MCC Label is the world’s largest label printer. MCC has digital printing plants in over 200 locations worldwide producing labels for all major CPG and Food & Beverage customers. MCC experienced significant challenges for two years attempting to launch ecommerce label websites and supporting landing pages. Hired to solve existing problems, successfully lead the in-house and 3rd party development teams, and manage the required development and successful launch in just two months. Collaborated with marketing teams and plant sales teams across the globe to develop a robust and impactful digital web and eCommerce presence. Leveraged deep technical and developmental skills led the Dev Team web development in Magento and CloudLab - PrintQ.Managed the off-shore CloudLab Dev Team for back-end development, fixes, and releases, while serving as Scrum Master performing JIRA board management, story points, bugs, fixes, and process improvement. Responsible for JIRA backlog grooming, burn down, and velocity reporting. Technical expertise and leadership skills as the Digital Team Lead for team stand up and scrum meetings. Analytics and reports management to ensure every stakeholder and team member was up to date with project status, requirements, and timelines.• Successfully developed and launched new MCC Label eCommerce channels and landing pages, resulting in a 128% increase in online sales within six months.• Led the MCC Digital Development Team in implementing new SEO strategies, resulting in a 140% increase in organic traffic and a 138% increase in search engine rankings.• Successfully managed multiple development projects simultaneously, with on-time delivery and withing budget constraints.• Led the implementation of new UX/UI design elements, resulting in a 126% increase in website engagement and customer satisfaction.

Delta Faucet Company, a subsidiary of Masco Corporation, manufactures and markets faucets, bath/shower fixtures, and toilets under the mainstream Delta, economy Peerless, and luxury Brizo brand names.Spearheaded the development and execution of Delta Faucet Company's digital strategy, including the introduction of new product lines, while working closely with global sales and marketing teams to drive revenue growth.Acted as an Agile Project Manager - Analyst responsible for the delivery of innovative digital solutions, driving change and continuous improvement by applying agile methodologies to digital product development and marketing activities.• Managed a cross-functional team of Delta Digital Development experts, providing leadership in Drupal and Salesforce Commerce Cloud, and oversaw collaboration with external partners and stakeholders to ensure timely delivery of high-quality digital products.• Worked collaboratively with the 3rd party Born Dev Team to ensure efficient delivery of back-end development, fixes, and releases in SFCC, while ensuring compliance with Delta's digital standards and industry best practices.• Employed Scrum methodology to manage the JIRA board and oversaw the backlog grooming process, led the team to improve processes, enhance productivity, and drive high-quality product delivery.• Utilized data analytics provided by the 3rd party Barkley Team to drive sales and marketing insights and worked with Feedonomics to manage omni-channel listings and data.• Provided leadership to Delta Digital Team members by leading stand-up and Scrum meetings, established clear objectives and expectations, and promoted teamwork and collaboration across the organization.• Developed and presented regular progress reports to senior leadership, provided strategic insights and recommendations to drive continuous improvement and innovation in Delta's digital products and services.

LifeMade® Products LLC manufactures temperature-control packaging products, thermal shippers, refrigerant gel packs, serving the commercial, healthcare, pharmaceutical industries and Lifoam™ Consumer Products.Reported to the Marketing Director while leading a dev team for the Lifoam and LifeMade digital initiative to improve overall digital marketing strategy, market impact, brand recognition and maximize digital traffic. Spearheaded the Agile management project to strategize, develop and implement the Covid-19 vaccine shipping container and coolers website and landing pages. Leveraged Lifoam's decades of experience in cold chain packaging expertise providing temperature-controlled solutions designed to meet the ultra-cold and other required Covid-19 vaccine shipping temperatures for the Covid-19 vaccines safety. Lifoam's new ultra-cold temperature, innovative, and pre-qualified solutions have been instrumental in supporting the nationwide efforts to ship, protect, and deliver Covid-19 vaccines to clinics, pharmacies, hospitals, and vaccination sites worldwide.• Led the Lifoam and LifeMade digital initiative to improve overall digital marketing strategy, market impact, brand recognition and maximize digital traffic.• Spearheaded the Agile management project to strategize, develop and implement the Covid-19 vaccine shipping freezer/refrigerated containers, coolers website and landing pages.• Leveraged Lifoam's decades of experience in cold chain packaging expertise providing temperature-controlled solutions designed to meet the ultra-cold and other required vaccine shipping temperatures for the COVID-19 vaccines safety.• Instrumental in supporting the nationwide efforts to ship, protect, and deliver Covid-19 vaccines to clinics, pharmacies, hospitals, and vaccination sites worldwide.• Collaborated with cross-functional teams to ensure timely delivery digital products while ensuring compliance with company's digital standards and industry best practices.

ModCloth was founded in 2002. ModCloth is an online website selling vintage Indie women’s apparel. ModCloth grossed $150 million in 2014. In March 2017, ModCloth was acquired by Jet.com, subsidiary of Walmart. October 2019, Walmart sold ModCloth to a private equity firm - Go Global Retail.Played an instrumental role in the retail company's success. With a deep understanding of Agile methodologies and technical skills, I effectively managed a team of 9 developers, 3 testers, and 12 offshore back-end SFCC Dev Team members to deliver high-quality B2C - Salesforce Commerce Cloud eCommerce products and services.Interacted daily with the 5-member Go-Global Retail executive team, customer service director, and team members to develop a comprehensive list of fixes, features, requirements, and enhancements for the company ecommerce platforms. In this capacity, served as a Scrum Master leading daily Zoom meeting stand-ups, team scrum meetings, and prioritized tasks using JIRA management skills.Responsible for managing Salesforce Commerce Cloud product updates, bug fixes, UAT testing, and product releases, ensuring that all releases were delivered on-time and met company's quality standards. Reviewed, evaluated, and recommended new ecommerce, CRM, and PIM Platforms to streamline the company's operations and enhance its customer engagement. Additionally, used marketing automation platform to boost automated email strategies and campaign click-throughs, delivering measurable results that contributed to the company's growth.Additional responsibilities included 3rd party platform review, evaluation, recommendation, contract negotiation, and implementation. As a result, enhanced the company's capabilities, ensuring its continued growth and success.

Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest privately held. Headquartered in Ingelheim, Germany it operates globally with 146 affiliates and more than 47,700 employees. The company is privately held and fully owned by the Boehringer, Liebrecht and Von Baumbach families. The company's key areas of pharmaceutical interest are respiratory diseases, immunology, and oncology. Responsible for providing strategic support to the Payer and Health Systems Marketing (PHSM) teams. Role involved consulting, analyzing, and strategizing with the PHSM teams, conducting extensive interviews and meetings with 30 stakeholders and leaders to understand the marketing challenges, process issues, technology stack issues, and competitive intelligence. Based on the interview findings, analyzed, and developed several deliverables and recommendations, including a Digital Marketing Roadmap, PHSM Marketing Strategies and Tactics, Gap Analysis, Technology Analysis, Platform Analysis, and Competitive Analysis. Created a Naming Convention Guide with Best Practices, Tagging - Taxonomy Guide with Best Practices, SOPs for Adobe Marketing Cloud, SFMC, Veeva, Veeva CRM, Scoreboard and Dashboard Reporting, and Guide for Sales Team MS Outlook Best Practices.• Identified the need to add the Adobe Marketo automation module to measure ABM efficiently and effectively. • Developed a comprehensive payer digital marketing roadmap. • Conducted a thorough analysis of sales and marketing metrics, identifying areas for improvement. • Provided guidance on best practices for tag management, data governance, and data quality. • Led the development of a comprehensive marketing operations plan.

Eli Lilly and Company has offices in 18 countries and Lilly products are sold in 125 countries. Lilly was the first company to mass-produce the polio vaccine developed by Jonas Salk. One of the first pharmaceutical companies to produce human insulin using recombinant DNA including Humulin, Humalog, and the first approved biosimilar insulin product in the US, Basaglar. Lilly is currently the largest manufacturer of psychiatric medications and produces Prozac, Dolophine, Cymbalta, and Zyprexa. Product-Project Manager in the Lilly IT Digital Capabilities department. Worked directly with 30 Lilly drug brand marketing teams to develop, implement, train, and implement change management roadmap for the custom-built "Canopy" marketing automation software platform. Responsible for managing a team of seven full stack developers and four QA testers to develop "Canopy" automation software’s "Content" applications and integrations with SFMC, VeevaCRM, and DAM platforms.Canopy platform product owner responsible for product marketing, and training. The goal of the Canopy marketing automation project was to develop a custom marketing automation program to automate manual Excel spreadsheet campaign input processing techniques. The Canopy marketing software project was successfully implemented and is helping Lilly brand marketing teams more efficiently reach HCPs (Health Care Providers), payers, and health systems. The Canopy platform is successfully engaging ABM targets with the right content at the right time and ultimately increasing the number of Lilly pharmaceutical prescriptions written.• Led the Content Dev Team and successfully automated the marketing campaign processes saving Lilly brand teams and their creative teams hundreds of hours per campaign.• Successfully led the change management and training to move the Lilly brand teams from the labor-intensive Excel campaign management to the new Canopy marketing automation platform.

Jarden Home Brands | Jarden Consumer Solutions - consumer products companies. Formed by the spin-off of Ball Corporation's canning business, the companies were a conglomerate of over 200 consumer brands, particularly in the outdoors and home appliances market. Some of the well-known Jarden brands are - Abu Garcia®, Ball®, Berkley®, Bicycle®, Coleman®, First Alert®, JT®, K2®, Lehigh®, Loew-Cornell®, Marmot®, Mr. Coffee®, NUK®, Oster®, Penn®, Pine Mountain®, Rawlings®, Shakespeare®, Sharpie®, Stearns®, Sunbeam®, and Volkl®. Newell Rubbermaid Brands purchased both JHB and JCS in mid-2016 for $13.5 Billion and moved the marketing team from Fishers, IN to Hoboken, NJ.Served as the JHB marketing team leader for several brands, including Ball, Kerr, Golden Harvest, Sharpie, and NUK. Responsibilities included overseeing digital marketing, e-commerce development and management, merchandising, advertising, sales promotions, multi-channel marketplace management, Google AdWords and Analytics, outside agency, and 3rd party partner management. Responsible for daily management of SEO, SEM, Facebook, Amazon, BizRate, Commission Junction, BazaarVoice, SFCC, Olapic, Optimizely, Salesforce, Google Tag Manager, and Google Shopping. Managed the Cognizant Back End Dev Team and JIRA ticketing system to facilitate project development management.• Increased email campaign sales revenue by 168%, resulting in significant revenue growth for the company.• Achieved a 237% increase in overall gross sales revenue for FreshPreserving.com in 2017 through targeted digital marketing strategies and e-commerce management.• Grew website traffic conversions by 248%, resulting in increased sales and revenue for the company.• Successfully implemented a new multi-channel and marketplace management strategy that improved sales and brand visibility across various platforms.• Streamlined JIRA project management processes, improving efficiency and timely completion of initiatives.

Jarden is a consumer products company. Formed by the spin-out of Ball Corporation's canning business, the company is a conglomerate of consumer brands, particularly in the outdoors and home appliances market. Some of the well-known Jarden brands are - Abu Garcia®, Ball®, Berkley®, Bicycle®, Coleman®, First Alert®, JT®, K2®, Lehigh®, Loew-Cornell®, Marmot®, Mr. Coffee®, NUK®, Oster®, Penn®, Pine Mountain®, Rawlings®, Shakespeare®, Sharpie®, Stearns®, Sunbeam®, and Volkl®.Senior JCS eCommerce EVP promoted me to Senior Marketing Product Manager. Traveled to Toronto, Canada to hire, train, and lead a brand-new five-person Canadian marketing team. The sudden loss of all team members was due to the Newell Rubbermaid $13.5 billion buyout of Jarden. Managed 14 D2C websites and rebuilt the marketing strategy, including brand marketing, sales promotions, merchandising and creative development, marketing automation, and email campaigns. Project managed the technical team in website improvements, affiliate programs, and multi-channel retailer and marketplace management.• Successfully increased sales for all 14 brands, beating prior year numbers by 116-168% four weeks after arrival.• Used Marketo automation platform to enhance automated email strategies and campaign click-throughs.• Implemented CommerceHub, saving 25-30 hours per week for each marketing brand specialist resulting in improved efficiency uploading products to Omni-Channels.• Drove improvements in the marketing team's management of 3rd party platforms, such as Amazon, eBay, Walmart, Newegg, Rakuten, Channel Advisor, and CommerceHub, resulting in increased sales growth and effective sales channel management.

Jarden is a consumer products company. Formed by the spin-out of Ball Corporation's canning business, the company is a conglomerate of consumer brands, particularly in the outdoors and home appliances market. Some of the well-known Jarden brands are - Abu Garcia®, Ball®, Berkley®, Bicycle®, Coleman®, First Alert®, JT®, K2®, Lehigh®, Loew-Cornell®, Marmot®, Mr. Coffee®, NUK®, Oster®, Penn®, Pine Mountain®, Rawlings®, Shakespeare®, Sharpie®, Stearns®, Sunbeam®, and Volkl®.Agile team leader and strategic decision maker led the development of a digital roadmap and technology stack template to extend across all JHB D2C brands. Improved marketing automation platforms to enhance automated email strategies and campaign click-throughs. Led the 3rd party Cognizant back-end developer team to design, implement, and optimize the new SFCC – Salesforce Commerce Cloud e-commerce website template. Additionally, responsible for strategic decisions, technical implementation, and management of various platforms and strategies, including SEO, SEM, mobile optimization, Facebook advertising, Google AdWords and Analytics, CRMs, and UAT. Additional 3rd party platforms implemented; BizRate, Commission Junction, BazaarVoice, DemandJump, Olapic, Optimizely, Bronto Email, Google Tag Manager, and Google Shopping.• Led the technical and strategic role in building, implementing, and optimizing all new D2C SFCC platform e-commerce websites. Served as project management lead and was responsible for taking FreshPreserving.com from startup to $2.2 million gross revenue in just 10 months.• Successfully negotiated contracts, pricing, and led the implementation of various partner platforms on all new D2C brand websites, resulting in improved efficiency and sales growth

PolicyStat, a SAAS company providing the #1 industry-leading policy & procedure management SAAS software for hospitals, labs, outpatient clinics, health networks and other regulated industries (Recently sold for $30+ Million). Responsible for developing marketing roadmap and strategies to take PolicyStat from a SAAS startup to a viable #1 industry leading brand. Using Agile methodologies designed and developed new PolicyStat.com WordPress website using offshore dev team. Created digital marketing and content strategy. Implemented Marketo marketing automation. Increased brand awareness through traditional marketing, offset print media, digital, web, social media, press releases, keyword strategies, CRM, SEO, PPC, Google AdWords, Google Analytics, and email drip campaigns. Implemented marketing automation software and analytics software.Increased the following metrics;• Website Traffic 241%• Unique Visitors 263%• Mobile Sessions 1,644%• Tablet Sessions 226%• Click Through Rate 198%• Pages Per Session 173%• Demo Requests 195%• Reduced Bounce Rate 97%

Business owner who purchased, designed and developed land & building into an on-going $3.2 million business. Developed and implemented marketing plan, website design/development and email campaigns. Hired & trained sales team, managed and marketed the venue for special events, weddings, business conferences, and charity fund raisers. Worked behind the scenes and directly participated in events while managing a staff of thirty plus employees and multiple catering companies to insure enjoyable, memorable, and successful events. (Note: I am currently not involved in any day to day activities or management of this business. I am only one of the business owners.)

Banquet & hospitality business center specializing in upscale weddings and business conferences Key partner is negotiating and purchasing the property. During construction phase designed building plans, determined interior decor, managed bidding process and supervised subcontractors. Post construction developed marketing plan. The only partner involved in the business on a daily basis. Managed and marketed the venue for special events, weddings, business conferences, charity fund raisers and more. As the General Manager worked in direct participation of all events of up to 600 people while managing a staff up to 30 employees in order to insure enjoyable and successful events.Accomplishments:Entrepreneurial - Business Start-up: Developed a business and marketing plan for financing construction of a 19,500 sq. ft. building gaining bank approval for a budget of $2.5MM for facility and improvements.Construction Project Management: Managed construction in conjunction with engineering firms, contractors, sub-contractors, local utility companies, county inspectors, state and county agencies.Marketing and Sales Management: Developed; logo, marketing and advertising plan, sales literature, sales team, social medias, website and digital marketing tools.Sales Goals Exceeded: In first business year (2008) exceeded first-year Proforma projections by 116%. First quarter (2009) sales exceeded Proforma projections by 111%.

Manufactured and sold trademarked “WWJD” woven and silicone bracelets, jewelry, apparel and Christian products to global markets worldwide.Trademarked the popular slogan "What Would Jesus Do?" Responsible for global marketing plan developed for “WWJD” product line of woven, fabric, and silicone bracelets marketed worldwide. Sales revenue increased by adding jewelry, apparel and Christian accessory lines. Additional business development methods led to increased sales by offering custom ordering for custom phrases for churches, youth/adult ministries and Christian special events. Accomplishments:Market Research and Development: Identified a demand in the marketplace for “WWJD” products and spearheaded the infrastructure and logistics to form, operate, and expand to a full scale multi-million dollar international business enterprise.Business to Consumer Markets Transition: Business began as an enterprise selling primarily to wholesale and retail businesses. A desire to increase market penetration and sales revenue drove the business to reach consumer markets direct via the WhatWouldJesusDo.com ecommerce website and social media marketing techniques.International Business: Began with US manufacturing partners but due to extraordinary sales growth and manufacturing cost savings moved to international vendors (based in Korea, Taiwan, and China) to meet demand for woven, silicone and jewelry products.Internet Presence and eMarketing Techniques: Built the WhatWouldJesusDo.com ecommerce website. Setup an opt-in email list and drip email campaigns to reach markets via emailed sales promotions and newsletters.