Rick Rosenthal Email & Phone Number

Managed 10+ cross-functional client teams to create and implement enterprise-wide integrated business case solutions for diversity segments. Advised on race/ethnicity identification, diversity segment tracking, and sampling methodology.Helped pioneer the membership diversity program and grow it to AARP’s top priority in just six years. Increased budget from $0 to $5 million.

Managed 40+ client relationships and delivered objectives in a fast-paced collaborative environment on time and within budget. Promoted three times within the unit...--Marketing Analyst (1997-1998)--Senior Marketing Analyst (1998-2000)--Direct Marketing Account Manager (2000-2001)--Interim Database Marketing Manager (2002)Accomplishments• Deputy team lead for AARP’s 2001 data warehouse replatforming (assisted with RFP creation, proposal review, vendor selection, and data migration).• Led the CRM Infrastructure Development team and added 3 million customer transactions to the member data warehouse (including call center integration, third-party overlays, customer transactions, and opt-out suppressions).• Trained database users (basic and advanced levels), and presented at numerous meetings.• Client demand for database services increased 8% per year for five consecutive years.

Responsible for marketing the financial and energy newsletter product lines.Launched nine new publications and increased annual sales by 15%.

Responsible for all marketing/membership operations.**Increased audience penetration 20% through innovative and aggressive promotions.