology and building brand enhancement for Dow to tell its story to consumers and partners.◆ ORGANIZATIONAL IMPACT:▶️Drove sales revenue of $170M in the first year and $210M in the second year. ▶️Developed marketing platforms for incremental revenue and achieved participation by 12 of 13 Dow businesses.▶️Generated $10M in new revenue, creating a marketing platform for the microbial business, which resulted in receiving a T2 Marketing Award in 2016. ▶️Recognized for leadership through a nomination to attend the Global Leadership Team meeting in 2017 with 250 top Dow leaders.

◆ SCOPE: In this position, I created, managed, and led the business development team responsible for generating revenue needed to sustain race operations. I hired, trained, and developed a 4-member, high-performing sales team while maintaining individual contributions and implemented a CRM and database search tools and processes.◆ ORGANIZATIONAL IMPACT:▶️Led the sales team to deliver $65M/year in revenue.▶️Closed $125M in new sponsorships and helped onboard 5 new sponsors in 1.5 years with revenues of $7M/year during an economic downturn.▶️Developed partnerships with The Dow Chemical Company, W.W. Grainger, Inc., WESCO International, D.G. Yuengling & Son, VF Imagewear, AdvoCare, Growth Energy, and Husky Liners.

◆ SCOPE: Providing strategic business development opportunities focused on NASCAR, I established relationships with Fortune 500 companies, analyzed current marketing and business objectives, and created a consulting plan to fully leverage sponsorship investments.

◆ SCOPE: My role included assisting in the planning, management, and strategic growth of the organization from 22 to 220 employees in 2.5 years and to a 4-team operation participating in the NASCAR Sprint and Xfinity series. I hired, trained, and actively managed 7 direct reports for sponsor services, PR, show car programs, and the website. Additionally, I oversaw legal relationships for contract and business operations, as well as real estate development, purchasing 5 acres of land in a retail environment, onboarding a financial investor/partner, and retrofitting 2 buildings for a racing facility. I negotiated and purchased 2 aircraft and a hangar, hiring and developing an aviation team. ◆ ORGANIZATIONAL IMPACT:▶️Propelled $50M in sales revenue.▶️Delivered show car programs for UPS, Aaron’s Sales and Lease Ownership, NAPA Auto Parts, and Burger King.