Performing boutique brand building and content creation services for premiere authentic brands focusing on market campaign strategy and execution, go-to-market/product launch strategic planning and execution, storytelling, copywriting, and content production.

Responsible for direction of brand strategy and messaging in the global marketplace Write creative strategies and briefs, plan campaigns and collaborate with functional partners on building consumer journeys.Plan and execute product marketing launches, brand marketing initiatives, event activations, and all content creation across brand, digital, retail and partner touchpoints.Maintain close relationship with Product team, acting as the conduit between Product and Marketing to ensure brand is properly represented through the product development process. Possess a thorough understanding of product technology, features and benefits to effectively communicate product knowledge across all touchpoints. Produce and edit original and engaging copy across web, catalog, advertising, marketing campaigns, product descriptions and packaging. Create, curate and manage website content including imagery, copy, and blogs. Produce, write and distribute press and media releases and act as point of contact for media and public engagement. Lead strategy for athlete ambassador and influencer programs

Work with the GM and Category Mangers to develop and implement channel and distribution strategies and programsOversee all sales operations, customer servicing, eComm, and retail for Five Ten brandDevelop and implement strategic sales and marketing plans for all footwear and apparel and distribution channels- wholesale, direct to consumer and international distributorsDevelop international business and brand presence strategically through distributors and licenseesCreate targeted sales programs for specific channels and customers Create and manage sales/marketing operating annual budgetsDevelop pricing strategy and monitor gross margins for each channel and marketDirect forecasting and set performance goals accordinglyBuild and coordinate sales distribution and services by establishing sales territories and goalsManage all North America outside sales agenciesDevelop pop-up retail locations in core markets Oversee digital and direct to consumer advertising and promotion activities including electronic media, online and direct mailPlan and execute event presence and pop-up "flash retail" at grassroot events, trade shows and media campsDesign and purchase POP structures and assets for retail shop-in-shop and event display

•Manage roll-out of new B2B website platform to sales agencies and dealers and provide support•Generate and maintain sales and marketing content for North America B2B site•Maintain all global price lists and margins •Compile and analyze sales forecasts for North American sales agencies•Represent the company at core events to develop business relationships•Responsible for all reporting needs for Sales and Marketing department•Create and edit copy for catalogs and website content•Manage and grow pro sales program for key industry members and athletes•Serve as internal communications coordinator for employees and sales agencies•Analyze global pricing relative to costs and margins •Responsible for data accuracy of product range plan each season for downstream use•Key contributor to product technical sheets •Provide input to Marketing and Development teams on product prototypes