Rick Kuijf Email & Phone Number

Utrecht

Learned is an HR people management & analytics platform with which we help more than 200 companies transition from gut feeling to data-driven people management.

Amsterdam Area, Netherlands

- Responsible for New Business Projects at HelloFresh Benelux. Exploring new commercial propositions, distribution channels and new commercial partnerships.

Amsterdam Area, Netherlands

- Responsible for the Field Marketing Team at HelloFresh Benelux. Improving current sales campaigns and developing new Field Marketing channels, exploring new commercial proposition and setting up new partner initiatives. - HelloFresh delivers easy to make and delicious recipes and all the ingredients you need at your home. Enabling you to quickly cook healthy meals!

- Responsible for six Lidl Stores, 50+ Million revenue annually and 200+ staff.- Main activities: Analyzing: customer-, revenue- and cost development and translating thesedevelopments to: operational strategies, store-lay-out optimization and marketing activities.- Coaching store managers by means of Personal Development Plans (Lidl Next).

- Project Management, Optimization of store lay-outs of 50+ stores. (i.a. expanding m2 of freshmeat products).- Store manager training. Operational management, Inventory ordering, financial targets, storecost reductions and staff management (job interviews, performance appraisals).

Amsterdam

Support Coffee division with: Category analysis (Nielsen), Shelf lay-out planning retail (Spacemen)Consumer research (DEEN), Pos development.

Amsterdam

- Hi-Tec is a development and marketing company in the uniform boot market with their brand ‘Magnum’. Total revenues exceed 250 million euros annually.(www.hi-tec.com)- Analysis revealed decreasing retail sales and rising marketing expenditures. Therefore, I performed a study how to increase consumer-to-consumer brand promotion. In this academic study I researched the determinants and applications of Word-of-Mouth communication.

Breukelen

As a member of the ‘Nieuwe Compagnie van Verre’ the student association of Nyenrode Business Universiteit, I was active in the board of several committees. I spent around 12 hours per week on these committees and performed actvities such as organizing public speaking events and presentations of entrepreneurs and arranging golfing activities. Consequently, developing up a broad network.

Netherlands, The

- Well Designed Media is a full service online marketing company. In the Netherlands my colleagues and I serviced over 50 companies with their online presence. From websites and e-commerce to advertising. (www.welldesigned.nl)- My main responsibilties were: acquisition, customer relations and campaign management (Google Adwords).- Until 2012 I worked approx. 40 hours per week on these activities. In 2012 around 12 hours per week.

Amersfoort, The Netherlands

- Benckmar B.V. is a Marketing and distribution company in the Benelux and focuses on the marketing of over 20 brands and private labels in the FMCG sector.- My responsibilities were market analyses and developing a go-to-market plan for the brand: Rapid White. Consequently, managing the succesful introduction of Rapid White on the Dutch market. Turnover was approx. 50.000 euro’s annually.

Amersfoort

- Q&A Research & Consultancy focuses on consumer insights, trends and opinions within the Retail channel of several European Markets.- Within Q&A I contributed to the day-to-day activities with regard to consumer research. Moreover I was responsible for the Sales of the research reports and promotional material for projects such as: Thuiswinkel Awards (NL) and the Becommerce Awards (BE). I exceeded targets and generated over 25.000 euro’s of revenues.

Master Of Science (Ms), Marketing Management, 8.57

Nyenrode Business Universiteit, founded in 1946, is the only private university in the Netherlands. Situated on a 13th century estate.

Bachelor Of Applied Science (B.A.Sc.), Commercial Economics

- Graduation project: Strategic E-commerce development report. Graded with a 9. - Minor specialization: Business process integration..