Rick Lyke, Apr

Rick Lyke, Apr Email and Phone Number

Marketing Communications Leader @ Mower Agency
syracuse, new york, united states
Rick Lyke, Apr's Location
United States, United States
Rick Lyke, Apr's Contact Details
About Rick Lyke, Apr

Everyone and everything has a story. The people, places, brands and companies that tell their story in the most compelling fashion succeed. Knowing how, where and when to communicate that story is what I do best.During more than three decades in advertising, marketing, public relations and journalism my career has embraced digital, print, broadcast, social, event activation, cause related marketing, crisis communications, content creation and brand development. No matter the business, marketers share some basic things in common:• Successful marketing starts with a strategy built on insights.• If you want people to remember your message, make sure it is memorable. Let the other guys do the expected. Boring is not an option.• No one has all of the time, budget or other resources they want. Deal with it. Concentrate your assets around the game changing opportunities that will move your brand forward.• We want to spend time with people and do business with companies that we like. Brand as Friend is a philosophy that leverages the nine drivers that build Relevance, Trust and Affection.• Press On. Nothing in the world can take the place of persistence.• Integrity still counts. A clear, concise and honest message delivered with empathy is your best option in difficult times.• In today's world communicators must drive real change through ESG, CSR and DEI that impacts all stakeholders.• Achieving business and personal goals while making the world a better place is highly rewarding.Storytelling is always about the next conversation. And I’m ready to start one.

Rick Lyke, Apr's Current Company Details
Mower Agency

Mower Agency

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Marketing Communications Leader
syracuse, new york, united states
Website:
mower.com
Employees:
212
Rick Lyke, Apr Work Experience Details
  • Mower Agency
    Executive Vice President, Public Relations & Public Affairs
    Mower Agency Feb 2018 - Present
    Charlotte, North Carolina
    Strategic communicator providing public relations, public affairs, marketing, crisis communications, reputation management, social media, event activation and branding leadership to clients. Two time PRWeek Best Places to Work (2023-2024) and PRNews Agency Elite 100 (2022-2023) winner, one of just six agencies in the country to be named to both lists this year. Responsible for team success and P&L management. Responsible for communications during successful agency ESOP conversion. Trusted C-Suite advisor. Focused on KPI and OKR results measurement.
  • Eric Mower And Associates
    Senior Vice President, Managing Director
    Eric Mower And Associates Aug 1983 - Present
    Mower (Eric Mower and Associates) is a leading regional marketing firm ranked among the top advertising, public relations and business to business agencies in the country. The firm has offices in Atlanta, Ga.; Charlotte, N.C.; Cincinnati, Ohio; Boston, Mass.; Buffalo, Rochester, Syracuse, Albany and New York, N.Y. www.mower.com.
  • Pints For Prostates
    Founder
    Pints For Prostates Jun 2008 - Present
    Pints for Prostates uses the universal language of beer to reach people with an important health message. The organization has raised more than $2 million to fund awareness efforts for free health screenings to fight prostate cancer. We have screened thousands during the last decade. Created and organizes the annual Denver Rare Beer Tasting, one of top craft beer events in the U.S.
  • Various Magazines
    Drinks Journalist
    Various Magazines 1981 - Present
    Writing about beer, wine, spirits, travel, hotels, restaurants, sports management, etc. Magazine and online credits include Draft, All About Beer, Cigar Aficionado, Market Watch, Men's Journal, Hemispheres, Beer the Magazine, Brewing News, American Brewer, Beverage Industry, AAA Magazine, Chile Pepper, au Juice, Hotel & Motel Management, Restaurant Hospitality, Syracuse New Times, New York Alive, Associated Press and United Press International to name a few.
  • Oneida Daily Dispatch
    Reporter/Columnist
    Oneida Daily Dispatch 1982 - 1983
    Reporter and columnist at small daily newspaper. Covered everything from town board meetings to Syracuse University sports to three Congressmen.

Rick Lyke, Apr Skills

Public Relations Social Media Publicity Crisis Communications Advertising Marketing Communications Social Media Marketing Media Relations Integrated Marketing Press Releases Brand Development Event Planning Blogging Strategic Communications Magazines Digital Strategy Public Speaking Editing Writing Creative Direction Journalism Event Management Promotions B2b Corporate Communications Social Networking Creative Writing Digital Marketing Publications Newsletters Newspapers Content Strategy Facebook Digital Media Content Development Copy Editing Publishing Content Management Feature Articles Internal Communications Community Relations Interactive Marketing New Media Online Marketing Web Content Seo Speech Writing Email Marketing Editorial Special Events

Rick Lyke, Apr Education Details

Frequently Asked Questions about Rick Lyke, Apr

What company does Rick Lyke, Apr work for?

Rick Lyke, Apr works for Mower Agency

What is Rick Lyke, Apr's role at the current company?

Rick Lyke, Apr's current role is Marketing Communications Leader.

What is Rick Lyke, Apr's email address?

Rick Lyke, Apr's email address is rl****@****wer.com

What is Rick Lyke, Apr's direct phone number?

Rick Lyke, Apr's direct phone number is +170434*****

What schools did Rick Lyke, Apr attend?

Rick Lyke, Apr attended Syracuse University, Marist College, Solvay High School.

What are some of Rick Lyke, Apr's interests?

Rick Lyke, Apr has interest in Wine And Spirts, Write About Beer.

What skills is Rick Lyke, Apr known for?

Rick Lyke, Apr has skills like Public Relations, Social Media, Publicity, Crisis Communications, Advertising, Marketing Communications, Social Media Marketing, Media Relations, Integrated Marketing, Press Releases, Brand Development, Event Planning.

Who are Rick Lyke, Apr's colleagues?

Rick Lyke, Apr's colleagues are Sydney Brisco, Laurie Hebeler, Maggie Hooper, Modupe Olukoya, Steve Peters, Douglas Bean, Michael Agoston.

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