I’ve cheated death three times (at least).- Once because I thought I was immortal.- Another time because I just wasn’t paying attention.- The last time was because of a health issue.You’d think it would have taught me, “Be safe!” But it did the exact opposite.You can die tomorrow. Do you want to go down with regrets by living a “safe” life?Innovation isn’t safe, but it is what I live for.ENGINEERING ➡️ MARKETINGFrom engineering to product management to marketing - my career has run the life of a product, inception to go-to-market. When you’re bringing a product into the world, you don’t want the same old thing that everyone else has.-> You need to innovate.-> You need to solve your customer’s problems.-> You need to get into the heads of your customers and understand HOW they want to use that product.I work with products that make lives better.And, I was born curious!As early as I can remember, I was taking things apart to understand how they work. Eventually I was able to put it back together again, usually it worked! I have gotten better at re-assembling over the years and have taken on the interesting challenge of assembling teams as well as products.EDUCATE AND BRANDAll the roles I’ve pursued in the past 20 years, tap into my core strengths: ► Passion for learning, coaching, and mentoring.► Ideation and breakthrough thinking.► Looking at problems holistically.► Mobilization to guide employees and customers to adapt to change rapidly.► Lead with trust by allowing my team to be the “experts” - the anti-micro manager.► Move quickly.Sure, I’ve looked death in the eye a time or three, but those experiences changed my way for the better. I know the importance of innovation. I know the importance of people. With a well-run team and innovative thinking, product marketing is unstoppable.Want to talk about product marketing? Email me rick.nortier@comcast.net