Sales Director West Coast | 02/2016 to 01/2018Regional Manager Bay Area | 05/2013 to 01/2016Directs strategy and execution for the West Coast with full P&L accountability. Set performance standards by transforming the region into the fastest-growing market, globally. Analyzes competitive intelligence and market trends to identify new revenue opportunities and drive aggressive growth metrics. Builds strong relationships as a customer-facing, trusted advisor. Designs and executes go-to-market strategies with compelling messaging. Leads, manages, trains, and motivates a high performing team of district managers, sales managers and sales staff to uncover customer needs. Mentors, trains, and coaches team members into promotions and career advancement.

Led planning, business development, and all sales processes, including reporting to corporate. Built, managed, and motivated a high performing team of 4 staff by leveraging training skills and best practices. Managed the end-to-end employee lifecycle from recruiting and talent identification to candidate interviews and hiring.

Defined strategic planning, time management, and priorities to maximize new business development, lead generation, and prospecting efforts. Consulted with customers to uncover needs and pain points to demonstrate product value; mentored junior staff on sales strategy. Earned multiple President’s Club wins over a 6-year period.

Served as key technical consultant and trusted advisor to identify, troubleshoot, and resolve machine issues impacting entire manufacturing floors. Provided customer-facing, on-site support for global customers spanning North, South, and Central America; overcame high-pressure issues and wrote complex coding for machines.