Vp Of New Business Development
Charlotte, Nc
Executive for fast-growing mid-size publisher with responsibilities in multiple areas, including acquisitions, product development, marketing, trade sales, licensing and publicity. Responsibilities extend to all publisher's operating units and imprints, including TAN Books and Catholic Courses. Major accomplishments:• Assisted Publisher in three major negotiations: the purchase of Neumann Press, and the acquisition of exclusive publishing rights to Confraternity of the Precious Blood… Show more Executive for fast-growing mid-size publisher with responsibilities in multiple areas, including acquisitions, product development, marketing, trade sales, licensing and publicity. Responsibilities extend to all publisher's operating units and imprints, including TAN Books and Catholic Courses. Major accomplishments:• Assisted Publisher in three major negotiations: the purchase of Neumann Press, and the acquisition of exclusive publishing rights to Confraternity of the Precious Blood and Catholic Scripture Study International• Built company's direct mail prospecting operations and oversaw rapid acquisition of new home, trade, and parish customers• Developed and acquired best-selling titles for trade and parish market• Developed licensing as a major new revenue stream• Obtained national print, radio and television publicity for company, and national promotions through major retailers Show less