Rick Rosenthal

Rick Rosenthal Email and Phone Number

Data Strategy Manager, AARP Services, Inc. @ AARP Services, Inc.
Washington, Washington DC
Rick Rosenthal's Location
Washington, District of Columbia, United States, United States
Rick Rosenthal's Contact Details

Rick Rosenthal work email

Rick Rosenthal personal email

n/a
About Rick Rosenthal

Database marketing in the areas of non-profit client management, CRM, diversity and field office data integration.Specialties: CLIENT SERVICE: Sustained Excellence in Customer Service Award nominee three consecutive years.DATABASE OPS: Managed AARP’s 34 million record marketing warehouse, third-party overlays, member transactions, privacy compliance and user training.FIELD OFFICE DATA INTEGRATION: Managed organization-wide teams to integrate field office and HQ information ANALYSIS & REPORTING: Concise, strategic and impactful

Rick Rosenthal's Current Company Details
AARP Services, Inc.

Aarp Services, Inc.

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Data Strategy Manager, AARP Services, Inc.
Washington, Washington DC
Employees:
57
Rick Rosenthal Work Experience Details
  • Aarp Services, Inc.
    Data Strategy Manager
    Aarp Services, Inc. 2008 - Present
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  • Aarp
    Membership Diversity Portfolio Manager
    Aarp 2002 - 2008
    Managed 10+ cross-functional client teams to create and implement enterprise-wide integrated business case solutions for diversity segments. Advised on race/ethnicity identification, diversity segment tracking, and sampling methodology.Helped pioneer the membership diversity program and grow it to AARP’s top priority in just six years. Increased budget from $0 to $5 million.
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  • Aarp
    Interim Database Marketing Manager, Membership Development
    Aarp 1997 - 2002
    Managed 40+ client relationships and delivered objectives in a fast-paced collaborative environment on time and within budget. Promoted three times within the unit...--Marketing Analyst (1997-1998)--Senior Marketing Analyst (1998-2000)--Direct Marketing Account Manager (2000-2001)--Interim Database Marketing Manager (2002)Accomplishments• Deputy team lead for AARP’s 2001 data warehouse replatforming (assisted with RFP creation, proposal review, vendor selection, and data migration).• Led the CRM Infrastructure Development team and added 3 million customer transactions to the member data warehouse (including call center integration, third-party overlays, customer transactions, and opt-out suppressions).• Trained database users (basic and advanced levels), and presented at numerous meetings.• Client demand for database services increased 8% per year for five consecutive years.
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  • Capitol Publications
    Product Manager
    Capitol Publications 1994 - 1997
    Responsible for marketing the financial and energy newsletter product lines.Launched nine new publications and increased annual sales by 15%.
  • American Bankruptcy Institute
    Director Of Membership Marketing
    American Bankruptcy Institute 1992 - 1994
    Responsible for all marketing/membership operations.**Increased audience penetration 20% through innovative and aggressive promotions.
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Rick Rosenthal Skills

Integrated Marketing Marketing Strategic Planning Program Management Cross Functional Team Leadership Segmentation Strategic Communications Email Marketing Financial Services Non Profits Conciseness Direct Marketing Database Marketing Marketing Communications Social Media Grants Competitive Intelligence

Rick Rosenthal Education Details

Frequently Asked Questions about Rick Rosenthal

What company does Rick Rosenthal work for?

Rick Rosenthal works for Aarp Services, Inc.

What is Rick Rosenthal's role at the current company?

Rick Rosenthal's current role is Data Strategy Manager, AARP Services, Inc..

What is Rick Rosenthal's email address?

Rick Rosenthal's email address is rr****@****arp.org

What is Rick Rosenthal's direct phone number?

Rick Rosenthal's direct phone number is +120243*****

What schools did Rick Rosenthal attend?

Rick Rosenthal attended American University.

What are some of Rick Rosenthal's interests?

Rick Rosenthal has interest in Dc Central Kitchen Volunteer, Thailand, Khao Lak, Transportation Team, Habitat For Humanity Tsunami Relief, Team Lead.

What skills is Rick Rosenthal known for?

Rick Rosenthal has skills like Integrated Marketing, Marketing, Strategic Planning, Program Management, Cross Functional Team Leadership, Segmentation, Strategic Communications, Email Marketing, Financial Services, Non Profits, Conciseness, Direct Marketing.

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