Rick Lutzow Email & Phone Number

Rockford, IL, US

Stockholm, SE

Responsible for driving Atlas Copco service sales revenue through existing customer relationships and new business development while managing profits and expenses. Secure new customer service agreements, warranty programs, and fixed price repairs to meet and exceed sales and KPI goals. Grow and develop long term account relationships to drive incremental.

Springfield, Illinois, US

• Responsible for driving BUNN equipment service sales and profits through customer install, reactive service, and preventative maintenance agreements and contractsSelected Achievements:
• Developed new All-Inclusive Service Plan for BUNN equipment billed at consistent monthly charge driving over $200,000 in incremental service sales dollars during program rollout stage
• Developed Profit Calculator to project equipment service costing and pricing based on coffee usage

Loves Park, Illinois, US

• Responsible for sales of $40M of sesame and corn snack items/mixes to retail, wholesale and private label customers including: General Mills, Costco, Kraft, Beer Nuts, Fresh Market, Utz, and Flagstone/Tree House.
• Increased year over year sales revenues by an average of 9.6% or $3.3 MM each year while reducing promotional spending by 29%
• Sold Bonsai Mix (Kirkland Signature Branded) to Costco producing $720,000 in incremental revenue
• Developed Cantina Snack Mix with Beer Nuts – launched into Walmart/Grocery Channels
• Secured mini sesame sticks in Chobani Flips Siracha Mango creating $350,000 in revenue
• Created and launched three Harvest Stone Gluten Free snack mixes for Club Channel

• Responsible for sales, margins, and marketing for CSD, water, new age and coffee categories for 4 Pepsi-Cola distribution centers in Wisconsin, Illinois, South Dakota and Michigan. Managed national chain accounts.
• THREE TIME PEPSI-COLA MULTIPLE FRANCHISE OWNER (MFO) OF THE YEAR WINNER, AND ONE TIME WAL-MART BOTTLER OF THE YEAR
• Key National Pepsi-Cola Joint Account Call Team (JACT) member for Kroger, and CVS/Albertson’s
• CVS/Albertson’s – Secured incremental Pepsi-Cola/Frito End Cap and 20 oz. Cooler Program at approximately 7,000 stores, produced 22% can growth and 16% bottle growth across all locations
• Participated in developing pricing, customer development agreements, and market execution strategies for all WP Beverage regions increasing total market share by 2.6% (IRI data)
• Developed Frito Lay and Hershey “Back to School Tent Sale” promotion for Schnuck’s Chain securing incremental displays, end caps and wing racks of CSD, energy drinks, and water throughout every store in territory.

• Responsible for fleet, delivery, routing, full service vending, marketing equipment management, warehousing, inventory, forecasting, and facility maintenance for 4 Pepsi-Cola distribution centers in Wisconsin.
• Wrote successful Operations Business Plan for entire company (13M cases) meeting wage, productivity and expense goals each year
• Developed Business Intelligence tool measuring cs/hr and $/cs by business segment and route type
• Increased average productivity by 19.4% while reducing expenses by 11.4%
• Reduced operations wages by $500,000 or 5.7% over 3-year period managed through attrition
• Improved culture and morale through leadership and direction reducing turnover by 9%

• Led sales of $120M of annual revenue for CSD, water, new age and coffee within 4 Pepsi-Cola distribution centers in Wisconsin, Illinois, South Dakota and Michigan, simultaneously managing Centralized Telephone Sales.
• Wrote successful Sales Business Plan for entire company meeting sales revenue, margin and expense goals each year across all formats
• Strategically developed Business Intelligence tool leveraging front line data to measure sales, revenue, margin, and market execution (cases on floor, points of interruption, new product penetration, out of stocks, and.
• Increased overall average sales revenue by 4.8% and margin by 3.1%, growing core cans 1.9%, plastic bottles 4.5%, non-carbs 18.5%, and coffee 35.5%, while increasing market execution by 7.5%
• Improved Telephone Sales Department sales by 5.8% and revenue by 8.6%
• Developed successful Hispanic marketing plan increasing sales by 300% and making Manzanita Sol a permanent top 15 brand for entire company