Rick Maynard

Rick Maynard Email and Phone Number

Senior Manager, External Communications at Yum! Brands @ Georgetown News-Graphic
Rick Maynard's Location
Lexington, Kentucky, United States, United States
Rick Maynard's Contact Details
About Rick Maynard

P.R. guy. Experienced internal and external communicator. Manager of crisis situations. Media relations professional. Social media enthusiast/practitioner/manager. Sports marketer. Sponsorship value maximizer. Dog rescuer. Supporter and board member of local animal shelters. Cartoonist.

Rick Maynard's Current Company Details
Georgetown News-Graphic

Georgetown News-Graphic

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Senior Manager, External Communications at Yum! Brands
Rick Maynard Work Experience Details
  • Georgetown News-Graphic
    Editorial Cartoonist
    Georgetown News-Graphic Jan 2023 - Present
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  • Yum! Brands
    Senior Manager, Public Relations
    Yum! Brands Feb 2021 - Present
    Louisville, Ky, Us
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  • Tempur Sealy International
    Senior Manager, Public Relations And Corporate Communications
    Tempur Sealy International Jul 2014 - Jan 2021
    Lexington, Kentucky, Us
    Recruited to launch and lead the company’s Public Relations function following the merger of Tempur-Pedic and Sealy. Managed Tempur Sealy's consumer P.R. activities, including creating and implementing strategies to increase brand awareness, media relations, agency management, buzz marketing, interview coordination, press announcements, coordination with Investor Relations, crisis management and social media consultation. Oversaw high-profile partnerships with PGA Tour and the U.S. Ski and Snowboard team and the company’s relationship with influencers and celebrities. Managed critically important trade media outreach and relationships. Responsible for organization announcements, the Sharepoint employee intranet page and the CEO’s weekly Monday Morning Memo to employees. Produced and hosted the company’s quarterly Town Hall Meetings for employees. Launched and oversaw the Tempur Sealy Foundation and led P.R. efforts for the company’s charitable efforts (donation of more than 20,000 beds and tens of thousands of dollars to children’s charities annually).
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  • Lexington Herald-Leader
    Contributing Cartoonist, Opinion Page
    Lexington Herald-Leader Jan 2017 - Mar 2019
    Lexington, Ky, Us
    Enjoyed submitting cartoons to the Herald-Leader's Opinion page as a contributing cartoonist for a couple of years. They are not currently accepting submitted cartoons, but hopefully they will resume that in the future. It was big fun! You can see my latest cartoons at www.rickmaynard.com.
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  • Kfc Corporation (U.S.)
    Senior Manager, Public Relations
    Kfc Corporation (U.S.) Mar 2012 - Jul 2014
    Louisville, Ky, Us
    Promoted to Senior Manager of Public Relations for KFC Corp. in March, 2012. Manage public relations activity for KFC U.S., including developing P.R. strategy, proactive brand publicity, buzz marketing, media relations, crisis communications and P.R. counsel for field operations and franchisees. Continue to consult on brand's social media strategy and content, and monitor social media for potential brand publicity issues. Responsible for day-to-day management of P.R. agency. Oversee the brand's support for community and charitable programs.
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  • Kfc Corporation (U.S.)
    Manager, Public Relations
    Kfc Corporation (U.S.) Sep 2006 - Mar 2012
    Louisville, Ky, Us
    Promoted to Manager of Public Relations for KFC Corporation. Oversaw public relations activity for KFC U.S., including developing P.R. strategy, proactive brand publicity, buzz marketing, media relations, crisis communications and P.R. counsel for field operations and franchisees. Launched brand's social media presence on Facebook, Twitter, YouTube and Flickr, producing millions of followers and generating industry acclaim for the brand's social efforts. Responsible for day-to-day management of P.R. agency. Oversaw the brand's support for community and charitable programs.
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  • Yum! Brands
    Assoc. Mgr., Public Relations
    Yum! Brands Dec 2003 - Sep 2006
    Louisville, Ky, Us
    Responsible for all public relations activities for two of the five Yum! Brands concepts, Long John Silver's and A&W All American Food. Developed and executed proactive public relations strategies for both brands, maximizing positive publicity with minimal budget. Handled all media inquiries, managed crisis issues and provided P.R. counsel for restaurant operators and franchisees. Managed P.R. agency. Also assisted with Yum! Brands corporate P.R. initiatives.
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  • Mark Martin'S J-Mar Exp.
    Mktg. Dir./G.M.
    Mark Martin'S J-Mar Exp. Nov 1998 - Dec 2003
    Selected by NASCAR driver to head marketing efforts for his Arkansas-based transportation company. Responsible for all marketing and sales initiatives, including developing a new marketing strategy and leading the rebranding of the company to maximize the connection to Martin's successful racing career. Launched company's first web site and phenomenally successful e-mail newsletter, which leveraged Martin's racing connection to generate sales leads for the company. E-mail newsletter circulation ultimately topped 20,000. Responsible for all public relations strategy and execution for the company. Contributed critically acclaimed weekly three-panel NASCAR cartoon strip "In the Marbles" for Martin's e-mail newsletter. Contributed regular cartoon for "The Roush Report," official newsletter of Roush Racing.
  • Valvoline
    Sports Marketing Coordinator
    Valvoline Nov 1996 - Nov 1998
    Lexington, Kentucky, Us
    Managed Valvoline's stock car presence in NASCAR's top division, previously known as the Winston Cup Series. Responsible for leveraging the brand's multi-million-dollar investment to ensure maximum brand exposure and promotional and sales impact. Worked directly with the Roush Racing team and driver Mark Martin, overseeing driver appearances, autograph sessions, VIP and hospitality appearances, winner's circle activity and in-car camera presence. Was Valvoline's at-track P.R. representative and managed P.R. agency. Valvoline received the most exposure of any Winston Cup sponsor both seasons, according to industry monitoring service the Sponsors Report.
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  • Valvoline
    Mktg. Comm. Specialist
    Valvoline Nov 1994 - Nov 1996
    Lexington, Kentucky, Us
    Headed marketing communications efforts for the automotive chemicals (Pyroil) and antifreeze (Zerex) segments of the business. Wrote copy for marketing materials and managed public relations initiatives for both brands. Handled media inquiries and managed public relations agency of record. Consulted on Pyroil brand's involvement in NHRA Sportsman drag racing. Served as Valvoline's on-site P.R. representative for the month of May at the 1996 Indianapolis 500, working with driver Mike Groff and Walker Racing. Covered IndyCar racing for European racing magazine, F1 News. Contributing editor of the company's "The Driving Force" newsletter. Contributed "Refined Humor" three-panel comic strip for company newsletter.
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  • Long John Silver'S, Llc
    Comm. Manager
    Long John Silver'S, Llc Feb 1990 - Nov 1994
    Louisville, Ky, Us
    Responsible for writing, editing, layout and production of all internal communications, including quarterly company magazine (Ahoy!), weekly headquarters newsletter (LJS Gazette) and regular field communications (Management Digest). Wrote video scripts for training videos, speeches for members of executive team and press releases. Drew cartoons for training materials and company publications. Presented with LJS "Best of 1992" award.
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Rick Maynard Skills

Media Relations Crisis Communications Public Relations Social Media Marketing Social Media Press Releases Marketing Internal Communications Marketing Communications Corporate Communications Publicity Newsletters Community Development Strategy Integrated Marketing Strategic Communications Facebook Training Editing Speech Writing Communications Planning Publications Public Speaking Sports Marketing Copywriting Message Development Reputation Management Public Affairs Magazines Social Media Measurement Spokesperson

Rick Maynard Education Details

  • University Of Kentucky
    University Of Kentucky
    Journalism

Frequently Asked Questions about Rick Maynard

What company does Rick Maynard work for?

Rick Maynard works for Georgetown News-Graphic

What is Rick Maynard's role at the current company?

Rick Maynard's current role is Senior Manager, External Communications at Yum! Brands.

What is Rick Maynard's email address?

Rick Maynard's email address is ri****@****dic.com

What is Rick Maynard's direct phone number?

Rick Maynard's direct phone number is +185945*****

What schools did Rick Maynard attend?

Rick Maynard attended University Of Kentucky.

What skills is Rick Maynard known for?

Rick Maynard has skills like Media Relations, Crisis Communications, Public Relations, Social Media Marketing, Social Media, Press Releases, Marketing, Internal Communications, Marketing Communications, Corporate Communications, Publicity, Newsletters.

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