Rick Rutter Email & Phone Number

Our mission is to support aquatic access and programming in the Santa Clara County community. Regardless of age or physical ability, we want to inspire a healthy approach to life and offer a path to excellence through athletic competition.

I create compelling mission statements, go-to-market strategies, customer journeys, sales collateral, and advertising campaigns that drive growth and engagement. I excel in working with founders, leading cross-functional teams, collaborating with diverse stakeholders, and crafting narratives that resonate with target audiences. Leveraging my strong writing, editing, communication, and analytical skills, I deliver results that align Executive, Product, Marketing, and Sales efforts to achieve business objectives. Let's connect to explore how I can help elevate your brand and drive measurable success.Clients include vrtly, BAM.money, Bennett Fit, LevelUp Neuroperformance, and more.

Sunnyvale, Ca, Us

Developed and executed data-driven content strategies across Juniper’s website, video, and social platforms to increase traffic and engagement against key initiatives — delivered over 100% growth to video content quarter-over-quarter.

Miami, Fl, Us

Established creative development processes across Paid Social, Search, Affiliate, and Native teams resulting in a 500% increase in direct response tests with improvements in CPA and CPS of roughly 10%. Developed and executed a content strategy that increased brand trust by being a resource to patients — resulting in 15% performance gains across the customer journey.

Oakland, Ca, Us

Used a data-driven approach to generate over 750,000 app users below target CPA using a combination of audience and creative optimizations across paid social, search, blogs, and radio. Developed GTM strategy, customer profiles, packaging, pricing and messaging strategy while overseeing the creation of all collateral, pitches, product demos and sales training; generating over 500 enterprise customers in the first nine months.

New York, Ny, Us

Managed a team of four Regional Marketing Managers and four Media Planners responsible for insights, sales strategy, media recommendations, content creation, distribution and program optimizations to support video revenues over $100M in 2013 and $165M in 2014.

New York, Ny, Us

Executed and optimized AOL's Branded Entertainment strategy with a team of 7 Program Managers that oversaw creative, talent, production, promotion and reporting for each program – accounting for over $42M of revenue in 2012.

Sunnyvale, Ca, Us

Collaborating with Yahoo Studios, production partners, editors, engineers and product managers; I was responsible for programming development, packaging, positioning and sales. We created original programs for State Farm, Toyota, Buick, Allstate, Lexus and Lincoln worth over $12MM of incremental revenue.

Sunnyvale, Ca, Us

• Partnered with advertisers, agencies, product teams and the sales team to develop creative, innovative solutions on the Yahoo! Network that drove advertising revenue.• Led ideation and brainstorming sessions both internally and externally to guide development of custom, strategic programs• Provided thought leadership & strategic direction on topics including the media landscape, competitive landscape, emerging trends, technologies, and entertainment.• Created custom client pitches that clearly articulated Yahoo!’s strategic position and the proposed solutions in a meaningful way.

Us

• Owned client relationships and worked with their internal departments (legal, marketing, PR, media) across a variety of titles (Happy Feet, Blood Diamond, The 300, etc) • Partnered with a broad range of publishers, agencies and technology providers to create innovative solutions that drove awareness and engagement • Supervised a team of 10 media planners to manage over 100 online media campaigns a year. Campaigns included UGC promotions, sweepstakes, gaming, community, custom content, mobile and lots of rich media.• Recognized emerging trends, provided thought leadership, identified creative distribution methods and generated immersive programs to achieve our goals

New York, Ny, Us

As a Media Supervisor: • Maintained client relationships, led client presentations, and explored innovative solutions pertinent to clients’ business• Partnered with internal teams (research, creative, offline, search) to develop comprehensive recommendations and win new business including Graco Children’s Products, Cabot Stain and The Picture People• Led teams and supervised AMPs/MPs to develop, negotiate, execute, evaluate, and optimize successful online campaignsAs a Media Planner: • Developed, negotiated, executed, evaluated, and optimized online advertising campaigns to achieve DR and/or brand goals• Trained, motivated and supervised AMPs to conduct media research, traffic campaigns, monitor budgets, and analyze performance

Westlake Village, Ca, Us

I leveraged one of the largest ad networks at the time to drive results for clients. I consulted on creative, targeting and metrics and built my client base through market research, targeted prospecting and cold calling.

West Hollywood, Ca, Us

I worked with local businesses to create ad campaigns to reach local consumers.