Rick Salerno Email & Phone Number

Florida, United States

At Edge Home Finance, our mission is to empower individuals and families to achieve their homeownership dreams with ease and confidence. We are dedicated to providing personalized, transparent, and reliable mortgage solutions tailored to each client's unique needs. Our commitment to excellence, integrity, and exceptional customer service ensures we expertly guide our clients through every step of the mortgage process with care. We strive to build lasting relationships and foster community growth by helping our clients secure the best financing options for their homes, ultimately contributing to their financial well-being and success.

United States

Florida

*Accomplishes mortgage loan human resource objectives by selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising job contributions; recommending compensation actions; adhering to policies and procedures.*Meets mortgage loan operational standards by contributing mortgage loan information to strategic plans and reviews; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying mortgage loan system improvements.*Meets mortgage loan financial standards by providing annual budget information; monitoring expenditures; identifying variances; implementing corrective actions.*Attracts new mortgage loan applications by developing relationships within the community, specifically with the real estate community; making sales calls to prospective customers.*Approves mortgage loans by examining application and supporting documentation; estimating credit-worthiness; calculating repayment risk.*Competes mortgage loans by monitoring collection, verification, and preparation of mortgage loan documentation; scheduling and completing mortgage loan closing.*Protects bank's image by keeping mortgage loan information confidential.*Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Ft. Lauderdale, Florida

• Analyze income, tax, credit documents to determine potential buyers and /or instruct on how to meet minimum qualifications• Develop and maintain relationships with existing referral partners to identify/solicit new revenue growth opportunities • Responsible for prospecting external sources such as financial planners, realtors, builders, probate attorneys• Origination of FHA, Conventional, VA, Jumbo and Foreign National mortgages• Implemented partner realtor campaign to increase appointments and uncover referral opportunities• Develop marketing and promotional growth opportunities by networking within community functions• Analyze data regarding customer income, investments, assets and debts to include multifaceted or complex clients• Analyze current rates and programs to provide accurate and timely information while identifying the needs of clients

Tampa/St. Petersburg, Florida Area

- Primary duties include establishing new clients from partner banks, current clients and self-generated leads for small businesses- Championed CPA community partnership campaign – led by example to increase ADP involvement with CPA clients- Championed partner bank campaign – led by example to increase ADP appointments with both new and existing bank clients- Execute a top-down sales approach targeting Presidents, CFO’s, and HR Directors to establish clients- Successfully work with other divisions of ADP to include Major Accounts, Total Source, Retirement, and Insurance- Understand company payrolls, HR, worker’s comp, tax liabilities, and labor law compliance and recommend appropriate solutions- Establish bilingual sales relationships for West Florida Region- Drive sales performance and ensure sales forecasts meet or exceed territory expectations- Establish direct partner relationships with 16 BB&T bank centers

Tampa/St. Petersburg, Florida Area

- Identify, establish, and manage strategic relationships to leverage significant long term business opportunities- Effectively convey intricate marketing and sales presentations for loan originations- Ensure customer service and satisfaction is afforded highest attention and priority- Other duties include attending weekly networking meetings, establishing new business contacts, and building rapport with potential clients- Successfully trained, supervised, and instructed assigned personnel on regulations, policies, and procedures.- Provided team leadership and counseling to subordinates that increased morale and raised performance and productivity- Responsible for daily telephone prospecting, premise cold calling (30-40 per week)

Tampa/St. Petersburg, Florida Area

-Establish and maintain excellent customer relationships at all levels, and act as liaison between sales support and customers in order to provide superior service and solutions- Focus on maximizing growth within assigned territory- Create presentations and facilitate training for the broker and the real estate community- Make outside sales calls and presentations to external organizations and attend business functions and/or community events for networking- Demonstrate ability to offer a wide range of products and services to community banks and correspondent lenders- Developed plans to increase production and maximize market penetration

Bachelor Of Arts (B.A.), Criminology & Business

Activities and Societies: Lambda Alpha Epsilon, FSU Baseball, Dean's List

Real Estate License

Florida Real Estate License

Mortgage Broker License, Florida Mortgage Broker License