Providing Tasmanian Kids a Head Start in Life through the Gift of Reading - Facilitating the funding and delivery of Dolly Parton’s Imagination Library.

Celebrating 75 years this year, since being founded as a marriage counselling service, around 160 staff at Relationships Australia Tasmania now deliver a broad range of community relationships services across our state.

As someone who has used one of their services some years ago, I appreciate the quality and accessibility of their work, and know this is continuing as they carried a 96% satisfaction rate last year : particularly great considering that some programs are involuntary. Last year they assisted 8131 individual clients over 23,447 sessions. As life becomes more complex, their vision is to help Tasmanians enjoy positive, respectful and fulfilling relationships. That's very much in line with what I strive for too. As examples, the SPEAK UP! Stay ChatTY program is being rolled out across schools and Relationships Australia Tasmania are working heavily in early intervention mental health programs as well as Gamblers Help in partnership with Anglicare Tasmania. Even assisting with gambling counselling in the Tasmania Prison Service. I've also read some of the inspiring stories from the 152 employees on the value they add to the lives of others and some real case studies on the painful situations they've made positive differences in. I feel privileged and look forward to working with a talented board to help guide this organisation in to the future and continue helping thousands of Tasmanians every year.

An online portal to keep your wishes and legacy up to date. Wrap up a life well lived as a gift to those you leave behind.

Together with Trinity and Jack Pfeiffer, Dinner in the Sky is a premium event experience for brand agencies and the meetings and incentives industry. Taking hold of the Australasian license a week before COVID hit our shores meant delays in launching but the 2024 season has now found two wonderful homes at the MCG and a fun-loving place a little (a lot) further North.

SPEAK UP! Stay ChatTY works to promote positive mental health and prevent suicide by normalising conversations about mental health and encouraging people to seek help when they need it.Mitch McPherson established the organisation in 2013 after his younger brother Ty died by suicide. Mitch shares his personal story of loss to encourage others to speak up and seek help when they have issues or go through difficult times.What We DoMitch and his team organise community events, fundraisers and presentations to community groups, workplaces, sporting clubs and schools to promote the SPEAK UP! Stay ChatTY message.The team works hard throughout Tasmania and Australia to raise awareness about mental health and suicide, and share that it’s OK to not be OK, where to find help, and how we can help each other out in tough times.Shorts Day had over 22,000 participants in just the third year encouraging Tasmanians to wear their Shorts for the day on June 21 to brave the cold and have brave conversations.

We grow high-performing, scalable brands.

My partner and I own three short to medium stay properties in Launceston CBD (with a new property being added on Lake Illawarra in NSW October 2022). All well appointed including Tesla car charging, quality appliances and of course quality AH Beard mattresses.

On a mission to remove 100 million plastic milk bottles every year.

With a long-term contract and the support of my team at Effective, I led the launch and growth of key social media platforms, EDM audiences, and a community-focused approach to engagement for Launceston Airport. This effort positioned the airport as a high-performing and well-regarded asset.Working primarily with Paul Hodgen and Michael Cullen, who fostered a unified "one team" approach, we used customer feedback to identify trends, implement improvements, and keep the public informed. This strategy earned Launceston Airport the highest customer review score among Australian airports and the 7th highest social media engagement ranking, despite being in Australia’s 17th largest city.Understanding that every touchpoint impacts the customer journey, we considered the emotional shifts between outbound and inbound travellers, neurodivergent, and various abilities. Key Responsibilities:Persona Development: Shaped a relatable voice that balanced friendliness and authority (think Obama, fun but won't compromise security).Enhancing Customer Journeys: Mapped and optimised online and offline experiences, offering insights to improve airport partner operations.Public Education: Simplified complex airport operations and explained processes to build trust and passenger understanding.Proactive Communication: Reduced stress during peak periods through timely updates and messaging.Celebrating Moments: Highlighted meaningful milestones - example: sending pizzas, travel voucher and a card to the 21st party of lady born in our car park!Complaint Resolution: Addressed customer concerns in realtime, collaborating with the Operations team for issues like fog, airline cancellations or locating lost items, e.g., reuniting a child with their teddy bear.Strategic Input: Used customer insights to influence decisions on projects like car park expansions.COVID-19 Response: Managed clear and empathetic communications in a rapidly changing and 'wordy' environment.

Visit Northern Tasmania is the Regional Tourism Organisation for Northern Tasmania designed to work collaboratively with the three other RTO's in Tasmania, and alongside Tourism Tasmania. Our vision is to create a tourism brand so strong and respected that other industries wish to tap in to it. My specific role is to oversee the brand strategy for the region that will underpin the future success of our region.

The Northern Young Professionals Network is dedicated to building an environment where fresh ideas and young careers thrive. Since becoming chair in 2012, I've overseen the implementation of the Vision 2020 program, tripled membership numbers, streamlined the organisation in to a self reliant entity and built a skills based committee of dedicated professionals achieving great things.

Newly elected to the board in October 2011 with focus on marketing, communications, developing cutting edge entrepreneurship in our region, spanning generational change and maximising business leverage and year round growth of stand-out events.

Delivering engaging brand activations and premium private events.The Coyote Events company was retired in 2014, with the team and expertise focused on the delivery of brand activations for Effective Naturally clients.Repeat clients include AFL, Aurora Energy, Vodafone, Federal Group, Capricorn AUS/NZ, Porsche Cars and Qantas

Offering the 'Freedom to be Extraordinary' this participatory and mostly free festival recorded 54,000 attendances in 2011 and delivers strong financial and social returns to the people of Northern Tasmania.Corporate Partners are essential to the success of this festival that is punching well above it's weight and is quickly becoming known around the world. With it's focus on interactivity, participation and collaboration it is the ultimate playground for bringing brands closer to their target audiences.Corporate Partnerships at JAF are powered by Effective Naturally.

Telstra Countrywide across key events in Tasmania and Victoria.Rick is the first person we think of to deliver key messages in a friendly, engaging way. For the past 5 years his level of professionalism has been outstanding.”Andrew Purdon, Telstra

Several roles including: a spokesperson for Telstra at 6 rural field expos per year including the design and delivery of product and service shows that connect and related to the target audience.Training of store staff on how to relate the range of products to the needs of the customerRegional Victoria Brand Experience tour with the BigPond Kombi connecting with the public and retailers during the day and delivering training and motivational sessions on new products at night focused on delivering a long-term customer relationship.“Rick has an uncanny insight into people and business and how the two should work together. He is highly regarded in acheiving strategic objectives using his unique skills, dynamic personality and extensive knowledge across many fields with particular expertise in Brand Innovation and identity, People diversity, Technology and and an unsurpassed dedication to knowing your business.” Rebekah James - Sales Manager BigPond Vic/Tas