Rick Lacerda Email and Phone Number
As a recent Harvard MBA and AI Fellow with a strong foundation in technical and strategic aspects of Computer Engineering, I'm actively seeking opportunities where I can leverage my skills to drive impactful transformations in Product or Strategy & Operations. I thrive in roles that require scaling business units through the innovative application of technology and operations:Professional Highlights:`• Leadership at Rappi (biggest a16z and Sequoia investment in LATAM): Spearheaded a remarkable 121% growth in carrier operations for CPG vendors. Navigated through complex macroeconomic shifts, implementing pivotal compensation and product strategies that resulted in a ~20% reduction in cancellations.`• Innovating in Healthcare at Amazon: As a Senior Technical Product Manager at Amazon, I played a key role in the conceptualization and strategic development of three major features to drive engagement for Amazon Care, the company’s telemedicine platform.`• AI in Consulting: Contributed to a groundbreaking paper on the use of AI in management consulting, analyzing performance metrics of 758 Boston Consulting Group consultants. This paper has since become an influential work, garnering over 140,000 views in under six months.Specialties: Strategy, Operations, Product , Analytics, SQL, Cross-functional leadershopLooking for an amazing Strategy or Product professional? e-mail me at hlacerda@mba2023.hbs.eduPersonal Endeavors:`• Community Building: I'm passionate about diversity and inclusion, evidenced by my efforts in founding Rappi's first diversity group with over 10% of the company joining on the first and founding a queer group for Brazilians at Harvard.`• Impact Winner of a Brazilian presidential-office organized hackathon for impact-driven products that leverage public databases to generate impact on NGOs in Brazil. Also, victor of the Association of Latino Professionals for America’s business ideation challenge, focusing on leveraging emerging technologies to benefit the queer Latinx community.`• Supporting Social Entrepreneurship: Participated in the pro-bono selection of 10 highly successful Brazilian social entrepreneurs from a historic pool of approximately 2,000 applicants per year. Responsible for re-writing evaluation criteria standards and processes to guarantee consistency among evaluators and being an evaluator myself.I look forward to connecting with like-minded professionals and exploring opportunities to create lasting growth.
Cortexa Ai
View- Website:
- doordash.com
- Employees:
- 201
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Founder And Independent ConsultantCortexa AiNew York, Ny, Us
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Product Strategy And Operations LeadDoordash Apr 2024 - PresentSan Francisco, California, UsManaging a team of two and cross functional projects in the Platform team to scale the new verticals business at Doordash
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Latin America Outreach CoordinatorHarvard Business School Oct 2023 - Apr 2024Boston, Ma, Us- Participated in a 15-person group project to select 10 winning community development projects from a historical pool of ~2000 candidates per year, while ensuring diversity targets were met within the winning team. The challenge winners will receive subsidized trips to the high-visibility Brazil Conference at Harvard and MIT, as well as mentoring for their projects and capacity-building sessions.- Implemented new processes to reduce performance variability among evaluators by approximately 20% and shortened the evaluation time by redesigning the candidate selection funnel. Feedback on selected projects will be provided in April 2024. -
Mba Ai FellowHarvard Business School Jul 2023 - Mar 2024Boston, Ma, Us• Collaborated with senior faculty and Data Science team to implement AI products: trained chatbot for financial accounting using internal Harvard data as a new product deployed for use in School’s CORe product ($2,500 business fundamentals course) for use by ~2000 MBA students annually and total of 30,000 business leaders.• Evaluated performance metrics of 7% of Boston Consulting Group’s global individual contributor workforce (758 employees) across various consulting tasks using LLMs. Findings influenced annual financial bonuses and results were published by Harvard Business School on a paper which has garnered over 140,000 views to date.
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Mba CandidateHarvard Business School Aug 2021 - Jul 2023Boston, Ma, Us• Selected as one of the only 12 AI Fellowship: Digital, Data and Design institute at Harvard Business School on strategic initiatioves by the Dean to spearhead emerging technology tools for business education and performance evaluation of Boston Consulting Groups contributors.• Winner: Association of Latino professionals for America business ideation impact challenge• Community building Founder: Brazil Pride @ Harvard group, Director: DE&I at PRIDE, Student Diversity Council member, Speaker: National Coming out day• Spotlight alumn by Harvard Office in Brazil https://lnkd.in/e64p_TFt
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Mba Ai FellowDigital Data Design (D^3) Institute At Harvard Jul 2023 - Oct 2023• Collaborated with senior faculty and Data Science team to implement AI products: trained chatbot for financial accounting using internal Harvard data as a new product deployed for use in School’s CORe product ($2,500 business fundamentals course) for use by ~2000 MBA students annually and total of 30,000 business leaders.• Evaluated performance metrics of 7% of Boston Consulting Group’s global individual contributor workforce (758 employees) across various consulting tasks using LLMs. Findings influenced annual financial bonuses and results were published by Harvard Business School on a paper which has garnered over 140,000 views to date -
Senior Technical Product ManagerAmazon Jun 2022 - Aug 2022Seattle, Wa, Us• Led 20-person, cross-functional team effort to design three product features to increase engagement at Amazon Care, early-stage app for Amazon, until its expansion plan and acquisition of One Medical for $3.9B. • Built written analytical business case for complex 42-screen, three-month development feature targeted on increasing customer engagement at the platform exponential expansion and address unmet customer needs. -
Strategy And Product Operations ManagerRappi Jun 2019 - Jul 2021Latinoamérica, Oo• Effectively led a two-person team in executing cross-functional expansion and crisis management initiatives, contributing to a substantial 121% growth in operations across São Paulo State (~64% of Brazil’s operations)• Led data management dashboards, written and verbal communication of insights and task force management for cross-team collaboration in project with 10 operations personnel across Rappi’s four Brazilian regions using data analysis using SQL, power BI and Excel to enhance courier compensation to improve cancellations by 20%.• Idealized and defended business case for product improvement features for restaurant Business to Business product to decrease order cancellations by ~10% worldwide. Acted as the bridge for global operations and the product area for the technical algorithm product team to release operation personalization feature per country. -
Senior Analyst - Strategy And Operations LatamMercado Livre Mar 2018 - Mar 2019Sao Pablo, Sao Pablo, Br• Acted as product owner for migration from Salesforce to internal Customer Experience tool in order to meet compliance requirements in the fintech and e-commerce space for the implementation of customer service/• Managed 8-person internal project team and relationship with external providers to shift Customer Experience from fully internally sourced group to third-party vendors in 17-country operation of MercadoLibre. Managed KPIs management, performance tracking and communication of culture on first months of implementation. -
Associate - Management ConsultantL.E.K. Consulting Jan 2016 - Feb 2018Boston, Ma, Us• Led a Latin America market entry strategy module for a Biotech company based in Boston, launch in Latin America increased stock by 200%. • Led an international regulatory benchmarking module for a key advocacy group in the sports industry in Brazil.• Conducted international Diligence projects in Food supply chain, agribusiness, energy distribution.
Rick Lacerda Education Details
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Harvard Business SchoolManagement Science (Stem Designated) -
Instituto Tecnológico De Aeronáutica - ItaComputer Engineering
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Harvard UniversityGeneral Management
Frequently Asked Questions about Rick Lacerda
What company does Rick Lacerda work for?
Rick Lacerda works for Cortexa Ai
What is Rick Lacerda's role at the current company?
Rick Lacerda's current role is Founder and Independent Consultant.
What schools did Rick Lacerda attend?
Rick Lacerda attended Harvard Business School, Instituto Tecnológico De Aeronáutica - Ita, Harvard University.
Who are Rick Lacerda's colleagues?
Rick Lacerda's colleagues are Madison Shepler, Roderick Breeze, Liam Bourke, Bella Wiebe, Heena Haiderali, Youngjo Kim, Mercedes Lucaj.
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