Rick Maynard Email & Phone Number

Louisville, Ky, Us

Lexington, Kentucky, Us

Recruited to launch and lead the company’s Public Relations function following the merger of Tempur-Pedic and Sealy. Managed Tempur Sealy's consumer P.R. activities, including creating and implementing strategies to increase brand awareness, media relations, agency management, buzz marketing, interview coordination, press announcements, coordination with Investor Relations, crisis management and social media consultation. Oversaw high-profile partnerships with PGA Tour and the U.S. Ski and Snowboard team and the company’s relationship with influencers and celebrities. Managed critically important trade media outreach and relationships. Responsible for organization announcements, the Sharepoint employee intranet page and the CEO’s weekly Monday Morning Memo to employees. Produced and hosted the company’s quarterly Town Hall Meetings for employees. Launched and oversaw the Tempur Sealy Foundation and led P.R. efforts for the company’s charitable efforts (donation of more than 20,000 beds and tens of thousands of dollars to children’s charities annually).

Lexington, Ky, Us

Enjoyed submitting cartoons to the Herald-Leader's Opinion page as a contributing cartoonist for a couple of years. They are not currently accepting submitted cartoons, but hopefully they will resume that in the future. It was big fun! You can see my latest cartoons at www.rickmaynard.com.

Louisville, Ky, Us

Promoted to Senior Manager of Public Relations for KFC Corp. in March, 2012. Manage public relations activity for KFC U.S., including developing P.R. strategy, proactive brand publicity, buzz marketing, media relations, crisis communications and P.R. counsel for field operations and franchisees. Continue to consult on brand's social media strategy and content, and monitor social media for potential brand publicity issues. Responsible for day-to-day management of P.R. agency. Oversee the brand's support for community and charitable programs.

Louisville, Ky, Us

Promoted to Manager of Public Relations for KFC Corporation. Oversaw public relations activity for KFC U.S., including developing P.R. strategy, proactive brand publicity, buzz marketing, media relations, crisis communications and P.R. counsel for field operations and franchisees. Launched brand's social media presence on Facebook, Twitter, YouTube and Flickr, producing millions of followers and generating industry acclaim for the brand's social efforts. Responsible for day-to-day management of P.R. agency. Oversaw the brand's support for community and charitable programs.

Louisville, Ky, Us

Responsible for all public relations activities for two of the five Yum! Brands concepts, Long John Silver's and A&W All American Food. Developed and executed proactive public relations strategies for both brands, maximizing positive publicity with minimal budget. Handled all media inquiries, managed crisis issues and provided P.R. counsel for restaurant operators and franchisees. Managed P.R. agency. Also assisted with Yum! Brands corporate P.R. initiatives.

Selected by NASCAR driver to head marketing efforts for his Arkansas-based transportation company. Responsible for all marketing and sales initiatives, including developing a new marketing strategy and leading the rebranding of the company to maximize the connection to Martin's successful racing career. Launched company's first web site and phenomenally successful e-mail newsletter, which leveraged Martin's racing connection to generate sales leads for the company. E-mail newsletter circulation ultimately topped 20,000. Responsible for all public relations strategy and execution for the company. Contributed critically acclaimed weekly three-panel NASCAR cartoon strip "In the Marbles" for Martin's e-mail newsletter. Contributed regular cartoon for "The Roush Report," official newsletter of Roush Racing.

Lexington, Kentucky, Us

Managed Valvoline's stock car presence in NASCAR's top division, previously known as the Winston Cup Series. Responsible for leveraging the brand's multi-million-dollar investment to ensure maximum brand exposure and promotional and sales impact. Worked directly with the Roush Racing team and driver Mark Martin, overseeing driver appearances, autograph sessions, VIP and hospitality appearances, winner's circle activity and in-car camera presence. Was Valvoline's at-track P.R. representative and managed P.R. agency. Valvoline received the most exposure of any Winston Cup sponsor both seasons, according to industry monitoring service the Sponsors Report.

Lexington, Kentucky, Us

Headed marketing communications efforts for the automotive chemicals (Pyroil) and antifreeze (Zerex) segments of the business. Wrote copy for marketing materials and managed public relations initiatives for both brands. Handled media inquiries and managed public relations agency of record. Consulted on Pyroil brand's involvement in NHRA Sportsman drag racing. Served as Valvoline's on-site P.R. representative for the month of May at the 1996 Indianapolis 500, working with driver Mike Groff and Walker Racing. Covered IndyCar racing for European racing magazine, F1 News. Contributing editor of the company's "The Driving Force" newsletter. Contributed "Refined Humor" three-panel comic strip for company newsletter.

Louisville, Ky, Us

Responsible for writing, editing, layout and production of all internal communications, including quarterly company magazine (Ahoy!), weekly headquarters newsletter (LJS Gazette) and regular field communications (Management Digest). Wrote video scripts for training videos, speeches for members of executive team and press releases. Drew cartoons for training materials and company publications. Presented with LJS "Best of 1992" award.