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With a background spanning over 35 years in both enterprise and entrepreneurial ventures, skills have been honed in sales, marketing, and operational strategies across a wide range of industries. Leadership roles have driven growth for established corporations, alongside founding and co-founding several businesses, including technology startups and consulting firms. Passion lies in combining innovative ideas with strategic execution, always striving to build solutions that simplify and enhance people's lives. Whether working with global companies or launching new ventures, the focus is on delivering results that inspire and empower.Key Achievements:Led numerous CRM and industry-specific speaking engagements across North America.Founded a Text Marketing Company in the USA and a T-shirt Business in Canada.Actively involved in Youth Hockey as a coach, AAA Team Manager, and Board Member (2005-2012).Featured in CIO Magazine (May 15, 2001) for CRM expertise.Embarked on a global journey for a year, exploring countries including Australia, Southeast Asia, China, Russia, the Middle East, India, and Nepal.Areas of Expertise:- Sales Planning & Execution- Market Analysis- Customer Service & Satisfaction- Sales & Marketing Operations- Data Analysis & Management- Training & Development- Revenue Growth- Stakeholder Engagement- Brand & Marketing Development- Team Leadership- Sales Leadership- Cross-functional TeamworkCore Competencies:Divisional Sales, Marketing and Marketing Strategy, Recruiting, Brand Development, Compensation Strategies, Contract Negotiation, Forecasting, Market Share Analysis, Operational Management, Product Marketing, Sales Strategy Development, Sales Team Leadership, Account Management, Sales Quotas, SaaS, National Sales, Sales Pipeline Management, CRM, Data Analytics, Lead Generation, Marketing Research, Optimization Techniques, Relationship Management, Sales Planning, Customer Satisfaction, Team Building, Electrical Engineering.
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Chief Revenue OfficerMylifecatcherRegina, Sk, Ca
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Co-FounderMylifecatcher Sep 2024 - PresentWe are creating an App that will simplify the busy lives we all lead. Although it will be for everyone it will especially be valuable to busy families living in the "rush hour of life"! We are part of the Regina Tech Incubator, The Cultivator, powered by Conexus and going through their START program.
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Co-FounderBackstory T-Shirts Aug 2022 - PresentBackstory T-shirts (www.backstorytshirts.com) brings funny, strange, philosophical and sometimes obtuse sayings to T-shirts. All the sayings have a backstory and sometimes the fun is guessing what that was... and sometimes the fun is finding a BST that fits one of your own back stories. -
Co-FounderRaesoleil Feb 2020 - PresentRaesoleil focuses on empowering individuals and organizations through personalized training and online courses in resiliency, personal well-being, and leadership. Specializing in the healthcare sector, Raesoleil offers solutions that foster growth, enhance retention, and improve employee satisfaction. The cornerstone of Raesoleil's approach is building resilience and leadership skills, helping teams and individuals thrive in today’s demanding environments. -
FounderEngage Mobile Marketing Jun 2013 - PresentEngage Mobile Marketing is a Text Marketing and Loyalty program provider. We help our customers utilize the power of Texting to reach out to and to communicate with their customers. Everyone sees EVERY text they get. Texting is a very powerful real-time way to bring customers into your business. -
Founder And CeoBlue 5 Consulting Jul 2005 - PresentAs the owner of Blue 5 Consulting LLC, provided sales and marketing strategy and coaching for clients across various industries. Developed a divisional sales and marketing strategy for a major airline, leading to a doubling of sales within the first year. Served as IT Director for a Fortune 500 company, overseeing IT strategy and capital investment for 35 business units. Delivered strategic plans for a new recruiting firm in the financial services sector. Acted as a strategic coach to the President of a technology company during a capital-raising initiative for growth.
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Chief Revenue Officer (Cro)Proxure Aug 2023 - Aug 2024Calgary, Alberta, CaProxure is a data and analytics SaaS startup with initial focus on bringing a data-first approach to professional services procurement and market analysis. This role consists of building and executing Sales, Marketing, Customer Support/Success and Product strategies, processes and underly technologies. Responsible for: • Corporate revenue goal attainment • Marketing programs, brand development and social media, • Customer support, onboarding and success, and • Product strategy, product road map and product marketing. -
Vice President, Global Channel And Business DevelopmentMaximizer Software, Inc. May 2018 - Jul 2023Vancouver, British Columbia, CaIn this job role, I conceptualized and developed the global partner ecosystem comprising resellers, agents, technology partners, and referral partners. I managed and maintained Sales, Marketing, and Channel for the first 18 months due to Executive Team overhaul, leading to better alignment of ongoing cross departmental strategies and goals. Moreover, I devised and implemented effective marketing campaigns to support sales and channel efforts, increasing brand awareness, and enhancing revenue and market share.• Accelerated channel ARR (Annual Recurring Revenue) leading to YoY increase of 68% in EMEA (Europe, Middle East, and Africa) and 89% in NA/ANZ (North America/Australia & New Zealand).• Rebuilt and restructured channel programs, compensation plans, MDF (Market Development Funds) strategies, contracts, and marketing programs, leading to efficient channel operations and significant growth.• Led and managed sales team to surpass targets during leadership tenure by executing effective sales strategies, overseeing sales performance, and utilizing leading indicators to drive effective and accurate forecasting. -
Sales Leader - Cloud Service Providers/SaasHewlett Packard Enterprise 2015 - 2018Houston, Texas, UsMy key responsibilities during this role include:I devised and oversaw Cloud Service Provider (CSP)/SaaS Segment for Southeast US, resulting in strategic growth area for HPE. I developed first-of-its-kind Go-To-Market channel program, leading to becoming template for HPE's CSP GTM strategy across the US. Moreover, I designed and implemented new program to internally highlight and generate revenue for HPE's SaaS customers, leading to the company's bottom line growth.• Attained channel revenues of over $15 M per year and exceeded targets, including hitting 169% of quota in one year.• Spearheaded marketing and sales enablement teams in promoting CSP's/SaaS customers within HPE ecosystem, driving revenue growth for HPE. -
Vice President Sales And Business DevelopmentInterra Health, Inc. 2014 - 2015Brookfield, Wi, UsDuring this term in the office, I increased sales and delivery efficiency by exchanging and establishing national sales channel and operational delivery partnerships. Meanwhile, I leveraged quick and effective expansion of previously Wisconsin-focused company to several states, including California, Texas, New York, and Iowa.• Developed large and promising pipeline of projects in various locations, such as Florida, California, Connecticut, Colorado, and Pennsylvania.• Devised and implemented new go-to-market strategy by incorporating third-party sales and operational capabilities, contributing to overall business growth and success.
Rick Larson Skills
Rick Larson Education Details
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University Of SaskatchewanElectrical Engineering -
University Of SaskatchewanComputer Science
Frequently Asked Questions about Rick Larson
What company does Rick Larson work for?
Rick Larson works for Mylifecatcher
What is Rick Larson's role at the current company?
Rick Larson's current role is Chief Revenue Officer.
What is Rick Larson's email address?
Rick Larson's email address is la****@****ail.com
What is Rick Larson's direct phone number?
Rick Larson's direct phone number is +190467*****
What schools did Rick Larson attend?
Rick Larson attended University Of Saskatchewan, University Of Saskatchewan.
What are some of Rick Larson's interests?
Rick Larson has interest in Children, Cooking, Exercise, Electronics, Outdoors, Sweepstakes, Home Improvement, Education, Reading, Music.
What skills is Rick Larson known for?
Rick Larson has skills like Strategy, Management, Strategic Planning, Business Development, Process Improvement, Crm, Sales, Sales Management, Marketing Strategy, Account Management, Team Building, Product Management.
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