Leadership responsibilities are diverse and include divisional content development oversight, team leadership, recruiting, digital and social asset production management (video, static, copywriting), strategic planning/development, social media marketing, and more. Direct reports include On-Air Talent (NFL Network), Social Medial Managers, Podcast Hosts, and Video Editors. Oversee edit and video pieces. Collaborate with sales and other teams to drive content revenue and facilitate targeted goals. Spearheaded the division’s first Instagram and YouTube social media accounts/campaign launch, resulting in 500K+ Instagram followers and double-digit YouTube engagement (92% YOY growth); extensive collaboration with Design team during 3-month endeavor. Presented to, educated, and influenced executive leadership. Generated more than 50 million views during inaugural season by creating vertical video strategy. Created digital programs for the NFL, including “The Fantasy Football Show” and “The Start ‘Em, Sit ‘Em Show.”

Hired by Beats Music in 2014 and promoted within 6 months to senior leadership position during acquisition by Apple Inc. Delivered strong results throughout tenure in high-pressure fast-paced environments.Directed vision, strategy and content creation for all social media channels and business lines across Apple Music, iTunes, Apple TV, Apple Books, Apple Podcasts, Apple News and Beats 1.Managed/cultivated outside agency and partner relationships. Oversaw Graphics Design creation. Collaborated extensively with cross-functional teams, including PR, Marketing, Editorial, and Video Production, throughout the Apple Services organization. Tasked with social media plan development, strategy, sales pitching, content creation, and copywriting oversight.Key Accomplishments: Innovated/expanded Apple Services social channels, successfully navigating through a complex matrixed system and leading team to drive business growth goals. Recruited and directed high-performing employees, several of which earned promotions into leadership roles. Drove millions of Apple Services products clicks/impressions/subscriptions by interviewing and liaising with high-profile talent (e.g., Taylor Swift, Kanye West, Billie Eilish) to create viral content. Successfully developed and launched first time accounts for Apple on Instagram, Snapchat, Musically (TikTok), GIPHY, Tumblr and more. Presented to, and influenced, executive leadership.Drove sign-ups and book downloads, generating millions of dollars in annual revenue. Increased Instagram following from 0 to 3M+, and Twitter from ~250K to 7M+ (currently near 10M).

Secured and cultivated relationship with Music industry clients such as Yahoo!, Universal Music Nashville, Interscope Records, and Sony Music. As founder/owner, held full strategic planning, sales, business development, financial and P&L responsibility. Interviewed industry talent and produced and directed video shoots. Created music video and other content for live performances, interviews and lyric videos. Key Accomplishments: Delivered strong results, consequently generating significant repeat business with large/profitable clients. Director/Executive Producer for Schoolboy Q Live Performance in partnership with Red Bull, and Yahoo! Crash Concerts featuring 50 Cent, Kendrick Lamar, Coheed & Cambria, Ellie Goulding. Producer for Tim McGraw Live from USS Midway, Depeche Mode Live from SXSW, and Yahoo! On The Road Tour (The Lumineers, FUN, Kendrick Lamar and others).

Oversaw creation and execution of original series, live performance and interview content. • Creator and Executive Producer original series “VEVO Go Shows.” Some participating artists include Kid Cudi, Demi Lovato, Nas, Florence + The Machine, Weezer, La Roux. Over 40 million views and has generated over $6 million dollars in revenue.• Executive Producer “VEVO Presents Kanye West & G.O.O.D. Music” live concert from SXSW 2011 with guests Jay-Z, Kid Cudi, Big Sean and more in partnership with General Motors. • Executive Producer original content series “VEVO24s,” “Area Codes” and “VEVO Presents.” • Executive Producer “VEVO Presents: Adam Lambert,” released commercially as “Glam Nation Live: Adam Lambert” on DVD and Blu-ray. • Creator and Executive Producer original series “These Are The Breaks,” a behind the scenes look at DJs in partnership with Air Force. • Conduct exclusive interviews for VEVO News. Some participating artists include Lady Gaga, Nicki Minaj, The Muppets, Alicia Keys, Nas. • Work directly with sales and marketing teams to create custom content for clients such as Fed Ex, Starbucks, McDonalds and more that has generated over $10 million dollars in revenue. • Manage relationships with external production partners.

• On Air talent for various shifts. • Voice talent for campaigns for Seinfeld, NBC, NBA. • On Air endorsement deal with General Motors. • Interviewed Paramore, Jimmy Eat World, All-American Rejects and more.• Heard amazing stories from Rodney On The Roq.

Oversaw day to day operations of online communities for WBR roster including official artist sites, fan clubs, street teams and presence on social networks. • Created online/offline marketing campaigns for Metallica, The White Stripes, My Chemical Romance and more. • Established metrics for comminuties and tracked weekly goals across site traffic, social networks and mobiles lists. • Managed online/offline street teams to promote releases, merchandise and ticket sales. • Managed in house team of 6 employees and 22 WBR representatives across the US. • Grew artists’ fan bases through online communities and social networks. • Oversaw overall design of marketing tools and online elements for artist campaigns.

• Evaluated new music videos and maintained strong relationships with music industry for content acquisition as well as sales and consumer marking promotions. • Programmed 10 online radio stations for Musicmatch Radio and LaunchCast including Alternative Rock, Hip Hop, Indie Rock. • Interviewed artists and produced original content segments for Who’s Next new music program and Nissan Live Sets program. Artists included Christina Aguilera, Tony Bennet, Foo Fighters and more.

• On Air talent for various shifts. • Hosted “91X Garage” radio specials featuring Taking Back Sunday, Dashboard Confessional, Unwritten Law.

• On air talent for morning and afternoon drive time. • Managed music direction, air talent and sales relationship for station. • Evaluated new music and maintained strong relationships with record labels. • Created, developed and executed promotions for sales team.