Everyone and everything has a story. The people, places, brands and companies that tell their story in the most compelling fashion succeed. Knowing how, where and when to communicate that story is what I do best.During more than three decades in advertising, marketing, public relations and journalism my career has embraced digital, print, broadcast, social, event activation, cause related marketing, crisis communications, content creation and brand development. No matter the business, marketers share some basic things in common:• Successful marketing starts with a strategy built on insights.• If you want people to remember your message, make sure it is memorable. Let the other guys do the expected. Boring is not an option.• No one has all of the time, budget or other resources they want. Deal with it. Concentrate your assets around the game changing opportunities that will move your brand forward.• We want to spend time with people and do business with companies that we like. Brand as Friend is a philosophy that leverages the nine drivers that build Relevance, Trust and Affection.• Press On. Nothing in the world can take the place of persistence.• Integrity still counts. A clear, concise and honest message delivered with empathy is your best option in difficult times.• In today's world communicators must drive real change through ESG, CSR and DEI that impacts all stakeholders.• Achieving business and personal goals while making the world a better place is highly rewarding.Storytelling is always about the next conversation. And I’m ready to start one.
Listed skills include Public Relations, Social Media, Publicity, Crisis Communications, and 46 others.