Rick Peterson Email & Phone Number

Kirkland, Wa, Us

Amsterdam, Noord-Holland, Nl

Built and scaled B2B2C Venture, a high-performance 12-member team championing Philips Sonicare as the trusted partner of Dental Professionals in delivering innovative solutions that improve chairtime efficiency and patient outcomes.• Expanded dental professional influencer model, generating $350M in retail revenue through strengthened brand advocacy• Developed content marketing and patient recommendation strategies that address leading dental practice challenges, increased brand recommendation by 400% & established Philips as the #1 recommended power toothbrush globally• Driving strategic optimization of B2B lead funnel, extending market reach and advancing lead maturity to empower field sales teams with high-quality, conversion-ready opportunities• Forging strategic partnerships with Aspen Dental, Candid Aligners, & Harvard Dental School to extend reach & revenue• Serving as Philips’ Innovation Campus Leader, cultivating an inclusive, thriving environment for 180 oral care employees• Co-developed and implemented a strategic mentorship program designed to cultivate high-potential talent, fostering a pipeline of future-ready leaders capable of driving sustained growth, customer-centric innovation• Orchestrating strategic organizational redesign and talent realignment, ensuring B2B program continuity amid transition to Amsterdam HQ (1H 2025)

Amsterdam, Noord-Holland, Nl

Interim leader of a 9-member B2B2C Venture team, focused on positioning Philips as the go-to partner for healthcare insurers seeking to reduce cost of member care through innovative solutions that combine oral care and behavior modification.• Secured high-value programs with major healthcare insurers across North America and Western Europe, generating over $50M in revenue with partners such as BlueCross-BlueShield, Delta Dental, ONVZ, and Medicare Advantage• Partnered renowned Stanford Behavior Design Lab founder, Dr. BJ Fogg, to leverage behavior design in oral care solutions, integrating Sonicare power toothbrush and a coaching app, proven to boost health literacy & sustainable oral care habits

Amsterdam, Noord-Holland, Nl

General managed 4 business categories with a high-performing, 14-member team across B2C & B2B segments, driving $600M in revenue while achieving over 65% IGM.•Transformed Sonicare brush head innovation program by sharpening consumer insights and leading cross-functional collaboration across R&D, Design, Procurement, and Manufacturing teams to deliver $350M revenue and 15% growth •Fast-tracked Water Flosser portfolio expansion and superiority, introduced a patented nozzle technology, advanced clinical science, and optimized marketing strategy to drive 200% increase in category sales revenue•Led strategic M&A initiatives, including an investment in Candid Clear Aligners, positioning Philips for potential acquisition and long-term, sustainable leadership in the dental care ecosystem•Championed organizational redesign and talent transformation, upskilling the global product team and overseeing a seamless transition to the Amsterdam HQ, ensuring operational continuity and future scalability

Portland, Or, Us

Spearheaded a $25M strategic partnership with Microsoft and Best Buy to drive adoption of digital pens for Windows 10 devices. Developed and executed an immersive, trial-based merchandising strategy that enhanced customer engagement and drove a 40% attachment rate of digital pens with pen-enabled Win 10 devices.

Portland, Or, Us

Led a Business Development team, driving sales across key markets in the US, Europe, Japan, and China. Transformed the BD team into top-tier consultative sellers through targeted upskilling programs and enhancing their strategic engagement capabilities. Secured high-impact partnerships with global leaders like T-Mobile, Orange, Delta Airlines, and Google X, to significantly expand market presence and accelerate revenue growth.

Portland, Or, Us

Directed global B2C strategy, product launches, content marketing, and alliance management. Drove the digital pen accessory category to $35M in revenue by implementing innovative content marketing and digital strategies, resulting in a 400% increase in conversions. Strengthened market positioning through cross-functional collaboration and strategic partnerships, ensuring sustained growth in a highly competitive landscape.

Portland, Or, Us

Led the Digital Art division, managing a 5-member team responsible for comprehensive marketing strategy, product launches, retail experience, and P&L oversight. Spearheaded revitalization of a $200M mature portfolio through innovative product positioning, strategic partnerships, and digital-first marketing campaigns. Positioned the brand for sustained market leadership and achieved 120% growth in sales by establishing category captain role and executing high-impact merchandising at Best Buy, Staples, and Apple Stores.

RPM is an innovation consultancy focused on partnering with health and wellness startups to provide strategic marketing insight and hands-on expertise in developing business models, market entry plans, clinical / regulatory strategy, premium industrial design, etc.Consulted startup spun out of nLIGHT Photonics, leading the innovation of laser wellness devices for B2C & B2B. Uncovered $50M opportunity in laser weight management, guiding the design and development of a patented laser device. Designed and executed the regulatory strategy for Class-II Medical Device certification, positioning the company for rapid market entry and scalable growth.

Camas, Washington, Us

Launched B2C division for laser wellness products, drove marketing strategy and alliances with Sephora, Amazon, Philips, SEB. Revamped PR program to build nLIGHT’s voice of leadership, resulting in listing on INC magazines "500/5000 Fastest Growing Private Companies"

Woodinville, Wa, Us

Directed global marketing team across B2B & B2C divisions at Precor Fitness, spearheading the launch of a new brand foundation and industry leading fitness innovations, achieving 125% of sales plan. Leveraged strategic partnerships, including Hilton Hotels, to drive growth, product trial and elevate Precor to #1 provider of fitness solutions in the Hospitality channel.

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

St. Louis, Mo, Us

Assisted in the management of a 150 car fleet, achieving 50% fleet growth during tenure