Director Of Marketing & Employee Happiness
Rolling Oaks Group Of Companies
Springfield, Missouri Area
• Responsible for all marketing programs belonging to 3 corporate brands, 3 hotel brands, and 13 apartment brands.• Developed and facilitated sales and customer service training curriculum.• Strategized and created brands for new assets along with rebranding existing assets consisting of naming, color pallets, logos, typography, value statements, and customer propositions.• Represent all company brands in media, public speaking, charitable outreach, and relationship building.• Deployed digital advertising campaigns using Google search ads, Google display ads, and social media advertising.• Creation and leadership of company employee happiness program.• Build, organize, and deployment of creative assets: photos, videos, graphic art, content marketing, relational marketing partnerships, press releases, and website development/maintenance.