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Rick Martinez Email & Phone Number
Senior Director Digital Consumer Experience
at
Orlando Health
1 work email found
@hf.org
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director Digital Consumer Experience
Location
Greater Orlando, United States, United States
Who is Rick Martinez? Overview
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Quick answer
Rick Martinez is listed as Senior Director Digital Consumer Experience at Orlando Health, based in Greater Orlando, United States, United States. AeroLeads shows a work email signal at hf.org and a matched LinkedIn profile for Rick Martinez.
Rick Martinez previously worked as Vice President Digital Strategy & Digital Consumer Experience at Health First and Director of Digital Technology at Adventhealth. Rick Martinez holds Master Of Business Administration - Mba, Data Analytics Concentration from Louisiana State University.
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{first}.{last}@hf.org
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Profile bio
About Rick Martinez
Vice President of Digital Strategy and Consumer Experience with over 25 years of experience in technology, data analytics, digital marketing, and innovation. I have worked with diverse organizations such as Pfizer, Intel, the FBI (Top Secret Clearance), and ABB, as well as e-commerce and social media startups acquired by Google. I also have extensive experience in the highly regulated healthcare industry. These experiences have given me significant insights into consumer mindsets, strategies, risk, cost, scalability, and how and when to apply technologies that work. I am also an avid outdoorsperson and mountaineer who has hiked some of the tallest mountains worldwide, including Mt. Kilimanjaro and Mt. Aconcagua (23k ft).Areas of expertise include: • Digital Transformation Leadership: Proven capability in leading significant, multi-year digital transformation initiatives, evidenced by a 400% increase in consumer engagement and substantial ROI improvements within various roles. • Strategic Technology Planning and Execution: Demonstrated experience in devising and implementing technology strategies that support organizational goals, including a $10M project development from the ground up and achieving an estimated 10-year projected ROI of over $250M. • Global Application Deployment: Experience deploying large-scale enterprise applications across various time zones and industries, including healthcare, hospitality, and e-commerce. • Cross-Functional Team Leadership: Extensive experience managing and mentoring large teams and fostering collaboration across departments and external partners. • Operational Excellence and Platform Stability: Managed complex technology ecosystems, including CRM and e-commerce platforms. • Customer Relationship Management (CRM) Systems: Established CRM teams and implemented Salesforce CRM, resulting in significant increases in consumer reach, operational savings, customer engagement, and organizational efficiency. • Innovation and Human-Centered Design: Demonstrated use of human-centered design practices to drive consumer-centric digital transformation. • Budget and Financial Oversight: Managed significant departmental and project budgets, including yearly multi-million department budgets and CAPEX/special projects. • Software Development and Engineering: Hands-on experience in software development and leading the architectural design of multiple enterprise-wide systems.
Listed skills include Microsoft Sql Server, E Commerce, .Net, Databases, and 46 others.
Current workplace
Rick Martinez's current company
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7 roles
Rick Martinez work experience
A career timeline built from the work history available for this profile.
Vice President Digital Strategy & Digital Consumer Experience
Current- Spearheaded the development of strategic end-to-end product plans and roadmaps, aligning with organizational priorities and enabling a multi-year technology transformation
- Directed and negotiated an organization-wide CRM solution, improving the consumer and patient journey and enhancing service line data, analytics, and business intelligence
- Develop and implement data analytics and business intelligence platforms to identify market, growth, and resource allocation opportunities
- Craft the transformation to a data-driven, consumer-centric, digitally enabled organization by leveraging human-centered design practices across teams, reengineering our digital footprint, and adopting new.
- Established the Office of Experience along with an overseeing leadership team across the IDN
- Manage the development of a new and modern brand refresh across the organization. The new brand includes a newly redesigned web presence (HF.org), the cornerstone of Health First’s new digital front-door.
Jun 2019 - Present
Director Of Digital Technology
- Directed a three-year-long, $10M project to develop AdventHealth.com from the ground up as part of a strategic organization rebrand.
- AdventHealth.com has won numerous national Best Site Design and Best Social Media awards.
- Strategically led the design, development, implementation, and user experience for all consumer-facing websites for 50 Hospital campuses, 100+ Outpatient facilities, Institutes, Physician Groups, and CentraCare Urgent.
- Managed multi-million dollar yearly department budget and responsible for around $7M yr. in CAPEX/special projects
- Led the development and integration of innovative, best-of-breed healthcare consumer tools, including hospital price estimation tools, enhanced physician directory with ratings and reviews, appointment scheduling for.
- Established AdventHealth’s Customer Relationship Management (CRM) Team and implemented Salesforce CRM across the organization
Apr 2016 - Jun 2019
Director Of Web Engagement And Development
- Directed the design and development of marketing websites and consumer-facing web applications for 23 hospitals and over 100 physician practices, enhancing digital presence.
- Responsible for managing a large department budget, contractors, and human resources to execute the development of software applications and web-marketing programs, including email campaigns, online advertising.
- Collaborated with cross-functional teams, including vendors, marketing administration, physicians, MIS, and legal, to ensure seamless project execution and customer satisfaction.
Dec 2015 - Apr 2016
Sr. Systems Architect & Team Lead
- Provided technical executive consulting services for Holiday Inn Clubs and Resorts, designing and architecting the R.Op.E.S system, achieving an estimated $300k annual cost savings by consolidating operations and.
- Led three concurrent teams of 5-7 developers on the development of R.Op.E.S, ensuring timely and quality delivery of project milestones.
- The new system connected financial systems, reservations, and booking orders by providing a common framework using the ESB publishing/subscriber model
- Converted several modules and business logic from Java to.NET, enhancing system performance and interoperability.
Jun 2015 - Nov 2015
Director Of It
- Led all aspects of the IT Department, overseeing the technology strategy for the MaximizedLiving chiropractic franchise, ensuring alignment with organizational goals.
- Successfully migrated and integrated Salesforce from a custom C# CRM platform, helping increase customer retention by 25% YOY and boosting sales by 35%
- Migrated an in-house custom E-Commerce site to a SaaS solution, increasing online sales by 40% in the first year and deploying the solution to over 1,000 affiliated doctor offices across North America and the Caribbean
- Implemented a new franchise network-wide e-Learning/Learning management system (LMS) that contributed to new revenue streams for the organization. The new LMS system helped generate $200k of additional income in its.
- Plan, architected and developed a data warehouse solution for reporting and analytics
- Implemented multi-site telecommunications strategy between offices
Sep 2013 - Jul 2015
Channel Intelligence/Sr Software Engineer, Lead
- Channel Intelligence (Acquired by Google) is an industry-leading technology and marketing services company that helps retailers and manufacturers make their products and services easier for consumers to find and buy.
- Architected backend web services and completed SOA infrastructure
- Worked as Senior Software Engineer to develop their Hadoop (big data software framework) infrastructure
- Worked as team lead for the then-new social media app called myList.
- Fully converted a system originally developed in C#, MVC, and WCF to a JAVA middle tier and various back-end storage systems, including MongoDB, Azure, and SQL server
Jan 2011 - Sep 2013
2 education records
Rick Martinez education
Master Of Business Administration - Mba, Data Analytics Concentration
Louisiana State University
Bachelor Of Science - Bs, Computer Sciences
Universidad De Puerto Rico
FAQ
Frequently asked questions about Rick Martinez
Quick answers generated from the profile data available on this page.
What company does Rick Martinez work for?
Rick Martinez works for Orlando Health.
What is Rick Martinez's role at Orlando Health?
Rick Martinez is listed as Senior Director Digital Consumer Experience at Orlando Health.
What is Rick Martinez's email address?
AeroLeads has found 1 work email signal at @hf.org for Rick Martinez at Orlando Health.
Where is Rick Martinez based?
Rick Martinez is based in Greater Orlando, United States, United States while working with Orlando Health.
What companies has Rick Martinez worked for?
Rick Martinez has worked for Orlando Health, Health First, Adventhealth, Florida Hospital - Adventist Health System, and Self-Employed Contractor.
How can I contact Rick Martinez?
You can use AeroLeads to view verified contact signals for Rick Martinez at Orlando Health, including work email, phone, and LinkedIn data when available.
What schools did Rick Martinez attend?
Rick Martinez holds Master Of Business Administration - Mba, Data Analytics Concentration from Louisiana State University.
What skills is Rick Martinez known for?
Rick Martinez is listed with skills including Microsoft Sql Server, E Commerce, .Net, Databases, Software Development, C#, Asp.Net, and Vb.Net.
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