Rick Rutter Email and Phone Number
Results-Driven Marketer & Storyteller | Specializing in Digital, Sales, Content and Product Marketing at
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Santa Clara Aquatics Foundation
Rick Rutter's Location
San Francisco Bay Area, United States, United States
Rick Rutter's Contact Details
Rick Rutter work email
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Rick Rutter personal email
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Rick Rutter phone numbers
About Rick Rutter
A strategic and results-driven marketer with 15+ years of progressive experience spearheading advertising campaigns, go-to-market strategies, customer journeys, and product launches in B2C, B2B, B2B2C, and non-profit environments. Proven leader, collaborator, and storyteller with excellent writing, editing, communication, critical thinking, and analytical skills that generate results across Product, Marketing, and Sales teams.
Rick Rutter's Current Company Details
Santa Clara Aquatics Foundation
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Results-Driven Marketer & Storyteller | Specializing in Digital, Sales, Content and Product Marketing
Rick Rutter Work Experience Details
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Vice PresidentSanta Clara Aquatics Foundation Dec 2023 - PresentOur mission is to support aquatic access and programming in the Santa Clara County community. Regardless of age or physical ability, we want to inspire a healthy approach to life and offer a path to excellence through athletic competition.
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Strategic Marketing ConsultantMessaging Matters Jul 2022 - PresentI create compelling mission statements, go-to-market strategies, customer journeys, sales collateral, and advertising campaigns that drive growth and engagement. I excel in working with founders, leading cross-functional teams, collaborating with diverse stakeholders, and crafting narratives that resonate with target audiences. Leveraging my strong writing, editing, communication, and analytical skills, I deliver results that align Executive, Product, Marketing, and Sales efforts to achieve business objectives. Let's connect to explore how I can help elevate your brand and drive measurable success.Clients include vrtly, BAM.money, Bennett Fit, LevelUp Neuroperformance, and more.
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Director Of Content StrategyJuniper Networks Dec 2021 - Jun 2023Sunnyvale, Ca, UsDeveloped and executed data-driven content strategies across Juniper’s website, video, and social platforms to increase traffic and engagement against key initiatives — delivered over 100% growth to video content quarter-over-quarter. -
Vp, Digital Content, Creative And Growth StrategyHear.Com Feb 2019 - Dec 2021Miami, Fl, UsEstablished creative development processes across Paid Social, Search, Affiliate, and Native teams resulting in a 500% increase in direct response tests with improvements in CPA and CPS of roughly 10%. Developed and executed a content strategy that increased brand trust by being a resource to patients — resulting in 15% performance gains across the customer journey. -
Vp, Digital Marketing And Growth18Birdies Sep 2015 - Oct 2018Oakland, Ca, UsUsed a data-driven approach to generate over 750,000 app users below target CPA using a combination of audience and creative optimizations across paid social, search, blogs, and radio. Developed GTM strategy, customer profiles, packaging, pricing and messaging strategy while overseeing the creation of all collateral, pitches, product demos and sales training; generating over 500 enterprise customers in the first nine months. -
Sr. Director, Product Marketing, Video Solutions And Branded ContentAol Jan 2013 - Feb 2015New York, Ny, UsManaged a team of four Regional Marketing Managers and four Media Planners responsible for insights, sales strategy, media recommendations, content creation, distribution and program optimizations to support video revenues over $100M in 2013 and $165M in 2014. -
Director, Product Marketing, Branded ExperiencesAol Jun 2011 - Dec 2012New York, Ny, UsExecuted and optimized AOL's Branded Entertainment strategy with a team of 7 Program Managers that oversaw creative, talent, production, promotion and reporting for each program – accounting for over $42M of revenue in 2012.
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Senior Product Marketing Manager, Original Video & Branded EntertainmentYahoo! Jan 2010 - Jun 2011Sunnyvale, Ca, UsCollaborating with Yahoo Studios, production partners, editors, engineers and product managers; I was responsible for programming development, packaging, positioning and sales. We created original programs for State Farm, Toyota, Buick, Allstate, Lexus and Lincoln worth over $12MM of incremental revenue. -
Senior Digital Marketing ManagerYahoo! Jul 2007 - Jan 2010Sunnyvale, Ca, Us• Partnered with advertisers, agencies, product teams and the sales team to develop creative, innovative solutions on the Yahoo! Network that drove advertising revenue.• Led ideation and brainstorming sessions both internally and externally to guide development of custom, strategic programs• Provided thought leadership & strategic direction on topics including the media landscape, competitive landscape, emerging trends, technologies, and entertainment.• Created custom client pitches that clearly articulated Yahoo!’s strategic position and the proposed solutions in a meaningful way.
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Associate Digital Media DirectorReal Branding 2006 - 2007Us• Owned client relationships and worked with their internal departments (legal, marketing, PR, media) across a variety of titles (Happy Feet, Blood Diamond, The 300, etc) • Partnered with a broad range of publishers, agencies and technology providers to create innovative solutions that drove awareness and engagement • Supervised a team of 10 media planners to manage over 100 online media campaigns a year. Campaigns included UGC promotions, sweepstakes, gaming, community, custom content, mobile and lots of rich media.• Recognized emerging trends, provided thought leadership, identified creative distribution methods and generated immersive programs to achieve our goals -
Media SupervisorMedia Contacts 2005 - 2006New York, Ny, UsAs a Media Supervisor: • Maintained client relationships, led client presentations, and explored innovative solutions pertinent to clients’ business• Partnered with internal teams (research, creative, offline, search) to develop comprehensive recommendations and win new business including Graco Children’s Products, Cabot Stain and The Picture People• Led teams and supervised AMPs/MPs to develop, negotiate, execute, evaluate, and optimize successful online campaignsAs a Media Planner: • Developed, negotiated, executed, evaluated, and optimized online advertising campaigns to achieve DR and/or brand goals• Trained, motivated and supervised AMPs to conduct media research, traffic campaigns, monitor budgets, and analyze performance -
Account ExecutiveValueclick, Inc. 2004 - 2005Westlake Village, Ca, UsI leveraged one of the largest ad networks at the time to drive results for clients. I consulted on creative, targeting and metrics and built my client base through market research, targeted prospecting and cold calling. -
Sales RepresentativeCitysearch 2001 - 2003West Hollywood, Ca, UsI worked with local businesses to create ad campaigns to reach local consumers.
Rick Rutter Skills
Digital Media
Digital Strategy
Advertising
Online Advertising
Digital Marketing
Ad Networks
Marketing
Marketing Strategy
Sales
Mobile Advertising
Mobile Marketing
Strategy
Leadership
Collaborative Problem Solving
Integrated Marketing
Management
Creative Solutions
Creative Strategy
Online Marketing
Thought Leadership
Media Buying
Media Planning
Business Development
Sales Strategy
Analytics
Web Analytics
Interactive Marketing
Monetization
Creative Developement
Growth Strategies
Sem
Email Marketing
Social Media
Customer Relationship Management
Product Marketing
Strategic Partnerships
Cross Functional Collaborations
Advertising Sales
Lead Generation
Performance Based Marketing
Video
Social Media Marketing
Ppc
Display Advertising
Conversion Tracking
Creative Optimization
Cost Per Acquisition
Mobile Campaigns
Search Advertising
Google Adwords
Rich Media
Behavioral Targeting
Branded Content Development
Web Marketing
Comscore
Doubleclick
Branded Entertainment
Branded Content
Video Production
Awesomeness
New Media
Rick Rutter Education Details
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University Of Illinois Urbana-ChampaignBusiness Administration With An Emphasis In Marketing
Frequently Asked Questions about Rick Rutter
What company does Rick Rutter work for?
Rick Rutter works for Santa Clara Aquatics Foundation
What is Rick Rutter's role at the current company?
Rick Rutter's current role is Results-Driven Marketer & Storyteller | Specializing in Digital, Sales, Content and Product Marketing.
What is Rick Rutter's email address?
Rick Rutter's email address is ri****@****hoo.com
What is Rick Rutter's direct phone number?
Rick Rutter's direct phone number is +141571*****
What schools did Rick Rutter attend?
Rick Rutter attended University Of Illinois Urbana-Champaign.
What skills is Rick Rutter known for?
Rick Rutter has skills like Digital Media, Digital Strategy, Advertising, Online Advertising, Digital Marketing, Ad Networks, Marketing, Marketing Strategy, Sales, Mobile Advertising, Mobile Marketing, Strategy.
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