Led partnership and business development discussions with big pharma (Novartis, Pfizer), the American College of Cardiologists (ACC), Sientra, NASA, SpaceX, and the Department of Defense.

Collaborated with Chief Medical Officer and Chief Commercial Officer to demonstrate the solution’s value to potential investors, partners, and a range of healthcare stakeholders. Built and mentored a high-functioning, autonomous clinical operations team of ten to develop innovative approaches to growing human and veterinary markets; recruited and hired technical roles.

Acted as a bridge between the product team, regulators, and customers, to ensure responsiveness to market needs; served as an ultrasound imaging content expert for product teams. Defined the clinical and product roadmap and key verticals for customer segmentation; managed the product validation process including clinical IRBs (institutional review boards) and research.

Drove product strategy for radiology reporting solutions; defined the roadmap for every stage of the product lifecycle; gathered product and customer requirements; collaborated with engineering to deliver winning portable elemental analyzers; created multi-generational product plans and requirements for new products.

Developed marketing campaigns and sales engagement models to drive demand generation and pipeline conversion for radiology reporting solutions; achieved bookings and revenue targets through direct and indirect channel partners; developed and maximized third-party relationships, such as Physician User Group meetings, to identify clinical trends and product enhancements.

Responsible for creating cohesive, high-impact marketing plans, strategies, and tactics to drive growth. Managed the development of a Value Proposition House based on customer insights to provide the basis for project prioritization. Maintained robust physician relationships for medical advisory boards. Developed voice of customer platforms to facilitate new product development activities. Identified and managed industry tradeshows

Strategic marketing analyst in the medical device sector providing analysis of the ultrasound and ambulatory monitoring markets. Developed materials to communicate positioning strategies. Extensive product management experience; provided product leadership to cross-functional teams. Managed OEM relationships for product development and consulting services. Created and delivered executive briefings on the market and competitive dynamics to identify trends and opportunities to provide strategic direction for the business. Created branding strategy and developed messaging for marketing material and trade shows

Responsible for defining all marketing elements for new product development, including pricing analysis and execution of launch plans.Led cross-functional teams in finding solutions for critical product issues.Provided market analysis with a focus on customer insights and competition.Assessed revenue performance and ensured the development of programs, tools, and initiatives to improve performance.Drove product launches through communication and training.