Rick Mccarty, Apr Email & Phone Number

Englewood, CO, US

Denver, CO

• Planned and conducted research and analysis to help program teams and program leaders develop, align and execute strategies and tactics to promote beef and to maintain a positive marketing climate for beef. Provided.
• Planned and managed the semi-annual Consumer Beef Index (CBI) research program which is the industry’s primary measure of consumer beef consumption and perceptions of beef. The CBI forms the strategic foundation for.
• Planned and managed the annual Consumer Image Index (CII) which tracks consumer perceptions of beef production and identifies consumer influencer targets for communications. The CII forms the strategic foundation for.
• Served as editorial director and senior writer for Beef Issues Quarterly, a beef industry trends analysis and issues intelligence journal. Chaired the Trends Advisory Panel that develops editorial content for the.
• Directed and managed the beef industry issues research program. Analyzed consumer attitudes to identify emerging issues and provide a strategic foundation for consumer communication in safety, nutrition, environment.

Denver, CO

• Planned, built, staffed and managed a nationally recognized issues management program designed to protect the marketing climate for beef and the business climate for beef production.
• Chief architect of the beef industry Bovine Spongiform Encephalopathy (BSE – aka Mad Cow Disease) crisis response plan. Led implementation of the plan on a limited basis following the first Canadian BSE case; served as.
• Organized the first U.S. scientific expert panel and developed the first comprehensive scientific resource on BSE designed for media, consumers and industry stakeholders. Planned and developed a BSE web site to provide.
• Planned, developed and managed an issue tracking/public opinion research program for the beef industry. National tracking surveys monitored public opinion about issues related to animal welfare, food safety and.

Denver, CO

• Planned, built, staffed and managed a national communications and public affairs division for the central management corporation of a nationwide system of agricultural banks.
• Managed and led public relations; market research; investor communications; corporate identity programs; publications; executive speeches; national advertising; and legislative communications.
• Managed advertising agencies, public relations agencies, research companies and graphic design firms.

Denver, CO

• Managed public and community relations, marketing and internal communications for a multi-campus college system serving the Denver metro area. Planned and directed public and media relations; served as media spokesman.
• Developed the first system wide college marketing program, formed a marketing committee and established a marketing and promotion budget.
• Developed an internal analysis system to provide marketing planning and evaluation data from college data systems.

Nashville, TN

• Planned and managed public and media relations programs for a regional medical center and university teaching hospital. Consultant to medical center office of program planning to develop marketing plans for new services.
• Taught undergraduate sociology courses. During postgraduate study, did research and writing in the areas of medical sociology and media coverage of technology/public affairs issues.

Lubbock, TX

• Planned, built, staffed and managed a comprehensive communications/marketing department for a newly chartered medical school and regional health sciences center.
• Managed media and community relations, employee communications, publications and health services research programs.
• Developed proposals for and planned and managed regional health information and health promotion programs.
• Helped develop an M.A. program in health communications in the Texas Tech School of Journalism and taught graduate courses in medical writing and health communications research.

Master Of Arts (M.A.), Communications Research

Activities and Societies: Kappa Tau Alpha Universityof Missouri School of Journalism - Communications Research. Thesis: how packaging.

Executive Business Program

Bachelor Of Science (Bs), Journalism & Advertising/Sociology