I bring 20+ years of digital media/programmatic expertise and provide programmatic strategy, business development, product management, marketing consulting services, and operate as a fractional executive remotely in Austin, Texas. Specialty areas include Publisher Development (display, omni-channel video), Programmatic and Digital Strategy, Monetization, Yield Optimization, Demand Development, Product Mgmt, DOOH, and more across AdTech sectors.Contract work includes:(December 2017 - Current)AdaptMX/Appmonet (The founding members of Appmonet rebranded to AdaptMX in 2020) - Key contributor across ad revenue optimization solution for Publishers (in PreBid) low to no cookie /dataless (low signal) mobile web and desktop supply. In early 2022 we launched our "Display+" enhanced programmatic ad units solution, helping brands and agencies improve campaign level ad performance across mobile web and desktop campaigns. Appmonet's in-app brand revenue optimization solution sold to Verve Group in 2020.Prohaska Consulting- Programmatic Consulting Firm (September 2014 - January 2020) Worked across 50+ client engagements with key areas of focus across Publisher Development, Programmatic Strategy, Digital Out of Home, Demand Development, Media Buying, and New Business.Zoom Media - DOOH Video network in over 4,000 health clubs and fitness centers across the country (January 2017 - January 2018)-Demand Development.-Programmatic Strategy -Audience Extension-SSP, DSP, ATD partnerships.-Sales introductions, materials, training, and collaboration.Outcome Health - Patient Point of Care Video Network (January - July 2016) Programmatic Strategy and Demand Generation Consultant: Point-of-Care Health and Wellness marketing company in the (DOOH) / Connected TV vertical. -Successfully connected over twenty DSP Partners-Programmatic Strategy -Coached up and trained in-house Account Director on programmatic media.For business inquiries please email rick@rolmediapartners.com

Key contributor driving revenue and relationships across solutions for the the sell side and buy side. I have been with AdaptMX since inception.​Supply Side: Cookieless/Dataless (Low Signal) Ad Revenue Optimization for Publishers through AdaptMX proprietary technology for PreBid.Demand Side: "Display+" Ad Units help agencies improve campaign level performance across mobile web and desktop display through our programmatic enhanced ad units.

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Optimizing Brand Ad Revenue In Apps with In App Header Bidding.As of December, 2020 Verve Group, a global brand performance ad platform, announced the takeover of AppMonet’s SDK header bidding business. https://bit.ly/AppMonet

Prohaska Consulting helps publishers, agencies, brands, tech providers, trade groups and investors grow revenue, create business opportunities, and increased operational effectiveness and efficiency as a direct result of our counsel. -One of the first 20 employees successfully working across 50+ different client engagements in areas including Publisher Development, Programmatic Strategy, Demand Development, Media Buying, New Business, and Digital Out-of-Home.

On-Site Consultant working with executive management and VP of Sales across:-Demand Development.-Programmatic Strategy.-SSP, DSP, ATD partnerships.-Sales introductions, materials, training, and collaboration.

MBuy is the programmatic digital advertising buying platform (DSP) division of MediaOcean built for independent advertising agencies. -Created and sold complex programmatic media strategies and solutions powered by MBuy’s DSP (Demand Side Platform), AdBuyer, to independent agencies in Northeast Region.-Won agency business with Converge Direct, Morpheus Media, Eric Mower & Associates, Westat Communications, Lowe Profero, Wahlstrom, UMarketing, Heartbeat Ideas, Maximum Media, KWG, and more.-Drove new business wins by collaborating with 3rd party data providers on programmatic media strategies including Neustar AdAdvisor, Exelate, AddThis, ReactX, Digital Element, BIZO, Integral Ad Science, Proximic, etc.-Successfully sold PMP (Private Marketplace) deals bundled with audience based media buys.-Hired and trained two Sales Directors to help build the Northeast Sales Territory.-Introduced territory strategy to Northeast Sales Team to drive targeting efficiency of new business prospects.

Powered by the patented Visible Measures platform and Viral Reach Database™, the analytics video system that fuels the Ad Age Viral Video Chart, Visible Measures allows advertisers to buy user-initiated views in social video, making it the only video ad network with the capability to both drive and measure user-initiated views and Earned Media.-Sold Visible Measure’s digital video advertising solutions bundled with analytics and measurement to Senior NY agency executives within tightly defined territory.-Won new business with Universal McCann, PHD, Earthquake Media, and Targetcast.

MyLikes is a word-of-mouth/social media advertising platform developed by accomplished ex-Googlers (including many who developed AdWords/AdSense)MyLikes helps marketers to connect with the largest content publishers on the social web, who spread relevant marketing messages to their millions of friends and followers via Facebook, Twitter, and YouTube. Marketers are now part of the conversation - yet pay only for engagement/results.-Won new business from agencies including Mediavest, Mediastorm, OMD, Zenith Optimedia, Morpheus Media, Horizon, among others. -Presented core benefits of the MyLikes platform including performance-based pricing (CPC and CPV), scalable creation and distribution of branded UGC, earned media measurement.

Brickfish is a performance-based, cross-social media distribution platform that powers peer-to-peer brand engagement. With unparalleled metrics and reach, Brickfish programs offer extensive analytics and reporting surrounding all activity on the Social Web including unmatched ROI for your brand over all other forms of display, online or offline. Brickfish programs energize viral sharing among consumers via the Social Web and was a 2009 OMMA Award winner for Best Viral Campaign.-Closed new business with major brands including Kenneth Cole, Dell, QVC, Le Creuset Cookware, Center for Disease Control, Alternative Apparel, David’s Bridal, White Wave Foods and Cadbury Adams.-Highest ranking sales producer in 2010. -Integrated programs powered by Brickfish into clients’ “owned” media channels including web site, Facebook brand page, email database, Twitter following, etc.

Managed East Coast digital sales team and responsible for relationships with brand agencies and Fortune 500 clients across the East Coast for Future US digital and emerging media properties. Sold digital display (banners, pre-rolls, road blocks, take overs, interstitials) and sponsorships across GamesRadar.com, MacLife.com, GuitarWorld.com, and other Future US web sites. Introduced and sold PlayStation Qore (available on PS3 Network) high definition video integrations to consumer brand marketers and ad agencies.-Closed over $7 million in new business selling rich media ad units, custom roadblocks and takeovers, interstitials, video pre-roll and mini-sites.-Top consumer brands sales producer 2006, 2007, 2008, 2009.-Hired, trained and managed consumer East Coast Sales Manager and West Coast AE.-Successfully sold to agencies including Univeral McCann, Mindshare, VML, Mediavest, MEC, Starcom, PHD, Tangible Media, RDAI, Digitas, and others.-Partial client list included U.S Army, SONY Electronics, Intel, Progressive Insurance, Wendy’s, Gillette, Schick Energizer, Axe, Castrol, Comcast, Nintendo, NBC, Coca-Cola, Kraft, Burger King, MTV Harmonix, and HBO.

Bolt Media was a full service social media company that reached teens and young adults 13-34. The flagship web property was Bolt.com. Sold digital display, sponsorships, and influencer based word of mouth media programs to brand marketers and ad agencies.-Sold over $1 million in advertising to agencies and brands for calendar year 2005.-Established solid blue chip client base including SONY, Reebok, J&J, Universal Music, American Legacy Foundation, Kohl’s, Target, CDC VERB and the US Army.

SPACE.com and LiveScience.com (acquired by the Tech Media Network) are the Internet’s most visited multimedia web sites exploring the world of outer space, science, and technological innovation. Sold digital display and sponsorships to brand marketers and ad agencies.-Highest ranking agency sales producer 2004.-Established solid blue chip client base including Intel, Warner Brothers, Radio Shack, Vonage, American Express, XM Satellite Radio and SONY Electronics.