Rick Marsh Email & Phone Number

Denver, Co, Us

Springfield, Oregon, Us

Leading national sales team and strategic sales direction within Composites business unit.

Schofield, Wi, Us

Led a team of Territory Sales Managers across seven states focused on driving demand for specialty building products to the dealer, builder, contractor and architect. Own relationships with senior leaders at strategic accounts.

Nashville, Tn, Us

Provided leadership for national sales and business development strategies that met and exceed quarterly/annual goals within a $2B+ manufacturer. Led an overall team of 28 consisting of 2 National Account Managers, a Business Development Manager and 3 Regional Sales Managers collectively responsible for 21 Sales Representatives. Oversaw organizational design, compensation plan development, and market execution. Aligned business objectives with sales organization goals to deepen relationships with strategic channel accounts within the One Step sales channel. Championed use of Salesforce CRM to ensure local demand generation tactics were measured and tied to wins/losses for ROI tracking.• Exceeded Repair & Remodel growth expectations through a sales and marketing strategy that focused on linking product stocking wins with contractor demand generation among local and national firms. • Achieved significant stocking branch locations and overall growth within the One Step channel across a 3-year period by developing the strategy, enabling the team, aligning internal resources, and creating strong customer relationships. • Championed internal improvements through leadership of multiple projects to enhance the Salesforce CRM and refine company sales training resources to maximize talent development.

Nashville, Tn, Us

Served in a unique role focused on key corporate initiatives: executed customer research and surveying to inform a new segment strategy, directed the roll out of a marketing automation platform for end consumer lead nurturing, and served as a subject matter expert on a large-scale digital customer experience initiative to benefit transactional customers.

Nashville, Tn, Us

Within OSB, led a product development project that resulted in launch of a premium subflooring sku and created a strategy to maintain share on a product that was facing energy code compliance issues. Quickly moved to the Siding business to lead all marketing efforts for LP's SmartSide Repair & Remodel segment with a focus on refining LP's contractor loyalty program and driving new customer engagement despite a lack of field-level sales support. • Enabled 30% growth (at a lower cost) in contractor loyalty program through realigning staff resources and leading the implementation of a web-portal using the Salesforce Partner Communities Cloud platform.• Reached 5x more customers annually without increasing costs through a redesign of in-market training events.

Served as creator and then Director of a unique program which united manufacturers to share best practices in energy management. This collaborative effort created greater awareness for energy efficiency opportunities and jump-started implementation of energy savings measures before being integrated into a national -level US Dept of Energy program.• Established platform based on market insights and opportunities, secured multiple grants to support program.• Created business development strategy, marketing, and outreach campaigns to secure participation.• Recognized by a national organization as a leading program to advance energy efficiency (ACEEE 2013).

Served as Owner / Principal specializing in marketing, business development, project management, and strategy. Select projects include:Client: Non-Profit in Energy Efficiency IndustryProject Scope: Developed energy efficiency programs focused on the manufacturing sector including working with regional manufacturers, utilities, state energy offices. Executed business development strategies to gain influential participation from key stakeholders and attract grant funding (effort was evolved into standalone program).Client: B2B FirmProject scope: Developed a comprehensive marketing plan for the owners of a new company launch in the business-to-business market. The final deliverable provided an outlined approach for market entry including competitive landscape, pricing strategy, first year operations, sales plan, marketing assets and concepts for future expansion. Client: Forrest Products Manufacturer Project scope: Created a comprehensive new product business plan for a forest products manufacturer working directly with the firm’s CEO, COO and CFO. The final deliverable served as a strategic recommendation for the launch including product development, five-year business plan, analysis of sales channels, and identification of customer value drivers. Client: Large-Scale Electric Utility Company Project scope: Created a pilot energy efficiency product working directly with the firm’s management to assess the market opportunity and execute a Go to Market strategy.

Nashville, Tn, Us

Role focused on growing energy efficient portfolio by opening new channels and by using thought leadership to influence the inclusion of radiant barrier technology into green building programs (LEED, NAHB, Energy Star, DOE, SEEA).• Developed a marketing partnership with a national insulation installer to exclusively use LP’s radiant barrier product.• Analyzed market data to determine opportunities for product development using adaptations of existing technology.

Nashville, Tn, Us

Managed multiple product lines within the Value-Added Oriented Strand Board business unit focusing on profitability, market share growth, product line enhancement and new product development. Significant accomplishments include: • Directed a complete product line rebranding to simplify messaging in the marketplace and gain share. • Led pull-through sales efforts by launching a value proposition resource to improve demand creation efforts. • Led a cross-divisional team to combine two LP products into a ‘system’ package.

New York, Ny, Us

Provided strategic and financial management for marketing, creative and communications departments, controlling a budget of $16M.• Evaluated marketing opportunities by analyzing cost per rating point, fit with CMT brand and sales commitments. • Developed capital proposal for a mobile marketing program that enabled access to thousands of additional viewers. • Led a cross-functional team, consisting of Programming SVP and Marketing SVP, to develop a resource allocation plan to tie marketing expenditures to production priorities. The increased efficiency resulted in a 20% cost savings.• Assessed the impact of company-wide financial system conversion. Developed specific instructional materials, communicated changes and led training throughout the entire organization.

New York, Ny, Us

Developed and managed relationships between CMT and external clients such as record labels, public relations agencies and artist marketing firms.• Collaborated with programming team to determine video play and identify show opportunities for talent involvement.• Worked on a cross functional team with marketing and promotions department to develop artist-based advertising and branding elements for the network.

New York, Ny, Us

Project manager for the development and production of all packaging, promotional media and point-of-sale materials• Identified inefficiencies in production sourcing - implemented a project management process saving $750k yearly.• Managed a cross-functional team on a systems conversion project – upgrading to a software package that managed album and promotional item releases.

Mba, Executive Management

Bachelor, Concentration In Music Business & Business Administration